Honda ‘Hands’

Oscar-nominated directors Smith & Foulkes and Nexus Productions were commissioned by W+K to create Channel 4 Idents for Honda UK.

The spot is called “Hands,” which makes plenty of sense, and it’s also one of those great, semi-wordless pieces that plays well no matter what language you speak. Transforming motorcycles are wonderful in every country. As are transforming pieces of building hardware.

The two-minute spot celebrates the curious spirit that has made Honda the largest engine manufacturer and racing company in the world since its founding in 1948. And there are certainly many Honda products on display—heritage products like the 2RC143 bike; current products like the 2013 Honda TT Legends Fireblade, the HB25 leafblower, the CR-­V and the Honwave T38 inflatable boat; innovative Honda technologieslike the 2015 NSX concept, the FCX Clarity car, which emits nothing but water, and of course ASIMO; as well as Honda’s first production NSX from 1990, the road sports car Honda developed in collaboration with Ayrton Senna.

CREDITS
Client: Honda U.K.
Head of Marketing: Olivia Dunn
Creative agency: Wieden + Kennedy, London
Executive creative directors: Tony Davidson and Kim Papworth
Creative team: Chris Lapham and Aaron McGurk
Producer: James Guy
Client service: Laura McGauran and Paulo Salomao
Production Company: Nexus
Directors: Smith & Foulkes
Executive Creative Director: Chris O Reilly
Producer: Tracey Cooper
Production Asst: Fernanda Garcia Lopez
Director of Photography: Clive Norman
Editorial Company: Trim Editing
Editors: Paul Hardcastle and David Slade
VFX Company: Nexus Productions & Analog

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