Oct 05

The man who walked around the world.

Posted in: advert, Videos: TV

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For reasons I can’t entirely explain I find nothing quite as exciting as a good long take, whether its a trip through Russian history, or some college kids making a lip dub.

You can add to that mixed bag this masterful new commercial for Johnnie Walker, featuring actor Robert Carlyle delivering a five minute monologue about the history of the famous whiskey while walking through the Scottish countryside captured in one continuous take on the 40th attempt.

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Jun 13

A fresh coat of awesome from Dulux.

Posted in: advert, dulux, Videos: TV

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Elaborate, ambitious, dramatic and passionate are some of the words I find myself using when describing something that really impresses me.

Directed by Adam Berg, this beautiful commercial for Dulux ticks all those boxes.

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May 19

Buck: Coke “Unbelievable Song”

Posted in: advert, animals, character animation, coke, fur, General, nature

coke-unbelievable

If Jack Black did a modern rendition of the Yogi Bear cartoons I watched as a kid, it might come out something like Buck’s hugely ambitous “Unbelievable Song” for Coke Zero and Wieden+Kennedy.

The spot was actually completed well over a year ago, but it was shelved until recently, when it was allowed to air in Brazil.

Don’t miss the beautiful (and frequently hilarious) concept art on Buck’s project page.

Posted on Motionographer

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Nov 15

Toshiba makes a very cool ad. Watch out Sony.

Posted in: advert, toshiba, Videos: TV

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Shot using 200 cameras, and costing £3 million, this new commercial from Toshiba employs a new filming technique dubbed “timesculpture“, an evolution of the “bullet time” method made famous by The Matrix.

Like any good ident, I like a commercial to be elaborate, ambitious, and just a little bit pointless. Toshiba ticks all the boxes with this new ad, and while clearly a play to get the kind of buzz generated by the brilliant Sony Bravia commercials, this spot is a notable effort, and reminded me that Toshiba actually made televisions.

And although I’ve suddenly find myself in the market for a TV, I’m not sure it will be a Toshiba yet. That said, I started drinking Schweppes after this amazing commercial, so maybe I’m more susceptible to advertising then I thought.

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Jul 02

The history of Australian television, by Foxtel.

Posted in: advert, Foxtel, hd, Videos: Idents

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Since my constant shilling for all things Foxtel HD apparently knows no bounds, I figure the least I could do is post the advert for the new high definition service too.

The commercial is a trip through Australian television history, from the first transmission in 1956, to the introduction of colour in 1975, right up to the launch of Foxtel HD, which I’m afraid probably won’t go down in history with the kind of reverence that they were probably hoping for, but it is an ad after all.

The song featured in the video is ‘Lost in Time’ by Melbourne artist Whitley.

– Big thanks to Christian for the video.

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