Hasta La Motion!

At over three minutes long, the film shows several protagonists as they re-imagine the world around them, which marks the global expansion of Batelco, a leading Middle East telecom provider. Bahrain-based agency FP7/BAH teamed up with Spyfilms, Canada and City Films, Beirut, German directing duo Alex & Steffen and the german posthouse Unexpected to create this film along Batelco´s proposition of ‘Bringing ideas to life’.

After its launch on Facebook with an interactive webcam layer it soon got more than 118.000 fans and even more views – over 2000 daily new ‘likes’, an average of 83,000 daily post views, over 1 million wall impressions up to date and fans from 43 countries across the globe.

Besides one single take where the RED camera was used (the shot with the opening elevator door and the skater) the whole film was shot by New York-based DoP Simon Coull on four Canons 7D, two 5Ds and the coolest gear like Eric Austin´s small camera helicopter from www.helivideo.com.

German-based studio Unexpected Postproduction produced over 100 visual effect shots for the film, ranging from small enhancements, sky replacements, digital animals and stunt-doubles to a subway transforming into a huge rollercoaster rushing inbetween high rise buildings, F1 racers chasing each other on city streets and futuristic gliders blasting through the city canyons. A large number of those shots are 100% CG as they would have been almost impossible to get in real life!

Spot:
http://vimeo.com/16918756

Making-of:
http://vimeo.com/16766688

Agency: FP7/BAH
Director: Alex & Steffen
DoP: Simon Coull
Production: City Films Production, Beirut
Executive Producer: Marc Hadife
Producer: Joyce Hadife
in collaboration with Spy Films, Toronto
Executive Producer: Carlo Trulli
Producer: Peter Oad
Postproduction: Unexpected GmbH, Stuttgart
VFX Supervisor: Alex & Steffen
Lead 3D Artists: Sebastian Badea, Jörg Häberle, Harun Celebi, Alexander Kiesl, Stefan Kleindienst, Marcel Kühn, Johannes Wünsch
Lead 2D Artists: Claus Rudolph, Steffen Hacker
Music by: AOC Paris