Hasta La Motion!

I’m studying several logo animations and for educational purposes I’m trying to recreate them.

Here’s one which caught my attention: The Dragon Age 2 Destiny trailer.
The specific part I’m talking about takes place in the first 3 seconds of the videoclip. I’m talking about the look of the smoke getting sucked into he EA logo effect.

I’m still not sure whether the smoke is done using a fluid simulator or Red Giant’s Particular. Anyway, if anyone knows how to recreate something like this feel free to share your thoughts!

Greetz, Rove.