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Tvc/cinema/viral 1:42
Agency: BDDP UNLIMITED
Director: CLÉMENT BEAUVAIS
Production: HUSH
Animation: HUSH http://www.hush.fr
One of this year’s most visually arresting and graphically relevant spots, “Dirty Water” was drawn, performed and directed by Clément Beauvais, a young French filmmaker, illustrator, musician and photographer.
The campaign urges journalists to spread awareness of the fact disease caused by unfit drinking water is the world’s leading cause of death and appeals to readers to sign a petition at votregouttedeau.org.
Arthur de Kersauson, producer at Hush in Paris: “The client wanted to find a way to make ink and water interact to raise awareness of the dirty water problem. The main creative challenge was to find symbols that could be drawn with water because very few things can be drawn using this technique. We also had to try lots of different papers and inks to find the best match to control the diffusion process.”
For BDDP Unlimited Responsables annonceur: Alain Boinet, Constance Decorde, Patricia de Venevelles Responsables agence: Marco de la Fuente, Irache Martinez, Anne Céline Bloch, Sébastien de Milleville AD: Fabien Nunez Copy: Fabien Duval AD assistant Arnaud Ibanez CD: Guillaume-Ulrich Chifflot TV producer: Christophe Guyot, Erika Lausmann
For Hush Director: Clément Beauvais Illustrator/graphist: Clément Beauvais Producers: Nicolas Lhermitte, Arthur de Kersauson
Music: Else “Softly I Leave You” Author/Composer: Eliza Hiscox Voiceover: Ophélie Doll
Toolkit Canon 5D, lots of paper and ink
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