May
10
Nike – The Road To HBL (Dir. Cut)
Posted in: Animation
Made with R/GA Shanghai and Final Frontier, “The Road To HBL” animation was crafted for an interactive experience “choose your own adventure” style, which allowed the user to build a personal story as a Nike’s High School Basketball League player. 210 seconds of animation was produced generating 700 possible combinations of storylines. Watch our favorite combination here. lecube.tv
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