Sep 28

Mailchimp // Google Ads

Posted in: Animation


We had the most fun ever on this fast turn around spot for Mailchimp, introducing their Google Retargeting Ads integration! On what could have been a UI tour, they let us tell the story using Pearl, a short attention spanned feline wandering the internet in search of yarn. ——- CREDITS Client: Mailchimp Directed by Giant Ant Producer: Liam Hogan Creative Direction: Jay Grandin Script: Jay Grandin & Mailchimp Storyboard: Rafael Mayani, Jay Grandin Art Direction & Design: Rafael Mayani Animation Direction: Henrique Barone Cel Animation: Henrique Barone, Chris Anderson, Alex Grigg Cleanup: Chris Anderson, Henrique Barone, Junyi Xiao, Fernanda Ribeiro, Taylor Peters 2D Animation & Compositing: Matt James Original Music: Sonos Sanctus

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