Hasta La Motion!

When agency goodness Mfg. was preparing to launch a campaign for Toshiba’s new ultra-premium KIRAbook ultrabook, they turned to LOGAN and their live-action arm, Logan & Sons, to create a memorable spot introducing the product.

While the bioluminescent bees are a CG creation, LOGAN filmed Kira on a stage with a real vibrant forest set built by production designer Robert Fox. The bees swarm over a stump day and night to construct their towering KIRAbook and impress their queen, a sequence captured via a time-lapse process done practically on set using a dozen crew members and a light gag designed by DP Florian Stadler and his gaffer.