KETEL ONE – Generations


Much of their story is right there on the bottle: family owned and operated for over ten generations, Ketel One vodka is crafted from small batches in the picturesque city of Schiedam, Holland. The Juggernaut wanted to showcase Ketel One’s historic roots but also emphasize its modern approach to its craft, something we did narratively but also stylistically, by combining drones, lasers and letterpress with classic and 3D animation. The making-of video can be found here: http://vimeo.com/112766151 DIRECTED BY: The Juggernaut EXECUTIVE CREATIVE DIRECTOR: Craig Small EXECUTIVE PRODUCER: Patrick Fay STORYBOARDS: Hong Suk Kim ILLUSTRATION/DESIGN: Nick Marinkovich, Chris Anderson CEL ANIMATION: Chris Anderson 3D ANIMATION: Rowan Simpson COMPOSITING: Matthew Badiali, James Hawkins AERIAL PHOTOGRAPHY: BeemFlights, Amsterdam AUDIO: Roger Leavens, BoomBox Toronto LETTERPRESS ARTIST: Nicholas Kennedy, Trip Print Press AGENCY: Diageo BRAND MANAGER: Sharon Howard HEAD OF STRATEGIC PLANNING: Andrew Knight MARKETING DIRECTOR: Geoff Kosar

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