Hasta La Motion!

Guinness Draught in a Bottle, a print and outdoor advertising campaign from Singapore, has been awarded Gold at the Clio Awards. Guinness Draught was launched in a bottle to reach out to more Guinness fans. In terms of taste, GDIB was almost identical to the Guinness Draught, but as the ritual of being served a pint is different from that of a bottle, regular customers needed convincing. BBDO Singapore re-imagined the familiar Guinness pint iconography within the design language of the bottle, creating the illusion of ‘a pint in a bottle’. Metallic gold was the contemporary palette of choice and traditional lithography printing was used to allude to the coming together of the old with the new.

Credits

The Guinness Draught in a Bottle campaign was developed at BBDO Singapore by chief creative officer Ronald Ng, creative directors Primus Nair and Yee Wai Khuen, copywriter Nikhil Panjwani, art director/illustrator and designer Gary Lim, production manager Anne Lee, account manager Fiona Huang and account coordinator Joe Braithwaite working with Graham Villiers-Tuthill at Asia Pacific Breweries Singapore, Singapore.