Hasta La Motion!

Great animation/illustration and sound design from another Buck — CypherAudio collaboration. Pretty damn cool use of Instagram data too: “For this year’s US Open Tennis tournament, IBM and Ogilvy & Mather invited Buck out to Arthur Ashe Stadium to create live video animations using data from the tournament, delivered via Instagram. Using live data meant designing and deploying a custom toolkit and workflow that could shift with the on-court action, delivering responsive data-based animations, rendered and uploaded in minutes.”