Feb 17

Boomerang Global Rebrand

Posted in: Animation


Art&Graft have designed and developed the Global Rebrand for Cartoon Network’s channel – Boomerang. The brand was in need of an update to strategically reposition and re-establish itself as a dominant player in its market. We worked with Cartoon Network to develop a playful and cohesive on-air visual language and brand package. Read more: http://artandgraft.com/portfolio/boomerang-rebrand Credits: Concept, Design & Direction by Art&Graft Creative Directors: Mike Moloney (Art&Graft) Michael Ouweleen (Cartoon Network) Jacob Escobedo (Cartoon Network) Lead Creative: William Mercer (Art&Graft) Producers: Beth McQueen (Art&Graft) Susan Shipsky (Cartoon Network) Lead Designers / Animators: Martin Salfity (Art&Graft) Clement Bolla (Art&Graft) Stephen Middleton (Art&Graft) Jim Wheeler (Art&Graft) Music & Sound Design: Bluetube Animators working as part of the in-house team at Art&Graft: Martin Aggerholm, Jason Drew, Carlos de Faria, James Hatley, Jamie Hoy, Sebastian Livingston, Sam Munnings, Marco Savignano, Joseph Winston.

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