Australian online real estate company has launched an integrated advertising campaign featuring Arnold Schwarzenegger. The Austrian-born actor asks his new assistant Dylan Blocke to help him find a property back in Austria, using the realestate.com.au site. The campaign includes a range of television and online commercials, Dylan Blocke’s Twitter feed, and a blog post suggesting homes for film characters played by Arnie. The “Australia Lives Here” tagline is translated into the hashtag #ausliveshere.
Chasing the Dream. Arrived here in LA to chase the dream job. Checking out the sights on the Hollywood Walk of Fame… may have just met my new boss down here.
Flying home with Arnie. Didn’t think I’d be heading home so soon, but the big guy wants to move. There seems to be some confusion, but I’m working hard to steer the bossinator on the right track.
Landing in Australia. Or is that Vienna? Dylan does his best to help as Arnie continues his journey of property discovery.
Credits
The Schwarzenegger campaign was developed at BWM, Melbourne, by executive creative director Murray White, associate creative director Tim Gill, copywriter Jake McLennan, art director Cam McMillan, agency producer Luisa Peters, group managing director Mark Watkin, group account director Nicholas Robinson, senior account director Hugh Baulch, account director Jacob Hewitt, strategy director Susannah Stoney.
Filming was shot by director John Hamburg via Saville Productions with executive producer Robert Maconick, producer Fiona McGregor, directors of photography Tov Belling and Lawrence Sher.
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