Nickelodeon launches a global initiative to help parents and kids during the coronavirus outbreak

Nickelodeon has launched #KidsTogether, a global, multiplatform prosocial initiative with tips for kids and families on how to stay healthy during the viral outbreak, as well as ideas for activities to do together at home.

Featuring SpongeBob SquarePants, Blue’s Clues & You!, Henry Danger, Bubble Guppies and The Casagrandes, #KidsTogether is intended to serve as an additional resource for parents while providing kid-appropriate, kid-directed information through original short-form videos, interstitials, downloadable activities and social content, with elements aggregated for easy access on a central online destination, NickHelps.

Nickelodeon has seen ratings going up during the covid-19 outbreak with more people staying at home. Nickelodeon’s portfolio of linear networks have been up 16 per cent with Kids two to 11 compared to the prior four weeks. On Monday, ratings surged 36 per cent over the last four weeks’ average, and were up 15 per cent compared to the same time period last year. Nickelodeon itself has been up 18 per cent compared to the last four weeks, also driven by Monday’s strong rise. Ratings for that day were up 27 per cent over the recent average, and +11 per cent compared to last year.

Nickelodeon’s #KidsTogether initiative is part of ViacomCBS and Ad Council’s recently announced #AloneTogether, a national campaign to promote safety and unity in the coronavirus era.

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Reed Midem to launch MipTV Online Plus

MipTV got cancelled due to coronavirus concerns earlier this month, but the organisers Reed Midem have managed to launch MipTV Online Plus. The service will be available from 30 March and is free to all registered for MipTV, MipDoc, and MipFormats clients. It will offer connected access to exclusive content originally programmed for the 57th edition of MipTV.

The online service will also stream the In Development, MipDoc and MipFormats project pitches, as well as MipTV’s exclusive market intelligence conference sessions, Fresh TV and the Factual and Kids Content Showcases. It will enable buyers to stream distributor programs scheduled for the MipTV Drama Buyers’ Summit and the MipDoc Screenings Library.

“Our clients are unable to come to MipTV in Cannes, so we are bringing MipTV to them. Starting on March 30, delegates from 94 countries will be able to interact with one another online and experience originally scheduled Mip programming from the comfort of their office or home. Nothing replaces face-to-face meetings, but MipTV ONLINE+ content, networking and access to the international entertainment business community is totally unique,” said Reed Midem television division deputy director Lucy Smith.

The MipTV online database will be available during the months ahead, allowing members to connect and interact with the MipTV community.

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‘The Willoughbys’ adaptation to premiere on Netflix next month

Netflix announced on Twitter a release date for its adaptation of The Willoghbys, which is based on the Lois Lowry children’s book of the same name. The story follows the Willoughby children, Tim, Jane and twins Barnaby A and Barnaby B, four youngsters with neglectful parents.

The Willoughbys features the voice of Will Forte as Tim, Alessia Cara as Jane, Vincent Tong as the Barnabys, Martin Short as Father Willoughby, Jane Krakowski as Mother Willoughby, Ricky Gervais as The Catt, Maya Rudolph as Nanny and Terry Crews as Commander Melanoff.

Netflix also released a poster showing Willoughby kids with their parents and a post captioned: “Ever wish you could send your parents away as a kid so you could have your own adventure? THE WILLOUGHBYS gets it.”

Directed by Kris Pearn and Cory Evans, The Willoughbys is scheduled for a Netflix premiere on 22 April. The streamer is also adapting the Ann M. Martin book series The Baby-Sitters Club as a new TV series.

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ViacomCBS and Sky take up Magic Light Pictures’ pre-school animated series, ‘Pip and Posy’

ViacomCBS and Sky have announced to have partnered for their first co-production,  preschool CG animated series Pip and Posy (52 x 7′). 

The animated series will premiere exclusively on Channel 5’s free-to-air service Milkshake!, Sky’s on-demand service Sky Kids in the U.K in early 2021, and Nick Jr. a year later. 

Multiple Oscar-nominated Magic Light Pictures of recent hit The Snail and The Whale fame, is producing Pip and Posy with animation services provided by Blue Zoo.

Pip and Posy is a delightful animation series that captures the essence of how young children play, think and feel. It fits perfectly with our portfolio of educational and fun programming. The series teaches preschoolers the importance of friendship and societal wellbeing through imaginative storytelling and creative play. We have a long-running and close relationship with Sky, so it’s very exciting to have commissioned our first co-production together, enabling us to bring the very best of British animation to Milkshake! from world class producers Magic Light Pictures,” mentioned ViacomCBS Networks U.K. Programming Kids VP Louise Bucknole.

Currently in production, Pip and Posy is based on characters from Nosy Crow’s popular collection of story books by multi award-winning illustrator Axel Scheffler and author Camilla Reid. 

The series follows the tale of a mouse and a rabbit whose lives revolve around a wonderful playworld. Packed with warmth and humor, the series is a joyful celebration of their friendship, laughter, games,along with its ups and downs. Pip and Posy deals with emotions, resilience and feelings in a relatable way for preschoolers to learn about themselves, all centred on creative play from a child’s point of view.

Sky U.K. and Ireland director of Kids Lucy Murphy said, “Pip and Posy is a playful series that will be loved by young children and their families. This addition to Sky Kids, plus our recent raft of original commissions, demonstrates our ambition to feature a range of premium British programming for under-twelves. We bring our customers the very best kids TV alongside our partner channels and this co-production with Milkshake! evolves our close relationship with ViacomCBS.”

Pip and Posy is executive produced by Magic Light Pictures co-founder Michael Rose and Martin Pope along with Vici King for Magic Light Pictures producing it.The animates show is Magic Light’s first ever preschool series and marks the continuation of the production company’s 13 year association with Axel Scheffler, which has produced seven high-profile animated specials based on his hugely successful book collaborations with author Julia Donaldson. The showrunner at Magic Light is Jeroen Jaspaert (Stick Man, The Highway Rat) and Blue Zoo’s director is Matthew Tea. 

“We’re really excited to be producing our first-ever preschool series and proud to be working with Milkshake! and Sky. Scheffler creates truly enchanting worlds and we can’t wait for viewers to join Pip and Posy for their fun and adventures,” added Rose.

Magic Light Pictures holds the global distribution and merchandising rights to Pip and Posy (excluding publishing) and is developing a full licensing program to complement the new series.

Last year, Milkshake! pledged to double its content investment, which will lead to 50 new U.K.-originated hours per year from 2021. Whereas, Sky Kids offers 11 kids channels with over 5,000 episodes of on-demand viewing as well as the Sky Kids app. The app is made to be a safe space for younger kids with special focus on content, games, art tools and parental controls including a sleep mode so parents can moderate screen time. This is complemented by the pin protected Safe Mode on Sky Q, so there’s no danger of children straying into any areas of content that are not right for them.

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Disney is losing 20$ million a day for the closure of its theme parks due to Covid-19 spread

Disney is estimated to be losing $20 million a day because of shutting of their U.S. theme parks due to the Coronavirus pandemic.

Since the WHO declared Covid-19 to be a global emergency, the world has witnessed a lockdown resulting in several events cancelled and shutting down of public places to contain the spread.

Although Disneyland in Anaheim initially remained open, when California’s Governor Gavin Newsom instituted a gathering ban last week, the park was shut down. In addition to Disneyland, Walt Disney World in Orlando, Florida and Disneyland Paris in France have shut down, similar to Disney theme parks across the world including Shanghai and Beijing.

It’s the fourth time in Disneyland’s history that the theme parks have been closed down with the other occasions being the national day of mourning after President John F. Kennedy’s assassination, the Northridge earthquake in 1994, and the 11 September terrorist attacks in 2001. Both Disneyland and Disney California Adventure Park will remain closed until the end of March. Beyond that, authorities will decide whether or not to continue the ban.

The House of Mouse makes a huge amount of money annually not only from its theme parks, but also its cruises and consumer product sales. But due to the virus spread, the company is expected to get a blow. As per Variety’s report on how Hollywood at large could be changed by the Coronavirus outbreak, Disney is expected to lose as much as $20 million to $30 million a day from shutting down their U.S. theme parks. By the end of this month, Disney would potentially lose hundreds of millions of dollars from closing Disneyland and Walt Disney World alone.

In order to protect public health and safety, shutting down Disney’s parks temporarily was the right call. Despite the heavy losses of the company, if Disneyland and Walt Disney World had continued to operate, it would have further contributed to the spread of Covid-19, considering more than 400,000 people attend these parks worldwide on a daily basis.

However, Disney has announced to be paying their theme park workers during this period, which includes all cast members of hotels, cruise line employees and others. Most theme park workers earn hourly wages and  are not highly paid. The same is for hotel and cruise line workers. By paying its employees, Disney is helping them stay afloat until normal working conditions resume.

Besides theme parks, Disney will be facing a financial low at the box-office as it has pulled the release dates for several films that were scheduled to open recently including Mulan and Black Widow. This comes as most countries have temporarily closed down theatres due to ban on public gatherings. 

Meanwhile, it’s hoped that once situations get better and Disney reopens its theme parks, there’s a good chance people will turn out in larger numbers than usual, after being quarantined and forced to stay home for a longer period of time. The company is banking on these assumptions and plans to open its Marvel attraction ‘Avengers Campus’ at Disneyland in Anaheim later this year.

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WinZO brings ‘PUBG MOBILE’ online tournaments in 10 regional languages for Indian gamers

WinZO has entered into a partnership with Tencent Games India to bring PUBG MOBILE tournaments on the platform. WinZO will be now conducting PUBG MOBILE’s free to enter e-sports tournaments with prizes over Rs.one crore per month.

The platform crossed the 20 million install base mark in a record time of less than a year with 90 per cent of its players playing from T2 to T5 cities of India. The platform has recorded more than 2 million bank accounts linked and is already clocking 200MM microtransactions per month. The average time spent is more than 55 minutes.

WinZO has deep penetration in the non-urban regions of Bharat (tier 3-5) 80 per cent of the players are consuming the app content in their own languages including Hindi, Bengali, Tamil, Telugu, Kannada, Gujarati, Marathi, Punjabi and Bhojpuri. This will not only empower the gamers in Tier II to Tier V Indian cities to play the game but also make them acquainted with the rapidly emerging and prestigious e-sports leagues of the likes of ESL and Tencent’s own PUBG MOBILE global esports. This comes in after esports entered as an official category in the 2019 Southeast Asian Games.

WinZO Games co founder Paavan Nanda said: “This is one more step towards our endeavour to be all and end all destinations for a holistic entertainment experience. Tencent India’s trust in WinZO is a testament to our unique vision and our distinctive strategy to develop a Netflix of Gaming. Together we aspire to bring the best gaming experience to the mobile first audience of Bharat.”

WinZO offers 70+ games on its platform; to name a few- PUBG MOBILE, Cricket, Carrom etc; in multiple formats like 24×7 tournaments, real time multiplayer format, and the versus mode. The ticket for most games varies from free entry to Rs. 25 per entry.

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Petition to allow VFX artists to work from home crosses 6000 signatures

 

Started by VFX artist Mario Rokicki and addressed to Motion Picture Association chairman and CEO Charles H. Rivkin, the online petition to allow VFX artists to work from home has gained considerable amount of traction over the week.

While Indian studios like NYVFXWAALA have set a solid example with their commitment to the wellbeing of their employees amidst the Coronavirus outbreak by stalling all operations, we are hoping to see the trickle down effects of such actions across the globe.

The petition points that the Coronavirus (COVID-19) is a global pandemic which is spreading around the globe and will affect everybody with projected up to 70% of the population contracting the disease. “The experts agree that to prevent unnecessary deaths mainly caused by overloading hospitals is to observe social distancing to ‘flatten the curve’,” notes the petition

While many high technology companies sent their staff home and provide remote working capabilities, VFX Studios around the globe that work on projects for the Hollywood Studios and Streaming Companies are not afforded the same privilege of remote working solutions to their staff.

NDAs (Non-Disclosure Agreements) pushed on VFX studios prevent artists, production, tech and support staff to work from home. The petition also suggests that “with often overcrowded facilities and artists that sit elbow to elbow pushing long hour days with overtime puts folks at risk of catching the virus.”

It further elaborates that the NDAs that are forced on VFX Studios put artists and stuff in danger. “What was minor inconvenience before is the major life risk situation with Coronavirus outbreak. VFX houses have or can quickly deploy secure technology solutions to allow work from home on the projects that with the magnitude of the pandemic will probably be delayed,” suggests the petition.

We completely agree with the petition and support the VFX industry. We hope the association and those in charge of the regulations heed this petition and take the requisite steps that we needed to fight the threat of this pandemic.

 

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Here are some VFX heavy survival movies to strengthen our willpower #WhenAtHome

Preventing the pandemic spread of Covid-19,  staying at home is the only option. But staying at home with complete social isolation has its own drawback as it led to major boredom. At the same time, we are getting anxious, worried- by watching overhyped news on TV channels, the internet literally everywhere. The world was not prepared with such a pandemic outbreak, and there is a fair chance that the situation might get worse or better. Keeping the hope high, we can mentally prepare ourselves by watching survival movies which teach us how our willpower and determination help us to achieve what we want. Here are some of the survival movies which are quite hopeful plus there VFX  have also elevated the artistry quotient:

Interstellar: Interstellar is a 2014 epic science fiction film directed, co-written and co-produced by Christopher Nolan. Set in a dystopian future where humanity is struggling to survive, the film follows a group of astronauts who travel through a wormhole near Saturn in search of a new home for humanity. The movie challenged Double Negative to visualise the un-visualisable: realistic alien worlds, a mathematically accurate black hole, and the Tesseract, a four-dimensional space with time as a physical dimension. The movie was quite challenging as it revealed scientific dimensions and to project it on screen was a challenge for the team. Theoretical physicist Kip Thorne provided the maths, the studio’s artists delivered the visuals, and Hollywood awarded them an Oscar. For many viewers, the most memorable shot from the movie is the depiction of the black hole Gargantua, for which Double Negative needed to show the realistic behaviour of the black hole and a wormhole, right down to the lighting – or lack thereof. For this, Double Negative was lucky to have, in Oliver James, a chief scientist with a first-class degree in physics from the University of Oxford.

The Martian: The Martian is a 2015 science fiction film directed by Ridley Scott. The Martian, a novel by Andy Weir, served as the screenplay adapted by Drew Goddard. The film depicts an astronaut’s (Matt Damon’s) lone struggle to survive on Mars after being left behind, and efforts to rescue him and bring him home to Earth. The visual effects supervisor Richard Stammers who had also worked with Ridley Scott on Prometheus, would adopt several techniques on-set and in the post to get through the effects work efficiently but without compromising the results. These included relying on tablet AR tools and techvis and simulcam solutions for virtual production during the shoot, an approach Scott had not utilized before. GoPro footage, used to capture close-in action that would normally be hard to achieve, would also form key final shots in the film alongside the primary native stereo RED camera footage. Principal vendor MPC developed a special compositing tool to quickly deal with the blue skies of Jordan and turn them into the appropriate Mars landscapes. And Framestore capitalized on its Gravity experience to deliver photoreal CG spacecraft and characters. MPC handled Mars surface shots, Framestore worked on the space sequences and The Senate was responsible for NASA scenes and earth-bound shots. Previs was delivered by Argon, with The Third Floor contributing techvis and simulcam solutions.

World War Z: World War Z is a 2013 American apocalyptic action horror film directed by Marc Forster. The movie stars Brad Pitt as Gerry Lane, a former United Nations investigator who must travel the world to find a way to stop a zombie pandemic packed with drama and action which is bit relatable to the current situation. Lead by MPC VFX Supervisor Jessica Norman, MPC’s team completed more than 450 shots, under the guidance of Scott Farrar, the Production VFX Supervisor. MPC’s main areas of work were creating the Zombie hordes in Jerusalem, the plane crash sequence, the Wales Sequence, and the epilogue. MPC used massive crowd simulations and hand animation to create the devastating swarming of Jerusalem by a zombie horde. Michele Sciolette, Head of VFX Technology at Cinesite in Soho at Siggraph also shared how they have been using ftrack with NUKEX at their facility. Michele demonstrates how they put NUKE & ftrack through its paces on World War Z.

Into the Storm: Into the Storm is a 2014 American found footage disaster film directed by Steven Quale, shows a meteorological disaster film about a rash of tornadoes striking the fictional town of Silverton, Oklahoma. The visual effects are provided by Digital Domain, Moving Picture Company, Cinesite, Method Studios, Prime Focus World, Scanline VFX and The Third Floor, Inc. and Supervised by Jay Barton, Guillaume Rocheron, Simon Stanley-Clamp, Nordin Rahhali, Bruce Woloshyn, Randy Goux, Chad Wiebe, Shawn Hull and Tracy L. Kettler with help from Hydraulx and Rhythm and Hues Studios. There are a number of sequences which were challenging tasks for the team as it included wind stimulation. The climactic tornado is so immense that it decimates not just stands of trees, but entire forests. Simulating the wind’s effects on such large areas of foliage proved a time-consuming challenge. The team developed the Houdini-based system that allowed them to work on the trees as lightweight skeletal wireframes. They ran simulations on those, then applied the resulting deformations to the full tree models as a post-process. This allowed iterating simulations on vast numbers of trees relatively quickly. Also for the scene where cataclysmic winds tear into the school, the buildings are systematically torn apart was modelled with structural detail that the real school would have been built with. They used the reference to smaller buildings being destroyed by extreme weather to understand what features would be visible as it has broken apart: the internal wooden frame, drywall, bricks, air ducts and so on. All these elements became pieces in a Houdini DOPs simulation.

Pacific Rim: Pacific Rim is a 2013 American science-fiction monster film directed by Guillermo del Toro. The film is set in the future when Earth is at war with the Kaiju, colossal sea monsters that have emerged from an interdimensional portal on the bottom of the Pacific Ocean. To combat the monsters, humanity unites to create the Jaegers, gigantic humanoid mechas, each controlled by two co-pilots whose minds are joined by a mental link. Focusing on the war’s later days, the story follows Raleigh Becket, a washed-up Jaeger pilot called out of retirement and teamed with rookie pilot Mako Mori as part of a last-ditch effort to defeat the Kaiju. For the work, del Toro assembled a ‘dream team’ of concept designers, including veteran sci-fi artist Wayne Barlowe, also commissioning maquettes of all the major Kaiju (the sea monsters) and Jaeger (the humanoid war machines) from practical effects firm Spectral Motion. Industrial Light & Magic led the CG work, along with supporting facilities including Ghost FX, Hybride, Rodeo FX and Base FX. According to ILM animation supervisor, Hal Hickel Jaegers Gipsy Danger and Striker Eureka took a lot of time, because they have the most screen time and the most actions. They focused on how the shoulders and hips would work and how all the mechanisms would fit together. Along the way, they adjusted proportions and other things [based on] Guillermo’s input and then moved them and see how they looked like in various poses. They focused on how all the mechanisms would fit together.

Resident Evil: Resident Evil is an action horror science fiction film series loosely based on the Capcom survival horror video game series of the same name. The films follow Alice, a character created for the films, who was a former security specialist and covert operative who battles the Umbrella Corporation, whose bioweapons have triggered a zombie apocalypse. Producers Paul W.S. Anderson and Jeremy Bolt selected Alison OBrien to both supervise and produce the visual effects. Framestore CFC former head of VFX and director of production she had overseen the production of the visual effects of Event Horizon for the two partners. She soon found out that the new assignment was going to put her management skills to the test and they had about 500 shots to do, although 444 are in the final cut, OBrien says. This was a rather large-scale project involving creature animation, CGI, crowd duplication and complex miniature set-ups. “However, I was not allowed to pick up the facilities that I wanted to work with. Since this was an English/Canadian co-production shot in Toronto, there were tax incentives that required the effects work to be done exclusively in the Ontario State. This was an enormous challenge for me as I was not familiar with the companies there. I had to evaluate their capacity, their availability and their experience. With such a restraint and given the complexity of the project, I was actually very worried in the beginning. I knew it would take a huge amount of creative, technical, budget and deadline management to make it work,” she said.

Avatar: Avatar is a 2009 American epic science fiction film directed, written, produced, and co-edited by James Cameron . The film is set in the mid-22nd century when humans are colonizing Pandora, a lush habitable moon of a gas giant in the Alpha Centauri star system, in order to mine the mineral unobtanium, a room-temperature superconductor. The expansion of the mining colony threatens the continued existence of a local tribe of Na’vi – a humanoid species indigenous to Pandora. The film’s title refers to a genetically engineered Na’vi body operated from the brain of a remotely located human that is used to interact with the natives of Pandora. Avatar wasn’t just a film, but a whole new, fantastical CG world – and the level of detail was astonishing. “James Cameron and his team spent a lot of time designing the horticulture of the environment. There are very detailed and very exotic plants, many modelled by hand. Most of them were executed at fairly high detail. Larger trees had up to 1.2 million polygons,” says Weta Digital VFX supervisor  Dan Lemmon, which created over 1,800 effects shots for the movie. The mammoth effort that Weta put into resolving technical problems paid off: it became the highest-grossing film of all time and changed the industry’s view of stereoscopic 3D overnight.

Life of Pi: Life of Pi is a 2012 adventure drama film based on Yann Martel’s 2001 novel of the same name. Directed by Ang Lee, the film revolves around an Indian man named “Pi” Patel, telling a novelist about his life story, and how at 16 he survives a shipwreck and is adrift in the Pacific Ocean on a lifeboat with a Bengal tiger. The lead visual effects company for Life of Pi was Rhythm & Hues Studios (R&H). 3D effects for the film were created by a team of R&H artists in Los Angeles, Mumbai, Hyderabad, Kuala Lumpur, Vancouver and Kaohsiung. Every shot was artistic exploration, to make the ocean a character and make it interesting they had to strive to make it as visually stunning as possible. Rhythm & Hues spent a year on research and development, building upon its already vast knowledge of CG animation” to develop the tiger. The integrated  animals in different situations and environments, pushed for more to understand how all of it can blend both visually and dramatically was one of the crucial task.

Into the Wild: Into the Wild is a 2007 American biographical adventure drama film written, co-produced, and directed by Sean Penn. It is an adaptation of the book of the same name written by Jon Krakauer and tells the story of Christopher McCandless, a man who hiked across North America into the Alaskan wilderness in the early 1990s. It showed the survival struggles of the man and how he copes up with the wilderness was quite inspiring. Entity FX was brought on Into the Wild originally just to handle the flash flood sequence, but in the end they handled all the film’s seamless visual effects (over 100). Some of the effects were relatively straightforward matte paintings, sky replacements and hair and make-up fixes, while others were more challenging than they ever expected, partly due to the fact that some weren’t planned as effects shots during the shoot or effects-heavy shots that needed to be done shooting on location to maintain the authenticity of the film, something director Sean Penn was “extremely, extremely concerned about,” relates Entity VFX supervisor/lead compositor and compositor on Into the Wild Eli Jarra.

Contagion : Contagion is a 2011 American action thriller film directed by Steven Soderbergh. The plot concerns the spread of a virus transmitted by fomites, attempts by medical researchers and public health officials to identify and contain the disease, the loss of social order in a pandemic, and finally the introduction of a vaccine to halt its spread. To follow several interacting plot lines, the film makes use of the multi-narrative “hyperlink cinema” style, popularized in several of Soderbergh’s films. VFX supervisor Tom Smith has worked with director Steven Soderbergh on and off since The Limey. And when it comes to VFX, he says that Soderbergh understands its importance and pays attention to detail. Contagion, of course, was all about detail. It had to be: it was a frightening scientific procedural about understanding and containing a mysterious virus that’s unleashed on the world like the Black Plague. It’s gritty and was shot with the Red digital camera; however, exotic shots of Hong Kong in flashback look opulent. when it came to VFX, there were targeted areas, including matte paintings of Chicago, enhancement of an incident in Hong Kong and, most crucially, some animation involving the MacGuffin.

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ACK Media to engage kids in the current Covid-19 house arrest with free subscription

The growing coronavirus pandemic may have made many office-goers stay at home happily, with no daily travels and relief from crowded trains and metros, the kids are definitely feeling stuck at home. The vacations have come early, but meeting friends, playing out is a strict no no.

Given the circumstances, ACK Media, which owns Amar Chitra Katha and Tinkle Comics, has decided to bring some cheer to the children. The entire digital collection of the comics is now available for free for a period of 30 days on the ACK Comics and Tinkle mobile apps, to help children cope with the gloomy situation.

“At Amar Chitra Katha, we don’t know much about diseases and their cures, but we do know a lot about entertaining children- we’ve been doing it for over 50 years. So, when this absolutely challenging situation came up with the Coronavirus, we realised that loads of children would be cooped up at home and we should offer them a gift of our stories to ease the boredom. So we decided to offer free access to both our apps for a month, no conditions apply!” said Amar Chitra Katha president and chief operating officer Preeti Vyas.

With social distancing being advocated to combat the spread of the virus, children are forced to stay indoors. The initiative has hence received a great response from readers. “In two days, we’ve got 100x more downloads of what we normally get in a month,” Vyas added.

Amar Chitra Katha, which was founded in 1967 by Anant Pai is a household name in India and is well-known for its historical, mythological and fun comics. The brand which has been popular for decades has created a special place in the parents’ hearts too. ACK Media started Tinkle with the first issue coming out in 1980, bringing out characters like Shambhu, Supandi, Tantri and many others to cheer kids’ mood.

Tinkle is also bringing some new exciting features to keep kids engaged. Dear Tinkle, Top That, Colour It Up, Tinkle Talk Show are few properties which are debuting this month and will be available for kids, mentioned Tinkle editor-in-chief Rajani Thindiath.

The initiative will help spread awareness amongst all and also be a relief for parents, who are wondering how to keep kids occupied.

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Daniel Savage’s “Igneous” is a cathartic journey through the rocks and rolls of life.

Daniel generously opens up about the process behind his most recent passion project.