Have a ‘comical’ new year!

It’s the end of 2019 already and we all are geared up to welcome 2020 with pomp and grandeur. Hoping for a great new beginning with fresh new resolutions, targets, more happiness, love and laughter, let’s enter this new decade with enthusiasm and humour!

Few comic artists have put out their thoughts through fun comic making the coming year all the way more comical.

Green Humour

Green Humour’s witty comics deal with the environmental issues. This comic is a take on the severe problems faced by the fauna during New Year celebrations.

“I would simply like to appeal to readers to celebrate the new year’s eve responsibly and to make more sustainable choices in the coming year and decade,” said Green Humour’s Rohan Chakravarty. The comic was published in Sunday’s Midday.

Abhijeet Kini Studios

Perfectly summarizing his comic, Abhijeet Kini Studios founder Abhijeet Kini wished the readers saying, “Let the resolution for 2020 be to not make resolutions! Have a great year ahead!”

Tibu Comics

Tibu Comics’ Nikhil Salvi wished our readers saying, “Without a goal, you can’t score”

Monky Ink Blots

Monky Ink Blots’ Ahmed Sikander said, “Make it a great decade ahead”

Chintoo

The popular Marathi comic strip, Chintoo too wished all the readers and fans a very happy new year.

We at AnimationXpress too wish you all a very Happy New Year!!!

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Plexus’ animated short ‘Gustaakh’ asserts that blind faith in a leader might turn out to be dangerous

2019 is going to bid adieu in a few hours and the year has turned out to be quite fascinating for the Indian animation space. From studios to broadcasters to independent animators, all of them have got something to take away. 

Over the year, animation has emerged as a powerful tool for telling socially and emotionally moving stories. From LGBTQ to inter-religion romance to cyberpunk dystopia, animation has tapped it all. With the current scenario of agitation over citizenship and questionable leadership in the country, animated short, Gustaakh from Plexus Studio seems to be all the more relevant.

Specialising in VFX, animation and motion design, Plexus is helmed by independent director duo Vijesh Ranjan and Yashoda. Gustaakh is produced by Krish Makhija, part of Mosambi Juice Productions. The Plexus team independently created this music video over the course of around seven to eight months along with some basic funding from the Delhi-based band, The Local Train.

Commented VFX supervisor and director Ranjan, “After Khudi in 2017, which became an instant hit, The Local Train contacted us to make a video for their song ‘Gustaakh’. The lyrics really echoed our political sentiments, speaking about a self-obsessed political leader who was silent in the face of adversity. When we compared that to the international political mirrors, like the Trump victory in USA or the North Korean dictatorship run by Kim Jong Un, we found several parallels. Leaders who had power that was brought to them by publicity and propaganda that blinded their citizens. This is what made us decide that the Gustaakh music video must have a cyberpunk structure. It must exist in a world that looks like it has really progressed in the first impression but as you move in closer, you start seeing the issues that are plaguing it, the social breakdown. We have always been fans of cyberpunk/sci-fi genre and always wanted to create worlds with robots / droid characters. We are also fans of the monster movies from the earlier days of visual effects – where stop motion was used freely in juxtaposition with live footage, which from today’s perspective gives it a very quirky vibe. So we wanted to see what a blend of both would look like and that’s what we arrived at with the final music video. And amidst the blissfully unaware citizens, we find our broken hero someone who doesn’t fit in and because he is broken, he is able to see the issues clearer.”

Gustaakh was showcased at Anifest 2019 and got positive response. Lately, in mid December, Plexus released the behind-the-scenes and VFX breakdown of this film.

The team at Plexus got highly inspired by the song and the lyrics and wanted to make a quirky music video which had something important to say, just like the song has poetic and thought provoking Urdu lyrics hidden behind playful punk rock music. After listening to the song they came up with two or three different stories, which they scripted and presented to the band. The Local Train liked two concepts equally, but because of budgetary constraints, they mutually decided to proceed with the current script. Once the script was locked, they did storyboards and animatics for the video to set the pace for the events and actions that happen in the video which helped them in understanding how to take shots, or animate the characters. They then went into a world building process over a couple of weeks.

Ranjan added, “We built a miniature city – this included character designs, several meetings with our Art team, look and lighting tests, camera tests, and more. We wanted to know which was the best way to capture both the monster as well as the city in the same frame and wanted the monster to be a real person wearing a suit instead of a fully CG monster. This took around two months in total. Our shoot was completed in a friend’s warehouse in Kandivali, in a week. There we built the entire set out of cardboard and stick figurines. After this, it took some time for the footage to be edited and post produced, because as a two member, studio we were involved in some big projects that kept us out of Mumbai for few months. But eventually we completed it.”

Gustaakh has a mixed media approach as Plexus used stop motion as well as 3D character animation besides CGI, VFX, and motion graphics. For CGI, they used Cinema4d and Octane renderer. 

The animation, design, CG and VFX team consisted of only four members including Ranjan and Yashoda who was the co-Writer and VFX supervisor of this video. Thus, one can well imagine the level of precision, hard work and challenges was there in this project.

Most of the neon signs used in the short, were either free vector graphics which were downloaded from websites like freepik or friends’ and colleagues’ company logos. They also used some fictional brand logos in the video, which eased the world building process and more was spent on detailing the propaganda art like the posters, holograms and billboards. Even their supplementary CG assets like vehicles, building structures and so on were downloaded for free from websites like turbosquid, cgtrader and cgpeers. They even called in favours from friends for modeling TeddyZilla and the hero’s bazooka.

“One of the biggest problems we faced during the shoot was the issue of scale. We had limited time and budgets to make multiple buildings of varying scale. Hence, we had to shoot a lot of the scenes with chroma and decided to take the support of CGI. Another hurdle we faced was during the process of final CG renders, as we couldn’t afford a huge render farm to do our renders. But with some internet research, we learned how to use Octane Network rendering, which we used to juice out all the GPUs we had in our home studio to get the render times down by 80 per cent,” informed he.

The Local Train band was quite supportive of Plexus’ vision of the animated short and they were able to convince them to expand their budget to purchase the Kitbash3d model cities “NeoTokyo” and “Warzone”, which were used extensively for creating the world that our CG characters were placed in. This gave the whole team very high quality 3D models of futuristic buildings, which wouldn’t have been possible to model from scratch. These models were easily distributed into a cityscape using Octane Scatter – which basically just takes 10 or 20 models and distributes it across a plane to make it look like a massive cityscape with hundreds and thousands of buildings. The scale that was brought into the sequences because of this decision can be clearly seen in the video.

“Since all the characters in the world were meant to look like a mindless drone army of robots, we got away with downloading just one model (of the posing puppet) for it. Since our team didn’t have any character animators at the time, we took the help of Mixamo, where several thousands of hours of motion capture data is available for any Adobe account holder. For the background characters as well as protagonists in key scenes, we got away with using loopable motion capture actions from Mixamo. Again, this saved us a lot of time and money and wouldn’t have been possible a couple of years ago,” mentioned Ranjan.

Team Plexus have been big fans of Bladerunner movies, Minority Report, The 5th Element, Ghost in the Shell highly influenced the world building for Gustaakh. What stands out in the animated short is the monster, Teddyzilla. 

Ranjan noted, “We always knew that the monster would be a guy in a suit, just for the comic effect of it. The original monster we wanted to make was definitely reptilian, like Godzilla maybe – but we were never able to find a suit like that in Mumbai. We asked around and found some costume rental places around Andheri but most of these places only had Hindu mythological costumes. It’s in one of these places that we found this black fur suit and decided that we would use a cute Teddy but just turn its eyes into a glowing red to show that its a vicious monster.”

The role of the monster is pretty important in the video, which depicts the world to be in a constant loop. The characters are blinded by their love of their leader and going about their lives, blissfully ignoring their everyday problems. There is just one person in their midst, our hero – who is frustrated. But just like everyone else, he doesn’t do anything about it. It’s when the monster arrives, and wrecks havoc, that the ‘broken’ hero is set into motion. The monster acts as the catalyst which takes the hero out of his comfort zone and makes him do something for his country and his people.

Gustaakh has an open ending that invites interpretations, few of which we saw in YouTube comments. Some see it as a superhero / vigilante origin story, some see the story of the rise of an underdog who is betrayed by the leader. Others say it is the story of an underdog who defends his nation and looks at the “crush the opposition” poster of the leader with pride. 

Concluding on the relevance of the theme in Gustaakh and relatability of the Indian audience, Ranjan said, “It’s a common misconception that Indian audiences don’t understand sci-fi or high concept films, but they are the biggest audience for filmmakers like Christopher Nolan or the Russo brothers. Clearly, our audiences are ready for good science fiction content, but because of conservative typecasting by producers and bad scripts being okayed, such content does not get made in India too often. This is why we really wanted to push the boundaries and make a video like Gustaakh. The scenario is pretty universal and parallels can be drawn with any society. All famous leaders have their position because of their charisma and charm and all citizens leave their lives in the hands of these leaders and stop questioning their roles in the society to a level that they forget that it was they who gave this power to the leader in the first place. Our story isn’t a dystopia, it’s a world of Utopia with citizens who have taken a backseat believing that there will never be problems in their world.”

This short tells us that there always will be a monster that comes out of nowhere and disrupt normal lives. Hence, sitting back in blind faith should never be an option, but we should constantly be willing to step out of our comfort zones and look at the problems from a different perspective.

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Guest column | 2019: Hand in hand, gaming and brands

Having spent the last decade in creating and packaging content, working with some of the top most creators from Bollywood , Music and Comedy, there is one thing that I know for sure – the power of original content. The last year has been an eventful and insightful one for us at CHNO Media ,collaborating with brands and creators to bring innovations in the gaming industry.

While in India, the momentum around gaming content has just begun, there’s so much that has happened internationally (gaming being a slightly more evolved market in Chinese, American and European Sectors ). As the quantity of sponsorship deals by both endemic and non-endemic brands grew multi-fold, what’s interesting is the type of innovations brands have made to associate with games and gamers.

Here’s my list of favourite 10 most interesting gaming content pieces, integrations or IP’s:

>Taking a look at the most amazing gaming content and marketing innovations this year that happened internationally , let me give a high five to the entire Auto sector recognising the power of gaming and getting associated with gaming brands. All the major manufacturing brands have realised the best way to make early impression with fans who may not have developed loyalty to any other manufacturer is to associate with esports and gaming. Team Liquid announced its deal with Honda with a new series of branded content , titled “Level Up”.

>Nissan drove in with the announcement that they were sponsoring OpTic and Faze and in turn the teams will produce video content around esports and its respective players.

>According to Youtube rewind, Minecraft became the most watched game across the world and it celebrated its 10th anniversary by bringing in PewDiePie back to the game for the first time in years. PewDiePie was pivotal in pushing Minecraft forward into a landmark year in what’s been an iconic decade for the game. The game’s increased viewership went hand-in-hand with PewDiePie’s decision to return to Minecraft in June of this year.

>Amongst the creator led branded content deals, Epic Games collaborated with family-based gaming channel FGTeeV to create a branded content piece  about its award-winning title World of Goo, which received over 6.5 million views.

>Ubisoft, who teamed up with YouTuber MassiveG to create an interesting gameplay video for Ghost Recon.  This is a brave marketing strategy to sponsor a video on another game. However the thought behind this was to capture the Fortnite FANS and it worked for the publisher with over 2. 4 million views.

>Moving into the big IP’s of the year, two of the biggest gaming lead IP’s were the League of Legends World championship on YouTube and Mixer followed by the The Free Fire world championship on YouTube .

>Nike made their move with their sponsorship of the LPL (League of Legends Pro League) on a four year agreement. This deal involved all of the players, coaches, managers and referees wearing exclusively Nike gear on game days. The LPL is the premier League of Legends tournament in China, so it marries nicely with Nike.

>The popular esports organisation CLOUD9 also announced that they were partnering up with BMW, the German car manufacturer and with PUMA.  PUMA became the official apparel and game day trousers and shoes provider of Cloud9’s LCS team.

>Apple TV+ released its series Mythic Quest: Raven’s Banquet, the video game spoof series which tracks game developers as they “navigate the challenges” of running a major video game. They also announced the second season of it even before the release of the first season – Power of knowing your audience.

>The biggest innovation of the year which changed how we consume games, the Fortnite Finale with an in game concert. Millions of people  tuned into a concert by DJ Marshmello in the wildly popular Fortnite. Marshmello who is an electronic music producer and DJ performed live in the game in a virtual reality spectacle that was lauded by fans. Footage of the performance posted on social media showed in-game avatars dancing enthusiastically throughout the 10-minute show, in which weapons were disabled. According to the game’s developer, Epic Games, it had more than 200 million registered users worldwide in November, making it the world’s most popular video game

In a nutshell, With the explosive growth of the India gaming industry,  in comes a huge opportunity for brands and publishers to partner with creators and gaming communities to tap into everything BHARAT !

(This article has been contributed by CHNO founder Anshu Patni Singhi and AnimationXpress does not necessarily subscribe to these views.)

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2019: Here are 10 of our most read stories!

2019 is almost at the end and it has been a year of highs and lows. We have traversed through the sectors of animation, VFX, gaming, comics and many sub sectors related to it. While we have our personal favourites, here are 10 stories which were among the most read ones:

> We take a dekko at the trends of Blockchain technology around the world and its implications, while also keeping in mind how the Indian scenario is taking it up.

You can read the story here: Is blockchain in India yet to become reality?
> Indian comics have portrayed super heroines and heroes alike. While the world attempts to move towards women empowerment in every sphere, these characters remind us of girl-power!

You can read the story here: The heroines of Indian comic world.

 

> Gaming in India is a lucrative market now. While IPs are slowly making their way out, service and outsourcing has been a crucial part of the ecosystem. What is the scenario like in the country?

You can read the story here: Does outsourcing of projects help in the ease of game development?

 

>As the landscape of the country gets dotted with more and more animation studios, the demand for talent is on an all time high as well. However, the animation companies have some guidelines before they recruit a candidate, we find out what some of them are.

You can read the story here: Here’s what animation studios look for in a candidate.

 

>Indian animation industry not only saw kids broadcasters creating interesting animated IPs, but also how they marketed their shows and characters to gain more eyeballs and establish them as brands. What went behind these campaigns?

You can read the story here: How marketing strategies are facilitating the creation of bigger brands out of Indian animated IPs

 

> While the VFX industry in the country is setting bars really high with newer technologies and challenging projects, what does the ecosystem look like from the perspective of an overseas VFX veteran?

You can read the story here: A foreign perspective on Indian VFX scene.

 

> From special plans to subscription collaborations, telcos and OTTs in the country had a gala time. With growing numbers of smartphone users and the originals rush in the country’s OTT space, the scenario looked fresh.

You can read the story here: Telco-OTT partnership: India’s new gold rush

 

> One of the more intriguing topics in technology space now is Blockchain and its varied applications. While the buzz around it is real, how much of it is actual reality?

You can read the story here: Is blockchain technology a game-changer?

 

>With the rise of IP creation, a large slice of revenues come from the L&M sector. While the market has been fantastic overseas, India too is seemingly picking pace!

You can read the story here: Indian IPs make an indelible mark in L&M market

 

>Another hot topic in terms of technology was the implications of artificial intelligence. While the benefits can be gauged in many industries, gaming has been at the forefront of it. How is it shaping the future of gaming?
You can read the story here: How AI is transforming the gaming ecosystem

 

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