Post Office Studios produced and conceptualised campaign for PhonePe app

Post Office Studios has conceptualised and produced three animated films to launch the payments app, PhonePe’s, new feature PhonePe Switch. Post Office Studios created a launch film, along with an explainer video and eight use case videos to showcase the new feature. As both the explainer and use case videos were to be embedded within the app itself, they were designed to be simple, yet visually appealing, through the use of 2D animation.

PhonePe Switch focuses on three main benefits: Single App Solutions: which allows its users to get access to 65+ apps without individually downloading them, Fast Payments: which allows for payments to be made on just a single click, and Offers: cashbacks, coupons and exciting deals on online products.

The launch film being YouTube focussed, Post Office Studios took a more innovative route of stop motion animation for the same. Focussing on PhonePe’s three main benefits, the first five seconds of the video were visualised to be catchy and engaging, ensuring that the audience stays on long enough to take in adequate information about the app, without losing interest. To achieve this, three things were given utmost importance throughout: stunning visuals, an engaging script and music that holds everything together.

Kunal Prabhu

Post Office Studios creative director and director of the film Kunal Prabhu said, “PhonePe approached us to create content for the launch of their new feature called PhonePe Switch which allows users to access to 50+ apps without individually downloading them, makes faster payments while saving money by giving rewards and cashbacks to its users. The whole promotion was split into three parts, an introductory launch film, an explainer and eight use case videos.”

The PhonePe brand colours, purple and yellow, were used to define the visuals, in order to build brand recall for the audience to determine what would look appealing on screen with this color palette. “Since we were going ahead with stop motion animation, we had to not only ensure that our visuals were clearly fleshed out from the very beginning, but also that the music chosen went well with its flow, hitting the right highs and lows at all times,” mentioned Prabhu.

Since the team wanted to keep the audience glued to the screen, they had to create something unconventional and visually appealing. The explainer and use case videos needed to be simple and light as they were to be embedded in the app and uploaded on YouTube respectively, hence 2D animation was used to create those. Whereas, for the launch film, something innovative was brought to the table by using stop motion animation technique. “The final result is an ode to the beginning of all animation, where the animation flows in quirky manner to create a beautiful visual. A simple yet time taking and innovative technique that is easily retained in the audience’s memories,” Prabhu concluded.

The campaign is executive produced by Mitali Sharma, with creative director/scriptwriter Nandini Godara, creative producer Sakshi Bhasin, DOP Raza Mehta, chief AD Chinmaya Sharma, gaffer Sajid, stop motion animators Harsh Sharma, Adarsh Panicker, Esha Agarwal, clean ups Shikha Sharma, storyboard artists Adarsh Panicker, Anurag Chandra, editor Akhtar Shaikh, color grade Prabhu, sound mix and design Sharad Joshi. The team for explainer video and use case videos includes creative director Harsh Sharma, executive producer Kanchan Parikh, creative producer Ankur Chakravarty, script writer Rigved Siriah, storyboards Anisha Panicker, illustrations Panicker, Pankaj Gole, 2D animation Panicker, Vibha Lad and Neekhil Dighe, editor Akhtar Shaikh and VO artist Prachi Mayekar

The launch film has received over 18+ million views on YouTube alone, in less than a month since its release.

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Indian kids channel, Infobells among the Top 50 channels on YouTube

Indian kids YouTube channel, Infobells from Infobells Interactive Solutions, has found a place among the Top 50 channels on YouTube. 

Helmed by Kuber Natarajan and his wife Jayalakshmi Kuber, Infobells Solutions offers the simplest learning solutions for young children with colourful videos and captivating music to keep them hooked. The creative and interactive videos introduce various concepts easily in a fun way that makes a lasting impact.

Elated on the news, Natarajan shared, “I feel immensely happy to know about this and feel our efforts are getting rewarded. It’s a total team effort with my wife Jayalakshmi being the creative head, as we always believe to implant some moral message in every single video in an entertaining way that is fun yet has a message the little ones can absorb.”

The Infobells YouTube channel provides endless edutainment and act as a bridge to develop great bonding between parents and their little ones, where they engage in singing and playing together. Best known for creating short form content of three minutes inspired from Indian folk lores, rhymes and morals in different languages, the team is currently working on new longer episodes. “It is based on the adventures of little kids, which they encounter during the young years during schooling, which we feel that our primary target audience can easily and emotionally get associated and engaged. It is in the pre production stage right now,” added he.

The studio has created a sizeable number of followers through their infotainment videos on YouTube. The Infobells channel collectively has over 44 Million subscribers making it the largest regional edutainment channel in India. The interactive videos are dubbed in various languages like Hindi, Tamil, Kannada and Telugu, so that children remain connected to their roots. Altogether, Infobells channel has a massive following of approx 50 million views daily.

Featuring popular characters, the channel’s regional rhymes are sure to capture and stimulate the minds of young ones. Rhymes instill local cultural and moral values will grab the child’s attention instantly and make them watch again and again. Noted he on the importance of regional content, “We focused mainly towards the regional content to showcase and bring to the front the hidden traditional values and morals to the kids of the current generation, who were more inclined towards English language. All our lead animated characters has an Indian touch in their appearances and costumes, which appeals to young kids greatly. We didn’t foresee a big growth when we started developing regional content, but with the growing digital data consumption in the rural places,now we are able to reach out to the mass audience.”

Infobells’ characters Chinnu, Chitti, Pappu and Lalaji from The Adventures of Chinnu & Crazy Pappu are hugely popular and have a massive following among kids as for the trio’s new adventures or songs to entertain them.

Now with this feather to its cap, Infobells Solutions’ mission is to create better, attractive and creative products that help children imbibe cultural and moral values.

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First of Oddbods’ Family Entertainment Centers opens in China

One Animation’s, multiple Oddbods themed Family Entertainment Centers (FECs) in partnership with CMC  launched in Xi’an, China, on the 30 November.

The sizeable 1,270 sq. m. attraction, located over two floors of the newly developed Creative Circle mall is one of the first zones of the mall to be completed. Packed with fun, interactive and high energy experiences, the Oddbods center will include a train ride, sand and ball pits, trampolines, climbing and rope courses, party room and an extensive toddler playground. Once kids are all played out, they can visit the branded food station, Oddbods shop or simply sit back and enjoy an Oddbods story in the dedicated storytelling zone.

One Animation’s VP consumer products Asia Pauline Hiu enthuses, “We pride ourselves on creating fun and memorable experiences for kids and families through strong storytelling and heart.  CMC are the perfect partner to help us bring this to life in China and we very much look forward to opening the doors to this hugely fun, energetic and immersive Oddbods world.”

The deal brokered by Shanghai based Pearl Studio, as well as a CMC. Inc company, which co-produced Abominable with DreamWorks and globally released by Universal, represents a significant pipeline of activity which will see a further 14 centers launching in key locations across the territory over the next eight years, with the second set to open in Chengdu in early 2020.

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Marvel releases first trailer of ‘Black Widow’

Marvel releases the much awaited teaser trailer and poster of Marvel Studios’ Black Widow. Scarlett Johansson reprises her role as Natasha/Black Widow in Marvel Studios’ action-packed spy thriller Black Widow—the first film in phase four of the Marvel Cinematic Universe. Johansson is also acting as executive producer on the film.

At Comic-Con in July Johansson described the film: “Where we find Natasha in her life at this point is very specific …. She really is in a dark place where she’s got no one to call and nowhere to go. She’s really grappling with her own self … In that moment, you actually have to face yourself.”

The film takes place between the events of Captain America: Civil War and Avengers: Infinity War and stars Florence Pugh as Yelena, David Harbour as Alexei aka The Red Guardian and Rachel Weisz as Melina.

Directed by Cate Shortland and produced by Kevin Feige, Black Widow hits Indian theaters on 30 April 2020 in English, Hindi, Tamil, Telugu, Malayalam and Kannada.

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Star Trek’s George Takei joins voice cast for animated series, ‘Love Monster’

George Takei has joined some of the finest actors and voiceover talents for a new 54 x 7’ 2D-animated series titled Love Monster, from BBC Children’s, Boat Rocker Studios and UYoung.  Takei (Star Trek, Heroes) joins the cast as Elder Panda.

The voice cast features narrator Tamsin Greig (Friday Night Dinner, Episodes, The Second Best Exotic Marigold Hotel), Javone Prince (The Javone Prince Show, PhoneShop) as Bad Idea Puppy, Sarah Hadland (Miranda, The Job Lot, Bob the Builder) as Tiniest Fluffiest Bunny, Lewis Macleod (Dead Ringers, Newzoids, Postman Pat) as Elder Kitten/Dr. G. Piggles, Freya Parker (The Mash Report, Lovesick) as the In-Chicks/Delivery Duckling and Emma Maclennan (Maleficent 2: Mistress of Evil) as Book Cub, while actor, and comedian and beatbox artist Darren Foreman will bring the titular Love Monster to life.

Love Monster is exec produced by Tony Reed and James Chen Gu. The animation for the series is produced in the UK by Karrot Animation and A Productions. UYoung’ s studio in China will provide a portion of pre-production on scripts, storyboards and design.

Boat Rocker Studios will distribute Love Monster and manage the global brand and licensing excluding China and Southeast Asia, which will be managed by UYoung.

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Discovery Kids’ School Contact Program ‘Little Singham Squad’ gets bigger in its second edition

Discovery Kids is all set to launch an even bigger edition of its successful and award-winning all India school outreach program called ‘Little Singham Squad’.

In its second edition, ‘Little Singham Squad’ will reach out and teach the importance of self-defense to more than three lakh students across 700+ schools in 13 cities across India including Delhi, Lucknow, Kanpur, Bangalore, Chennai, Coimbatore, Madurai, Mumbai, Pune, Surat, Ahmedabad, Rajkot and Baroda.

Discovery head of Advertising Sales – South Asia Vikram Tanna said, “‘The Little Singham Squad’ generated huge traction on-ground last year. The effort is to educate children to learn the importance of self-defense, understand the basics of what to do in case of an emergency. It is a worthy cause delivered in a fun-way leveraging Little Singham. The advertisers too love the engagement that Little Singham Squad has been able to deliver.  Our endeavor is to increase the scale and impact of the program with each passing edition.”

Inspired by successful Bollywood cop franchise, Singham, animated series, Little Singham is mentored by ace director Rohit Shetty, and is extremely popular amongst children. Little Singham, as the face of the school contact program, will guide and educate students to become self-aware and learn the best ways to protect themselves in case of an emergency. ITC Candyman Fantastik has come on-board as the Presenting Sponsor while Britannia Treat Croissant is the Powered by Sponsor and Tata Salt as the Special Partner of ‘Little Singham Squad’.

“Self-defense is an important art every kid must learn. Tata Salt has partnered with Discovery Kids for the ‘Little Singham Squad’ to help the kids understand the importance of internal self-defence of the body. For this it is very crucial that they consume adequately iodised salt which helps in their mental development. We believe this is a step towards building the health of kids that lay the foundation for health and development of the nation,” added Tata Chemicals head of Marketing Sagar Boke.

 The School Contact Program which was first launched in 2018 has been much appreciated by the participating schools and has also been the recipient of several awards including the Gold Award winner of ‘Successful use of CSR activity’ at (ACEF) Asian Customer Engagement Forum 2018, the bronze award winner for ‘Effectiveness’ at (ACEF) Asian Customer Engagement Forum 2018 and ‘Best Experiential Marketing’ at ANN Awards in 2019.

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YAY! toons Honey-Bunny flag-off the ultimate race at Juniorthon 2019

Kids broadcaster, Sony YAY! recently partnered with India’s largest under 15 kids marathon, Juniorthonto promote that getting dirty is healthier than playing with gadgets which makes children more vulnerable to Vitamin D deficiency, depression and chronic weight-related diseases. 

All the young marathon runners, who put their best foot forward, at Juniorthon 2019 were in for a treat as their favorite YAY! toons Honey and Bunny kicked off the event. The adorable feline duo, known for their light-hearted banter and camaraderie, motivated all the participants to run for glory and fun! They brought in a feeling of exhilaration and euphoria amongst all the kids at the marathon.

Honey Bunny flagged the race for all the little runners and also cheered them till they finished. With adrenaline levels at a high, Juniorthon 2019 was vibrant as ever, as Honey-Bunny showed off their dance moves along with the parents and kids on the title track of Honey Bunny ka Jholmaal. That’s not all, to engage, entertain and put each kid on a pedestal, the entertaining duo also hosted games for all the kids and treated them with Sony YAY! goodies. 

The fun morning also brought a smile to all the members of the family as they clicked happy selfies with the mischievous Honey Bunny. On a day aimed to instill the importance of regular exercise and a healthy lifestyle.

Juniorthon believes that every child needs to play/run/walk outdoors for his or her physical, social, emotional and overall well-being. It also actively supports the cause – RIGHT TO EDUCATION with Smile Foundation. Every participant who registers for Juniorthon, supports the education of an underprivileged kid.

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Riot Games will pay $10 million to settle gender discrimination lawsuit

Riot Games will pay out $10 million proposed settlement collectively to every woman employees and contractors who has been employed by the company at any time over the last five years. The settlement is one of the largest in California history for a gender discrimination suit, says the plaintiff’s lawyer.

Around 1,000 workers will be entitled to a payout from the pot, but the amount they’re getting will depend on how long they worked for the company. Full-time employees are also getting more money than contractors.

When Los Angeles times asked about the settlement, a Riot spokesperson said in a statement: “We’re pleased to have a proposed settlement to fully resolve the class action lawsuit. The settlement is another important step forward, and demonstrates our commitment to living up to our values and to making Riot an inclusive environment for the industry’s best talent.”

Earlier this year, a few months after the lawsuit was filed, more than 150 employees walked out to protest the motion Riot Games filed to force the plaintiffs into arbitration. Riot Games noted in the settlement documents that it has beefed up its internal reporting programs since then, hired a dedicated chief diversity officer and undertook a “review of all pay, promotion and hiring practices to increase fairness and transparency.”

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The Studio Ghibli library is coming to digital platforms and here are our favourites from the list

GKids announced that Ghibli fans will soon be able to purchase digital downloads from the beloved animation-house, Studio Gibhli. The library will be made available to own digitally in the world for the first time and can be purchased in both English and Japanese languages.

The films including Castle in the Sky, The Cat Returns, From Up on Poppy Hill, Howl’s Moving Castle, Kiki’s Delivery Service, My Neighbor Totoro, My Neighbors the Yamadas, Nausicaä of the Valley of the Wind, Ocean Waves, Only Yesterday, Pom Poko, Ponyo, Porco Rosso, Princess Mononoke, The Secret World of Arrietty, Spirited Away, The Tale of The Princess Kaguya, Tales From Earthsea, When Marnie Was There, Whisper of the Heart, and The Wind Rises will be available to purchase on all major digital transactional platforms including Apple TV, Amazon VOD, Vudu, Google Play, Sony, Microsoft and FandangoNOW in the United States and Canada on 17 December.

Studio Ghibli has influenced animators and live-action filmmakers around the world. The studio’s commitment to artistry and empathetic storytelling has transformed modern filmmaking. Studio Ghibli has made arguably a dozen films that could legitimately be called masterpieces. Here is a list of few that have kept us mesmerised:

Spirited Away:

The film has grossed $360 million worldwide and is, to this day, and is one of the single most captivating and mesmerising theatrical journeys ever created.

Princess Mononoke:

The movie is a gorgeously rendered, captivating fantasy with a deep philosophical undertow.is a gorgeously rendered, captivating fantasy with a deep philosophical undertow. Perhaps it is the most violent of all Miyazaki’s works.

Grave Of The Fireflies:

Excellent character building of two youths surviving war and the dangerous virulence of patriotism, Grave Of The Fireflies earns itself a spot on this lift for it is perhaps one of Miyazaki’s most outlying successes.

Castle In The Sky:

In the movie Miyazaki takes us on a harrowing train ride, befriending of giant robots and the quest to save Laputa, a floating castle in the sky. The movie is not as polished as others but still a near perfect action-adventure.

Whisper of the Heart:

The movie is a love story between a girl who loves reading books, and the boy who has previously checked out all of the library books she chooses.

So, ready to binge watch?

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‘Alien Series’ creator and graphic artist Charbak Dipta announces hobby art courses ahead of his fourth graphic novel

Those who admire innovative, genuine and imaginative art forms which are wacky but amazing, are mostly aware of Indian (Bengali) graphic illustrator and comic artist Charbak Dipta. His fantastic illustrations on ‘Alien Series’ on social media platforms made him a popular name in the art and comics ecosystem.

Now, Dipta is all set to provide hobby art courses at his own art academy, The Charbak Dipta Art Academy (TCDAA) besides releasing his fourth graphic novel, The Spoiled Brat later this month. 

The Alien Beatles (part of ‘International Alien’ series)

Dipta who has been travelling the world for his work in the comic and illustration space, conducts weekly workshops in some institutes, will now be guiding aspiring artists different techniques of making their work stand out.

His art courses will cover the basic points like line drawing, still life, portrait, landscape, light and shadow, clothing, depth of field, anatomy, hand gestures, facial expressions and at a later stage especially on comics, pop art, doodling, story illustration, visualisation, caricature and so on. The special focus will be given on comics, cartooning and illustration. 

The courses will differ in terms of the students’ capabilities. If someone is a beginner, he/she will start from the basic line drawing and geometric shapes. For the advanced students, it will start from comics-making, use of thought and speech bubbles, creative speech bubbles, creative calligraphy, creative panel divisions, how to break the story into panels, page layout, translating stories from script to storyboards, the difference between the same artwork in comics and in story illustration, caricatures, doodles etc. The large collection of the school’s comics library will also assist the student in his/her journey.

Said Dipta, “The Charbak Dipta Art Academy is an art school with a difference. Generally in art schools, we learn paintings, drawings, anatomy, comics, caricatures, doodles, illustrations and so on. But that is just a part of the curriculum there. So I was feeling the need for a complete pop art school for a long time, as comics and pop art is neglected in our country. As far as I know, there is no art school dedicated to these art forms. So TCDAA is trying to bridge the gap, and from that perspective, TCDAA is the country’s first full-fledged and specialised comics and pop art school where you can learn different aspects of the comics-making process.”

Starting in January 2020, every Sunday in New Delhi, Dipta announced the registrations open from 2 December. 

Dipta has already earned his share of fame with his three graphic novels. His first book was The Art of Charbak Dipta which was a compilation of some of his selected works from the year 2014 to 2017. Then came Zero: An Indian Aliens Adventure which went on to win a Comic Con Indian Industry Award in June this year. In these two series the main protagonists- Mirarepa and Babusha, a scientist married alien couple goes to strange places to discover stranger things. 

In Zero, this couple visited an underground city to discover the figure Zero or ‘Shunya’- the biggest Indian contribution to science. Zero was a black and white graphic novel with traditional 12-13 panels per page, like a retro Franco-Belgian comics and took him a year to complete. 

In its sequel, Apes: An Indian Aliens Adventure, published this year, the alien couple again embark on a thrilling adventure to meet someone whose traces they thought is important. It is a science fiction adventure and also a social-political satire, whose angle is very relevant with modern Indian political mood. It also deals with the form of Comics and Visual Art themselves in its plot. In Apes, all 56 pages are intricately four coloured with experimental panel divisions with a more modern approach which readers are sure to enjoy. 

The upcoming, The Spoiled Brat is a short comic about the environment and how mankind is destroying the earth and whether he will get any more planet to live. 

With four books under his credit, his art style has evolved and is evolving with every passing day which he intends to channelise in the art courses he is going to conduct. 

Charbak Dipta

“My art is evolving every day. I try to pick up everything that comes in my way and catches my fancy and I include that in my art. So my yesterday’s work is inferior to today’s work. Earlier the emphasis in my work was on the line works. The complex lining was the highlight of it. With time, I am being attracted to the use of expressive colour, that may be the result of my recent studies of Expressionism at the University of Oxford. With time, my line drawing skills has become more precise as I learned anatomy better. Earlier I maintained an earthy feel in my colours. Now it is going towards psychedelia and precise use of light and shadow. I am experimenting with different colour combinations. At least I think that way, rest the audience can tell what they think,” added Dipta.

After Apes, he wished to write a third instalment and carry on doing more volumes for this series. But currently, he is concentrating on his hobby art courses, The Spoiled Brat and webcomics. He wishes to devote more time on the latter, as find this genre interesting and has lots of potential in the Indian context.

Commenting on if it’s difficult to be in this profession in terms of finance, Dipta concluded, “Not at all if you are honest with your works. If you know you are in the right profession and have something original to bring on the table, the money and assignments will follow too. Of course, art is not your everyday object to sell, it has to find it’s niche audience to cater. But I know I have the capability to make millions of artworks. I have more than enough ideas for books to write in a lifetime. So I am not worried about finance. If you work hard and stay true to your craft, it can never be a problem.”

We just wish him the best for his art classes and fourth Alien adventure.

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