Hasta La Motion!

Zingle Zells, Zingle Zells, Zingle Zall Ze Zay…

That is the cute little Vodafone Zumis singing Jingle Bells carol in the recently released and already viral video on Vodafone’s digital platforms.

Ad agency Ogilvy & Mather wanted to post a spot on Vodafone’s Facebook page for Christmas and like the earlier partnership with Vaibhav Studios, contacted Vaibhav Kumaresh. Caught up with lots of things already, Kumaresh called up Vaibhav More and requested him to take up the project.

In a brief that More got from the advertising agency, it wanted three to four carols through a one to one and a half minute video. The major requirement however was to make it viral. The deadline being tight, More convinced the O&M creative team that given the deadline, they should focus on only one carol of 30-40 seconds and make it as funny as possible. “And I was very happy that they accepted my suggestion,” exclaimed More, who has also directed the video.

The basic idea of a conductor with a group of kids (Zumis) singing in chorus, came from Ogilvy’s creative team comprising Kiran, Shahrukh Dandiwala, Snehsikt Anand, Remy Fernandes and Rupsha Roy. More’s task was to “make it funny.” Hence, he added certain elements for a touch of cuteness and humour- a disciplined conductor, two guys joking among themselves in between and one naughty Zumi jumping down for a finishing note with imaginary guitar.

The Zumi language was written and given to More by the creative team and a slight gibberish tinge was incorporated, making it only cuter and funnier. A few school kids were called for the voices of Zumis and all of them worked on it enthusiastically. One Zumi’s high-pitched note towards the end was given by More himself. Rupert Fernandes then composed the music with Lingo India recording the sound.

Director Vaibhav More and CG generalist Rohan Bhalerao had only four days to execute the project; and this included creation of assets, animation and sound recording. “We were on our toes and have worked day and night to finish this,” revealed More. Since they had only four days to deliver the finished product, help was taken from Webyec Animation.

Produced by Vaibhav More Films, the video has received 6.9 million views and 107,953 shares on Facebook within just four days of posting it.

According to More, the video is a great year ender and a Christmas gift to all the viewers. Indeed it is, and you would want this hilarious and extremely adorable gift again and again.

The post Zumis zing “Zingle Zells” in Vodafone Christmas spot by Vaibhav More appeared first on AnimationXpress.

To optimize your experience,you can use headset and light free environment with fullscreen resolution. Superposition is an experimental short film. “Superposition” is actually the “quantum theory that describes a challenging concept about the nature and behavior of matter and forces at the sub-atomic level. The principle of superposition claims that while we do not know what the state of any object is, it is actually in all possible states simultaneously, as long as we don’t look to check. It is the measurement itself that causes the object to be limited to a single possibility”. In the film, the character desires to break that possibility, she experienced it infinitely but the chances of her breaking single possibility are equal to herself. Every time she is born, she becomes conscious all over again and she doesn’t even know who she is and what she has to do. She is part of the environment but she just doesn’t want to be. She lives in pure white and just wants to live in a little bit of grey. However, if you live in a world where the answers are obvious, a little bit of grey can change the whole picture. One day when you look for the place you last put your key, the universe might collapse until you find it. DIRECTOR / DESIGNER – Enes Özenbaş MUSİC – Rafael Anton Irisarri – A Fragile Geography – Empire Systems

Download project: https://videohive.net/item/cinematic-logo/21028157 by TecerPro project

Pursuing its constant quest for innovation, Rémy Martin is thrilled to launch a global brand mixed reality experience for consumers using Microsoft HoloLens. The ROOTED IN EXCEPTION EXPERIENCE launched in a world première in Los Angeles, on June 15, before rolling out to stores and events worldwide.

Together with Kazendi, a HoloLens development studio, we have developed a playful and educational way of explaining how we are “Rooted in Exception”, notably through specializing 70 years ago in Cognac Fine Champagne. Accompanied by the voice of Baptiste Loiseau, the Cellar Master of the House, one is invited to approach a 3-dimensional table with topographical design on which the HoloLens shows holographic elements of the Grande Champagne and Petite Champagne vineyards. Those eaux-de-vie blended together with specific rules give birth to Cognac Fine Champagne, and its essence within the Rémy Martin range, Rémy Martin XO.

This video relates to alcohol and should not be viewed by people below the legal age.

The Coca-Cola Magic app is powered by Augmented Reality technology, that allows the user to experience the magic with Coke. Through the specially selected markers, the app allows the users to have three experience options: – discover the surprise on Coca-Cola Christmas bottles, – explore the branded bus stations in the city, – find Santa’s message behind Coca-Cola sign in the malls and youth-active places.