THE EMOJI MOVIE – Official Trailer (HD)
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The first ever MIP China Hangzhou International Content Summit will bow in one week, heralding the advent of a new platform to foster international TV partnerships in China.
MIP China Hangzhou will run from 23 to 25 May, 2017. Some 80 companies have so far confirmed attendance at the Partnership Forum, the first ever matchmaking event focused on Sino-international content development, including major names such as Warner, Sony, Viacom, Turner, TV Azteca, All3Media, Fuji Creative and Tokyo Broadcasting System.
Among Chinese companies attending are the national networks CCTV/CITVC, Beijing TV, Jiangsu TV, Henan TV, Hunan TV, Shandong TV, SMG and Zhejiang TV. Also present will be online giants Alibaba Media Entertainment, Youku and Tencent Video. Local representatives of consumer brands L’Oréal, Yili, Intel, and Pepsi will also be in attendance for one-to-one meetings with international companies.
Zhejiang Satellite TV and Hakim Unique Media are the sponsors while MegaMedia and CMM-I are the local partners.
MIP China will also feature a parallel two-day training conference for an additional 150 Chinese TV executives interested in learning how to develop their content for international markets. Highlights will include a keynote from iQiyi, senior vice president, Geng Danhao – the Chinese online video specialist, who will discuss the new frontiers opening up in China’s film and TV industry. iQiyi is one of the main online services in China with close to 500 million monthly spectators, and has just signed a licensing agreement with Netflix.
Another prestigious keynote speaker will be uber-producer Propagate Content’s chairman and co-CEO Ben Silverman. There will also be contributions from Viacom China, senior VP and general manager, Pierre Cheung, and Endemol Shine China, managing director, William Tan. The conference programme includes showcases on what the international market is looking for, co-producing with China, formats, animation, VR and branded entertainment, and case studies on investment challenges in the international marketplace.
The MIP China Hangzhou International Content Summit is the first television event organised by Reed MIDEM in the country, and underlines how television and entertainment content production is more than ever a cross-border industry today, calling for international partners who share a common creative vision.
“We firmly believe that the time is right to foster creative partnerships between China’s vibrant production community and international companies. We hope this event will provide valuable insight for Chinese media executives who want to bring their shows to the international market, and at the same time introduce international partners to the range of opportunities in the Chinese television sector. Our aim is to provide a forum where long-term business relationships are formed that are beneficial to all,” said MIP China, director, Ted Baracos.
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Honestly, the first trailer of Sony Pictures Animation’s The Emoji Movie looks fun filled, but we are still a little sceptical about the plot.
Let’s get on with it. In the world of emojis, every emoji is expected to have the same emotion their entire life. The protagonist Gene, a “meh” emoji voiced by T.J. Miller, wants to and can like others, experience multiple emotions. But the emojis are expected to follow a strict code of conduct regarding their expression and do not have free will. The little rebel that he is, Gene causes a blunder and is banished from the community.
In a quest to find his purpose, Gene is accompanied by Hi-5 (voiced by James Corden) and Jailbreak, a codebreaker emoji (voiced by Anna Faris) to “get off the phone and find the source code.” Of course, the process is not smooth, as they have to overcome firewalls and accidentally fall into the Candy Crush Saga game. Patrick Stewart makes his appearance as the “poop” emoji at the end of the trailer as he is escorting his son out of the washroom and they make a joke about washing their hands.
The entire two and half minute trailer is an exploration of the world inside our phone, filled with certain funny moments, crass dialogues and decent animation. We don’t just see emojis in it but humans as well as the phone belongs to a high-school student. The background music however does a good job in keeping the pace steady and the mood up-beat.
Nothing more can be said till the movie is out. But we do expect edgy moments and crackling comedy, and nothing that makes us “meh” in the end.
The Emoji Movie hits theatres on 28 July, 2017.
Here’s the trailer posted by Sony Pictures India which differs from the international one. The movie is set to release on 11 August, 2017 in Inia.
The post ‘The Emoji Movie’ trailer: A jolly take on the emojiland but lacks catchy lines appeared first on AnimationXpress.
A Buyer Seller meet is being held during the Festival de Cannes 2017 to provide a platform for Indian Media & Entertainment Industry to showcase their product and services, strength and capabilities and further the image of “Brand India.”
The meet is being organised by the Federation of Indian Chamber of Commerce and Industry & Service Export Promotion Council of the Commerce and Industry Ministry from 18 to 22 May at the J W Marriott Hotel.
Cannes Film Festival is uniquely positioned as one of the largest International film festival cum exhibition on the Entertainment Industry where visitors come together to assess the latest trends, forge partnerships and solutions. This is an opportunity to meet professionals, to trade, to exchange ideas, and to project the capabilities of the Indian A.V industry in animation, VFX, films, editing, story writing, sound recording and promoting attractive shooting locales in India.
The Marché du Film is the most important event of the film industry and the meeting point of more than 10,000 professionals, including 3,200 producers, 2,300 distributor’s rooms, 1,500 sellers and 790 festival organisers
Apart from facilitating pre-fixed B2B meetings, the meet will have Special Session with Minister of State for Information and Broadcasting Rajyavardhan Rathore which will be conducted by eminent producer Bobby Bedi. Others present at this meet will be Indian Ambassador to France Mohan Kumar; SEPC DG Sangeeta Saxena; eminent producer and Hyde Park Entertainment Chairman Ashok Amritraj; celebrity chef Vikas Khanna; and Hollywood film producer Andrei Severny.
Meetings have been arranged with the Canadian and Australian delegations.
There will be also be a discussion on Opportunities of Regional Cinema Going Global.
The meet will conclude with a Session at the India Pavilion on “Export of Indian Film Services to the world” conducted by Special Treats Production CEO Colin Burrows.
Participants at this meet will include Ms Saxena of SEPC, I and B Ministry Joint Secretary (films) Ashok Kumar Parmar; Trinity Pictures (Eros International’s Motion Pictures Production division) CEO Ajit Thakur; and Content Policy and Standards Strategist at Intel Corp Ravi Velhal.
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Anima-Sao (Festival Internacional de Animacao de Sao Goncalo), produced by Studio Alexandre Martins is an international animation festival of São Gonçalo, Rio de Janeiro, Brazil. The festival which saw its birth in 2011 is now in its seventh edition, and will be held from 10 to 14 October, 2017.
The event brings together, in addition to great personalities from the national animation cinema, guests and national producers who demonstrate their talents in unpublished productions. It is a traditional animation festival with global influence and a massive local sharing. Films from around the globe are submitted and curated by the jury to select winners.
The director general of the festival, Alexandre Martins has invited IIACFF (Indian International Animation and Cartoon Film Festival), director, Ankush Nandi as a jury member for Anima-Sao. “Your presence will encourage artists and visitors from around the world,” said Martins in his invitation letter to Nandi. Apart from that, Nandi’s film Footstep will be screened at the festival as a Special Invited Film in front of the audience.
IIACFF saw its second edition in February this year while its first edition was held in the October of 2015. Nandi and his team took up a massive task and a great initiative of promoting and implementing animation as a curriculum in schools and colleges around India. “It’s a great honour to be a member of the jury board of an international film festival. I am excited to go to Anima-Sao,” said an excited Nandi.
“I think being a part of the jury board will enrich me with new experiences and knowledge because every film is a journey to a different world through the different vision of each filmmaker. And as I am also trying to promote Indian animation around the globe through my international film festival, it’s really a great opportunity for me to represent my country India and Indian animation at such a big international festival.”
Aiming to promote a visual and film-loving audience, Anima-Sao holds free exhibitions in various locations throughout the city for the general public, so that all social classes and ages can share the beauty of national and international animation. Lectures with professionals (animators, writers, producers, dubbing artists etc.) are organised. Anima-São has as ideal popularisation of culture, providing everyone access to the world of animation cinema.
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Xilam Animation has announced the appointment of a new executive vice president of development and global sales, Morgann Favennec, applicable from 3 July, 2017. Favennec joins Xilam at a time of rapid expansion across all the company’s areas of business including development, production and distribution with a growing number of new platforms and networks.
A unanimously praised professional and an important player in the global audiovisual market, Favennec has played a major role throughout her career in the success of numerous world-renowned programs such as the extremely popular Peppa Pig, Geronimo Stilton and Pat the Dog, which quickly became powerful brand names in France and throughout the world.
Working under Xilam, founder and president, Marc du Pontavice, Favennec will be responsible for the development of the company’s commercial activities, whether it be exploiting new markets or positioning the group for new business opportunities. Her role will also encompass searching for potential acquisitions and co-productions both domestically and internationally.
Pontavice says, “Morgann has an impressive track record and incredible expertise in programming for the youth market sector. She masters and understands all key areas of activity, from the creative process to distribution, from acquisition to negotiation. She has proven credibility in all of the international markets, and we are extremely happy that she has agreed to put her know-how at the service of helping Xilam and all of its brands as the company continues to grow.”
She will also be actively involved in supervising the development of new intellectual property and copyright within the company. Within the framework of reorganising Xilam, Favennec will lead a team of 14, divided into four distinct poles of activity: marketing, sales, digital and licensing.
Favennec says, “In just 20 years, Marc and his talented teams have been able to create and solidify brand names that have become references for millions of children and families in France and around the world. Today, I am happy and extremely proud to be joining this amazing company and I will be investing all of my energy and competence towards working for Xilam’s continuing success and expansion.”
After obtaining a masters in international sales negotiation (Sorbonne) and earning her first job with Europe Images (today, LE Rights), Favennec joined Salsa Distribution, a specialist in the Latin-American market. When the company was purchased by TV-Loonland, she was offered the opportunity to concentrate on the European market, by selling series such as Clifford the Big Red Dog or Les Petits Fantômes (Little Ghosts). Working as an independent consultant, she was also responsible for bringing Peppa Pig to France.
She then joined the Walt Disney Company as acquisitions manager for Disney Televisions. She then teamed up with the M6 Group (Bertelsmann), where she was head of children’s programs. After May 2013, she returned to the world of international distribution in order to found and run Superrights, as deputy managing director.
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Words have fallen short to describe the magnum opus of Indian cinema, the movie which has gone onto break all records and is now the first Rs 1000 crore earner at the box-office. Baahubali 2 has won hearts across the globe which isn’t an easy feat to achieve! The credit goes to the vision and the belief that director S S Rajamouli had in the project and in his team. A perfect example of how good content backed by a strong marketing and promotional campaign can create magic with audiences and at the box office.
Baahubali 2 (BB2) is like a ray of light for the Indian VFX industry, as it not only showcased what we can achieve with it but also made storytellers realise its true untapped potential. Billed as a visually extravagant movie, the credit goes to the creative and technical brains working round the clock to bring Rajamouli’s vision to life. Baahubali 2 comprises of 2,250 VFX shots – the labour of about 1,000 artists working on it over a span of 16 months.
To supervise this project, National Film Awards winner, VFX supervisor RC Kamalakannan was roped in during BB2’s pre-production stage which was mid-October, 2015 and the shoot began by mid-December, 2015.
VFX supervisor, Srinivas Mohan had been signed on for the first instalment, however due to his previous commitments he couldn’t work on BB2. However, he did partly work on it during the first part schedule, mainly on the interior scenes of Mahishmathi Palace.
This isn’t the first time Kamalakannan was hired by Rajamouli for a film. Previously he has been associated with him for movies like Sye, Magadheera and Eega.
Kamalakannan opens up about how his latest stint with S S Rajamouli panned out, what went into the making of BB2, the various technical aspects and gives his views on the current situation of the Indian VFX industry.
Apologetically Kamalakannan says, “S S Rajamouli and I had a good rapport in previous projects, but when I quit Makuta VFX before the release of Eega, he didn’t take it lightly, which resulted in me not being hired for BB1. During our first meeting for BB2, SSR mentioned he was “cornered” into hiring me. I was sorry for what happened earlier and promised to stay till the end of this project, which I did. Hope he and the producers are happy now.”
Though one would have expected him to have been intimidated by people’s expectations from BB2, especially as it followed a super successful first edition, Kamalakannan claims it was not as challenging as some of his earlier projects.
When Kamalakannan was hired, he went about putting together his team. Knowing Rajamouli’s and Senthil Kumar’s (cinematographer) working style, he decided to use a “known” on-set supervisor and the professional he identified for it was Pete Draper (Makuta VFX, co-founder and chief technical director).
So, all shooting schedules were kept as planned. Assets creation was started early November, 2015 and pre-visualisation for the ‘Kunthala Rajya Invaders’ sequence and ‘Climax War’ was locked as early as February, 2016.
“VFX shot division was given to stunt choreographer, Lee Whitaker, as early as possible. On the post front, Cerebro, the project management software was decided upon the other ones. Since Germany has good security and fast response features, all post related data storage was decided to be over there. Pipeline was laid, work-flow was in place by the time we started the shoot.”
To work on a project of this magnitude, it is important for the VFX supervisor to have proper planning and co-ordination with everyone especially the director, producer and cinematographer. Since, the second part has many VFX based scenes, the production house and director considered a couple of VFX supervisors from abroad, before finalising on Kamalakannan.
Once he was brought on board, he was given a clear hand; his decision would be final. He explained this giving us an example of ‘The breakage of Dam in Kunthala War.’
“I decided to use Miniature Practical FX, and that too with a previously unknown studio in Denmark. I had the whole team’s co-operation. Prior to filming major sequence, there used to be a full team meeting which had to be attended by all the ADs, ACs, art, stunt and VFX team. In certain shots, if I felt it required sharper images, I used to ask the DoP to change the shutter-angle without any hesitation. In many cases, the director himself used to decide on the VFX prop, with Sabu Cyril sir. Overall it was a systematic work environment, totally in the line producer’s control.”
His core team included VFX producer, Avinash Kamalakannan; pipeline technical director who also functioned as his 3D quality controller, Alexander Oplanchuk; compositing supervisors, Mohinder and Thejodaran; senior line producers, Chandramohan and Sanjith; DI co-ordinator, Raghav; project manager who controlled Cerebro, Ramakrishna Arvind; and two young assistants, Mayur and Surya.
Various assets were required to showcase the larger than life palaces, cities, wars and many other things. In BB1, Makuta had done a 3D architectural model of Mahishmathi Palace in 3ds Max. Kamalakannan managed to convert it to BB2’s common Maya / Arnold pipeline as it had to be distributed for the coronation and climax sequences. For the coronation, the director wanted more areas of the Mahishmathi City center which helped him in making the changes quickly. Apart from that, the rest of the assets were made for BB2.
As a lot of studios were required in the making of the movie, with the help of his VFX producer, Kamalakannan took the call on who will be working on this movie and what work will be assigned to whom. “Producer Shobu Yarlagadda visited Ukraine studios but those studios were too busy to fit in our timeline. For the climax, we looked at Mumbai-based studios. The studios were selected on the basis of the tasks and not scene / shot based which proved to be a good move.”
Normally, the budget plays a crucial role for features of this scale. However, since the budget for Makuta VFX work was off-limits to Kamalakannan, he couldn’t tell much about it.
Since the beginning of BB2, more than 35 studios were involved. Earlier they used several of them for asset generation, and later, in the last two months a few more were added to split the work. A precise number couldn’t be pointed out as few of them weren’t in Cerebro.
So how did he go about locking down these studios and who was the decision maker: Rajamouli or him?
“Since I had previously worked with seven to eight studios, I was well aware of their strengths. For the rest of the studios, I travelled with ‘concepts, mood-boards, pre-visualisation’ package for a week / 10 days, discussing with at-least two new studios simultaneously after an NDA was signed. I used to scrutinise their reels, enquire about them discreetly to know if the skills showcased in the reels were still present in the company,” says Kamalakannan.
“In certain scenes, ONE shot had gone through six or seven studios. This way studios could work in what they are good at and didn’t spend time on peripheral R&D. This coupled with a gut instinct, the studios were locked down at the LAST possible moment. Once I locked it, we used to discuss the cost, get the producer’s go-ahead and then send the details to the director. He would ask a couple of questions, and that’s all. As far as correct decisions are concerned, apart from one case, rest of my decisions were proven right.”
With the association of these many studios, each studio might be working on different software. However, that wasn’t an issue as the pipeline was laid much earlier. The workflow was discussed and locked based on the scene / shot complicity and a NDA was common for all. Except the last two scenes in the first half — the coronation (Exterior) and swan-ship song — rest of the studios were following the same pipeline. Since the post-production deadlines for these two scenes were tight, he forego those conditions.
Once the edit was locked, the director used to give his description (on what is needed shot wise) in a video clip. This was uploaded in Cerebro which the studios / freelancers had to follow. For all the scenes, post-visualisation had to be submitted to Avid and then approved. Later, when rough compositing was submitted, the director gave a video review for all the shots (mostly creative corrections), till he was satisfied.
Then final compositing QTs, with few EXR frames submissions to the comp supervisors were done again through Cerebro. The latter used to do the technical corrections. At any point the director could veto their output. Then in the digital intermediate (DI), the director of photography (DoP) had to approve the look of all the shots and sometimes, he used to send couple of them back to basics, even all the way to match-move, again!
With such a lengthy procedure and number of studios working, co-ordinating with all could have been a daunting task. How did they manage to pull it off?
“It is teamwork. My VFX producer, comp supervisors, line producers and I were constantly travelling to meet all those working directly on the shots. The pivotal artist had the data needed for all 2000 odd shots in Cerebro. The ‘inputs’ were majorly Arri files, with CC files from DI shared via Cerebro. The match-move for ALL shots were out-sourced to two studios, with one of them handling 70 to 80 per cent of the work. Lidar data was provided to make match moves seamless,” says Kamalakannan.
“Roto and prep work were handled by separate contractors, and the assets, textured and rigged from other studios, were also in Cerebro. The production had a 10 system render-farm installed, so, initial render tests could be submitted by ANY studio via virtual private networks (VPN). We-render, from Pune, was roped in to offer render farm services. All the studios could use We-render, free of their contract-cost. These liberal decisions from producers facilitated timely delivery.”
The pipeline used was clear – Maya, Arnold, Yeti, Nuke / Fusion. For FX, most studios used Houdini / Alembic route. The Elephant sequence (and opening credits) was rendered and composited in Deep EXR, since the scene needed it. For Crowd FX, Massive for War, Golaem and Miarmy for Kunthala scene.
As for the burning oxen shot, we did see the same type of scene in the 2015 release film, Bajirao Mastani. So one may wonder if there were any assets shared by NY VFXWAALA. Kamalakannan clarifies, “Frankly, the burning oxen idea was conceived before Bajirao Mastani was released. No, NY VFXWAALA was involved in climax war. They did a tremendous job along with other principal studios like After, Futureworks and Tata Elxsi.”
For the swan-ship and coronation sequences, the studios used different render engines. No restrictions were put on the hardware or OS. Any studio could use the official render-farm partner, We-render.
The final editing and collating of all the shots were done by the director and editor.
Since the movie had to be delivered in 4K, the inputs were in 2880×2160 whereas the outputs were 2880×1620. As for IMAX, it was digitally enhanced.
Having waited for almost two years, we expected the movie to have flawless VFX. However, there were certain shots where it was evident that they were created and simulated.
So what stopped the team from achieving that?
“Since the shoot started in mid-December 2015 and the release was on 28 April, we had 16 months with us. Not two years,” comments Kamalakannan. “True, another three more months would have helped me a lot. (Producer might ask this: The production did postpone the Part 1 release a few times, is it flawless?)”
He feels that the VFX could have been improved if the studios had more lead time. “I am not entirely happy as there was certainly room for improvements, from some principal studios, who were given more-than-enough time. I think they expected the release to be a bit later and not so soon which was their mistake.”
Having worked on a movie which is regarded as one of the best works of Indian cinema, he states, “Of-course I feel very happy as we not only managed to finish it on dead-line, but in best possible quality. Personally, when Mrs. Rama Rajamouli said, I’m the best (they both used to say it before), it made my day.”
This project helped Kamalakannan to learn a lot about skills and attitudes. He believes that on a personal front, he has also changed and is now more positive. Earlier he used to believe that he had seen his best, but now he says, “My best is yet to come.”
Kamalakannan further mentions that Rajamouli was the pivot and all were moving around him. He has enough knowledge to handle overall supervision himself. He goes on to request him “to release a video for the young upcoming directors talking about how to handle VFX based projects. It will help supervisors like us immensely.”
Kamalakannan has high regards for the entire cast and crew. He says, “Prabhas, a non-egoistic hero, gave immense respect to me on set. Earlier, Rana was a VFX guy himself and so has immense knowledge about it. Anushka, served some great dishes made from home. Satyaraj sir a thorough pro, who laughed around, when he was on-set. Senthil is a made for VFX DoP. As for Shobu and Prasad garu, I would like to work in more projects they are producing. Finally comes SS Rajamouli. I am waiting for him to call me again, to confirm I’m the best.”
Though the costs, budgets and wages of VFX have gone up, when it comes to rating the work of the Indian studios in comparison to our Hollywood counterparts, he comments, “As long as Hollywood studios have the ability, to write their own applications, tailor made for their projects need, we can’t catch up.”
Kamalakannan feels that Mumbai studios have really picked-up pace and Bengaluru is getting better. However, Hyderabad and Chennai are lagging behind on the quality front.
“People say, the best skills from these two regions have gone to Mumbai now. Maybe true, but I request Hyderabad and Chennai to prepare the next-gen and bring the lost glory again. Pan India, yes, I am satisfied with the work.”
Kamalakannan points out a few changes in film production timelines and schedules will help a great deal in integrating and scaling up the quality of VFX. Says he: “These days, production plans are open secret. Till the time audio release date isn’t fixed, studios will not be serious on delivery. And once deadline is fixed, studios call the shots on quality. This has to be changed.”
He is currently busy with two projects with Sabu Cyril: Sangamithra (Tamil) and Saaho (Telugu).
The post The making of ‘Baahubali 2’ through the eyes of VFX Supervisor, R C Kamalakannan appeared first on AnimationXpress.
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In this episode, the crew chats about first jobs, salary negotiation tactics, and getting paid what you’re worth. We also announce our upcoming Spring Sale!
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