The Internet Warriors


Why do so many people use the internet to harass and threaten people, and stretch the freedom of speech to its limits? Director Kyrre Lien meets a global group of strongly opinionated individuals, who spend their time debating online on the subjects they care most strongly about. Online platforms are their favourite tools to express the opinions that others might find objectionable in language that often offends. Do they behave in the same way when they come offline?

TKT-S2-0001-04 FINAL

Wednesday with Goddard (2016)


A personal quest for spiritual enlightenment leads to romance and despair. — Animated Shorts Jury Award — SXSW, Austin, USA, 2017 Public Award — Les Sommets du Cinéma d’Animation, Montreal, Canada, 2016 Special Jury Award — Les Sommets du Cinéma d’Animation, Montreal, Canada, 2016 Official Selection — Annecy International Animated Film Festival, Annecy, France (12 Jun — 17 Jun 2017) Official Selection — Pictoplasma, Berlin, Germany (10 May — 14 May 2017) Official Selection — Anima, Brussels, Belgium (24 Feb — 5 Mar 2017) Official Selection — IndieLisboa, Lisbon, Portugal (3 May — 14 May 2017) Official Selection — Encounters, Bristol, UK (20 Sept — 25 Sept 2016) — Commissioned by Channel 4’s Random Acts, and part of the second anthology of Late Night Work Club, “Strangers”. Written, Designed & Directed by: Nicolas Ménard Pencil Drawings: Manshen Lo Sound & music: David Kamp Producer: Claire Cook Executive Producers at Nexus: Charlotte Bavasso, Chris O’Reilly Assistant Producer: Rebecca Archer 2D Animation: Anne Lou Erambert, Claudio Salas, Sean Weston, Iris Abols, Nicolas Ménard 3D Animation: Michal Firkowski Additional Compositing: Andy Hague Additional Artworking: Alasdair Brotherston, Jean-Baptiste Aziere Voices: Denis Foley, Aneta Piotrowska Produced at Nexus Production Special Thanks to Joe Bichard & Greet Kallikorm Copyright Nicolas Menard & Nexus, 2016 — www.nicolasmenard.com www.nexusstudios.com

NanoCar Race, la 1re course internationale de molécules-voitures


Vivez la 1ère course internationale de molécules-voitures

La NanoCar Race est une course organisée par le CNRS où des machines moléculaires concourent sur une piste de taille nanométrique. Ces « NanoCars » ou molécules-voitures peuvent posséder de vraies roues, un vrai châssis… et avancent avec l’énergie d’une impulsion électrique ! Rien n’est visible à l’oeil nu, un microscope unique situé au Centre d’élaboration de matériaux et d’études structurales (CEMES) du CNRS à Toulouse permettra de suivre la course.

Prouesse scientifique et aventure humaine internationale, cette compétition est un spectacle unique qui sera retransmis en direct sur NanoCar-Race.cnrs.fr et sa chaîne YouTube.

Yet to be released kids’ program ‘Trigo’ tops the number of nominations for BAF Awards 2017

The Best Animated Frames or BAF awards was initiated in 2004 by FICCI to recognise the efforts of students and professionals from the field of animation. With the 18th edition of FICCI Frames underway at Hotel Renaissance in Mumbai, the awards would be back tomorrow. The awards take entries from the sections of animation, visual effects and gaming.

With just 24 hours remaining before the accolades are given away to the deserving ones, here’s a look at this year’s nominees:

Short Film – Student (International)

Nobody Nose Cleopatra: ISART Digital
Garden Party: MoPA
Beyond the Books: MoPA
Preston: ISART Digital

Short Film – Student (Indian)

Path to Heaven: MIT Institute of Design
Lil Joey: MAAC Surat
Umaa: RTG Animate-Animation Academy
Little Love Bites: DSK International Campus – Pune
Believe In It: MAAC Andheri

Promo Film (International)

Kikoriki. Legend of the Golden Dragon: Riki Production Center LLC, Art Pictures Studio LLC | Smeshariki LLC
Trigo : Thought Cloud Studio | Lattu Kids
Superbabies: Nestle India | Paperboat Design Studios Pvt Ltd

Promo Film (Indian)

Trigo: Thought Cloud Studio | Lattu Kids
Desk Dhamaal – Roll no 21: Turner International India Pvt Ltd
Superbabies : Nestle India | Paperboat Design Studios Pvt Ltd

Ad Film (Indian)

Metro Tyres: Whacky Films Pvt.Ltd
YK Organic Myntra: Vivi5 Animation Art Design Studio
Highmont : Great Guns

Short Film – Professional (International)

Tokri The Basket: Studio Eeksaurus Productions Pvt. Ltd.
Homecoming of the Goddess of Wealth: IDC, School of Design, IIT Bombay
The Bloop Troop: Pencillati Studios

Short Film – Professional (Indian)

Tokri The Basket: Studio Eeksaurus Productions Pvt. Ltd.
Homecoming of the Goddess of Wealth: IDC, School of Design, IIT Bombay
The Bloop Troop: Pencillati Studios

Episode (International)

Ande Pirki: Aum Animation Studios Pvt LTD
Baby Riki – A Tree: Riki Production Center LLC | Smeshariki LLC
Trigo – Drawing is Fun: Thought Cloud Studio | Lattu Kids

Episode (Indian)

Maan Na Maan Main Tera Musalman: India Today Group
Ande Pirki: Aum Animation Studios Pvt LTD
Trigo – Drawing is Fun: Thought Cloud Studio | Lattu Kids
Gajubhai: Toonz Animation India Pvt Ltd

Film (International)

Kikoriki. Legend of the Golden Dragon: Riki Production Center LLC | Art Pictures Studio LLC | Smeshariki LLC
Bunyan and Babe: Toonz Animation India Pvt Ltd
The Shonku Diaries- A Unicorn Adventure: Turtle In Motion Studios Pvt Ltd

Film (Indian)

Motu Patlu King of Kings: Maya Digital Studios Pvt Ltd
Mahayoddha Rama: Contiloe Pictures Pvt Ltd
The Shonku Diaries- A Unicorn Adventure: Turtle In Motion Studios Pvt Ltd

Motu Patlu film 2
Short Film – Student (International)

Invasion Day: ISART Digital
Red Dawn: ArtFx
Ouroboros: ISART Digital

Short Film – Student (Indian)

Explore Wayanad: Image Infotainment Limited
Unbelieveable Tutting: Jain University
Sync Error: B. U. Bhandari Edutainment | Reliance Education

Ad Film (International)

Dano Milk: Nomad Films | FutureWorks Media
Tongyi: Gwantsi Productions | Prana Studios

Ad Film (Indian)

Dano Milk: Nomad Films | FutureWorks Media
Lays Boatman: Perfect Ten Films | Famous Digital Studios Pvt. Ltd.
Finolex Fan: Whitescript | Famous Digital Studios Pvt. Ltd

Promo Film (Indian)

Mimadamos: The Bigger Picture | Prana Studios
Phantasmagoria: Zee Format Factory | Paperboat Design Studios Pvt Ltd
The Eclipse Harvest: Zee Format Factory | Paperboat Design Studios Pvt Ltd

Episode (Indian)

Karamphaldata Shani: Swastik Productions | One Life Studios

Film (International)

Fantastic Beasts and Where to Find Them: Warner Bros. Studios and Heyday Films | Framestore
Doctor Strange: Marvel Studios | Framestore
Fan: Redchillies.VFX

Film (Indian)

Fan: Redchillies.VFX
Mirzya: Cinestaan Film Company | Rakeysh Omprakash Mehra Pictures | Prana Studios
M.S.Dhoni The Untold Story: Fox Star Studios | Prime Focus Limited

FAN SRk
Shot of the Year (Film) (Indian)

Miryza: Cinestaan Film Company | Rakeysh Omprakash Mehra Pictures | Prana Studios
Delite Hotel Action Sequence: Redchillies.VFX
Gaurav goes to Aryans house: Redchillies.VFX

Gaming Category:

Mobile and Tablet Game:Sports (Indian)

Turbo Racer: 7Seas Entertainment Ltd
Pele Soccer Legend: Cosi Games Pvt Ltd
Bat Attack Cricket: Nextwave Multimedia Pvt Ltd

Mobile and Tablet Game:Puzzle (International)

The BFG Game: Reliance Games

Mobile and Tablet Game:Puzzle (Indian)

Rubek: Xigma Games

Mobile and Tablet Game:Action / Adventure (International)

Deer Hunter Classic: Glu Mobile
Drone 2 Air Assault: Reliance Games

Mobile and Tablet Game:Action / Adventure (Indian)

Sultan The Game: 99Games Online Pvt. Ltd.
Deer Hunter Classic: Glu Mobile

Sultan The Game1

Mobile and Tablet Game:Arcade / Casual (International)

Twisty Board: Love Handle Developers LLP
Super Pixel Heroes: Reliance Games

Mobile and Tablet Game:Arcade / Casual (Indian)

Twisty Board: Love Handle Developers LLP
Real Carrom 3D: Nextwave Multimedia Pvt Ltd

Mobile and Tablet Game:Other Genres (International)

Bad Dream Brigade: Holy Cow Productions
Duck Dynasty ® Family Empire: Reliance Games

Mobile and Tablet Game:Other Genres (Indian)

Pulimurugan: Csharks Games

PC, Console & Hand-held Game (Indian)

Scribbled Arena: Apar Games

Student Game (International)

Psychocat The Answer: DSK International Campus Pune
Tremor: DSK International Campus Pune
Perfect, Me: DSK International Campus Pune

Student Game (Indian)

Tremor: DSK International Campus Pune
Perfect, Me: DSK International Campus Pune

The post Yet to be released kids’ program ‘Trigo’ tops the number of nominations for BAF Awards 2017 appeared first on AnimationXpress.

Boomerang to exclusively stream WB Animation’s original new series, ‘Dorothy & the Wizard of Oz’ and ‘Wacky Races’

Turner has revealed the details of two highly-anticipated WB Animation original new series, Dorothy & the Wizard of Oz and Wacky Races.

They will join the line-up of iconic, contemporary animation for the company’s second flagship international kids channel Boomerang from June 2017. In the US, they will exclusively be shown on the recently-announced streaming subscription service.

Turner’s Kids Networks in Asia Pacific, chief content officer, Mark Eyers said: “These two shows are top-quality additions to the Boomerang line-up in Australia and have the unique ability to delight and entertain all members of the family.”

Launching in June in Asia Pacific, Dorothy & the Wizard of Oz is an uplifting comedic fantasy based on the classic L. Frank Baum book series, and set soon after Dorothy and her friends have defeated the Wicked Witch of the West. Following the original story, Queen Ozma has appointed Dorothy the Princess of Emerald City and, practically born for the role, Dorothy tackles her royal duties with enthusiasm, bravery and farm girl feistiness.

Dorothy of Oz-Boomerang

Dorothy & the Wizard of Oz

It’s also a whole lot of responsibility, because Oz is pretty chaotic. There are Witches, Wizards, Munchkins, Flying Monkeys and a whole menagerie of mystical creatures. More often than not, magic falls into the wrong hands and that’s where Dorothy comes in!

As Princess of Emerald City, Dorothy feels responsible to rein in the chaos. She loves to track down whichever magical person, place, or thing is causing mischief in Oz and put a stop to it. It’s not always easy: make a mistake in Kansas and it’s usually not a big deal; make a mistake in Oz and a Wicked Witch or two come after you.

Then, in August, calling all racers back to the track, Wacky Races a full-engine overhaul of the Hanna-Barbera classic series that will see the return of everyone’s favourite racers and, of course, their wacky cars! Penelope Pitstop in the Compact Pussycat is the sassy Southern belle whose charm and intelligence make her a formidable racer, but most of the time she’s taking a detour to save the other racers. 

Penelope’s best friend, Peter Perfect in the Turbo Terrific, has a big heart and an even bigger ego, which fuels his super positive “can-do” attitude. Meanwhile, in the Mean Machine, Dick Dastardly and his accomplice, Muttley, continue to stop at nothing to win the race by any means necessary. And if it’s bizarre, creepy, slimy or just plain weird, The Gruesome Twosome — Tiny and Bella — are either related to it or keep it in their “monster” truck, the Doombuggy.

Joining these familiar faces will be a whole new roster of racers ready to take to the track and race to strange and exotic locales around the world — and beyond! With new racers, new vehicles and spectacular new locations, Wacky Races is not just a tune-up, it’s a full-engine overhaul filled with fast-paced slapstick comedy, high-octane thrills and pure zany fun from start to finish.

Dorothy & the Wizard of Oz and Wacky Races join Boomerang’s portfolio of fun and funny, multi-generational shows, which include Warner Bros. Animation’s The Tom and Jerry Show, Be Cool, Scooby-Doo!, Bunnicula and Looney Tunes, new Boomerang Original production The Happos Family, as well as global and international acquisitions such as Grizzy and the Lemmings and Mr Bean: The Animated Series.

Wacky Races-Boomerang

Wacky Races

The post Boomerang to exclusively stream WB Animation’s original new series, ‘Dorothy & the Wizard of Oz’ and ‘Wacky Races’ appeared first on AnimationXpress.

Unsurprisingly, the KPMG 2017 M&E report hails digital as the king

The 18th edition of FICCI Frames commenced today at Hotel Renaissance, Mumbai. With a thoroughly lit, line-up of dignitaries present, the inaugural session quickly made way for the event’s primary session which highlighted the key points and analysis from the KPMG report on the Indian M&E (media and entertainment) industry.

The KPMG report has been an integral part of FICCI Frames and no sooner had this year’s report was made available, the stacks vanished in almost a jiffy.

This year’s report is heavily reliant on the digital medium and is segmented into these highlights:

Digital consumption
Television
Radio
Sports
Theme parks deal volume and value in 2016
Demonetisation
Print
Impact of goods and service tax
Films
LiveEvents
Tax and regulatory
Animation VFX and post-production

Mobile video

In the session discussing the report, Media and Entertainment KPMG India, director, Girish Menon stated that India has shifted from being an ‘attention economy to an engagement economy’, which is why digital is gaining more prominence. The mode allows the creators to analyse the consumer trends and demands in a more effective manner and hence helps content creators in curating more customised content.

The recent arrival of 4G services from numerous telecos has further strengthened medium as even the rural areas are consuming huge amounts of digital content. The advent of Reliance Jio provided a further impetus to the digital boost.

The advertising revenues for television had a steady growth of 11 per cent in 2016 over 2015, however print lacked behind with just 6.3 per cent increase. But again the same picture persisted here as well with digital spearheading the advertising revenue figures with an increase of 28 per cent, which is 15 per cent of the overall revenue.

“The Indian M&E industry is projected to grow at a faster pace of 14 per cent over the period 2016-21, with advertising revenue expected to increase at a Compound Annual Growth Rate (CAGR) of 15.3 per cent during the same period. However, in 2017, advertising revenues are expected to grow at a marginally slower rate of 13.1 per cent due to the lingering effects of demonetisation and initial volatilities arising from GST implementation,” states the report.

The animation industry in India registered a growth of 7.9 per cent year-over-year.

According to the report, “Although animation services have always accounted for a lion’s share of the revenue, animation IP production is fast coming to the forefront growing at a Compound Annual Growth Rate (CAGR) of close to 8 per cent during 2011 to 2016. In 2016, animation intellectual Property (IP) production recorded a year-on-year growth of 8.7 per cent. Though, over the next five years, animation services would continue to dominate the animation industry, the domestic content production would also pick up owing to the growing demand of IPs, new characters and storylines.”

ChuChu TV Nursery Rhymes & Kids Songs continue to be at the apex of the top viewed and animated YouTube channel list with 7,826,147,490 views and 8,453,889 subscribers, followed by CVS 3D Rhymes and Videogyan 3D Rhymes – Nursery Rhymes and Kids Songs.

The VFX Industry, which has become quite an indispensable part of feature films now, has experienced a growth of 31 per cent in 2016. The inflow of VFX work from Hollywood movies has proved to be really fruitful for the Indian industry in a way, as it has a large talent pool of VFX artists. VFX revenues from from international projects continue dominating charts accounting to more than 73 per cent of the industry revenue.

With the VFX quality in domestic projects on an upward surge, the reliability has also significantly increased. Thus, the VFX revenue from domestic projects is projected to grow at a CAGR of more than 31 per cent during 2016 to 2021.

Apart from films, IPs over TV and OTT services are opting for quality VFX, which will open new avenues for the industry.

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EXCLUSIVE: Ex-Star India VP Vivek Bhutyani launches ‘Lattu Kids’ & partners with Thought Cloud Studio to co-produce preschool animated program ‘Trigo’

India has many successful animation IPs but most of them haven’t travelled to international markets. The country is known for its animation services but there’s no big success story of India in the animation industry. Keeping that in mind, there’s a new studio in town which is set to fill this gap and have a development in the international markets.

This studio is formed by none other than the ex-Star India vice-president and head of content syndication, Vivek Bhutyani. He had mentioned in November that he planned to venture into the OTT sector and seems like his vision is still in place. For the past few months, the man has been in the process of launching India’s first learning and development focused content streaming platform for kids – Lattu Kids.

Vivek-Bhutyani

Vivek Bhutyani

Lattu Kids is a fully integrated kid’s entertainment firm which is based out of Singapore and India. It aims to produce and showcase the best International content in India and Southeast Asia. Lattu Kids, founder and CEO, Vivek Bhutyani says, “I have been passionate about kids’ content as I have a five-year-old son and while watching the various content available for kids these days, it made me realise that there’s hardly any content which impart values to kids. Seeing this gap, I decided to venture into the kids segment as this space has a lot of things which can be explored.”

To make his vision come to life, Bhutyani partnered with Bengaluru based animation studio, Thought Cloud Studio to co-produce an animated series, Trigo.

Here’s the synopsis of the series: Trigo is the story of a playful and adorable young tiger cub who loves to explore just about everything, often landing in troublesome situations. But thanks to the patience and understanding of his parents and well-wishers, Trigo emerges unscathed, a little wiser, though no less naughty!

Trigo is a 3D CGI series targeted at the preschool segment which comprise of the three to seven year olds. Season One will comprise of 26 episodes, each episode will be of seven minutes. The studios jointly decided to use India’s national animal – Tiger as their character as they wanted to keep the Indian flavour present. Been in the industry for the past three years, Thought Cloud Studio makes it a point to keep their content Indian but it meets the international standards.

“Basically the idea of coming out with Trigo is to cater to the children of three to seven year olds who can relate to the content as the stories will revolve around their daily lives. While stories have a fun element, it also imparts value as that’s what we thought was missing as most of the content around kids is around violence or slapstick comedy. We wanted to create content which is meaningful and relatable to parents and kids alike,” explains Bhutyani.

Along with Thought Cloud Studio, creative director, G Venugopal working on the IP, about 20 to 25 people are also creatively involved in this project. The FX and music has been produced in Chennai whereas the voice-over has been done by international voice cast.

Ganesh Papanna

Ganesh Papanna

Thought Cloud Studio director – business, sales and marketing Ganesh Papanna reveals, “Bhutyani and I met each other during last year’s FICCI FRAMES and since then we have been in constant contact. Lattu Kids and Thought Cloud Studio have been working on this IP since the past few months and both the companies are equally investing in this property.”

As Lattu Kids has the strength of distribution, marketing, sales and creative inputs, the company will be more focused on these aspects whereas Thought Cloud Studio will put in their efforts exclusively on detailing and developing world class product as their forte lies in pre-production and production.

With its pilot episode ready, Trigo made its debut at the Kidscreen Summit which was held at Miami from 13 to 16 February, 2017. The pilot was received well by the attendees and broadcasters.

Bhutyani further states, “We have already pitched Trigo to international broadcasters and some of them are already talking to us. We are also open to discussing it with Indian broadcasters as we are a purely digital media. If needed, we can dub the series in Hindi and other regional languages.”

Trigo recently got nominated for the FICCI BAF Awards. It got itself nominated under all the four categories it had taken part in: Promo Film (International), Promo Film (Indian), Episode (International) and Episode (Indian). What makes it special is the fact that it’s the only content which has received the highest amount of nominations this time. Earlier, Thought Cloud Studio had won the BAF Award in 2015 under the Best Animation Promo in the International category for its IP – Indrajeet.

With four nominations under its hood, we can definitely expect Trigo to bag at least one award at the awards night which is taking place tomorrow in Mumbai at the FICCI FRAMES.

As for the VOD streaming platform, Lattu Kids which will have original shows and international acquired content, will be launched soon. For now, to know the kind of content which will be available on the platform, one can check Lattu Kids’ YouTube channel.

Trigo poster

TRIGO_STILLS

Family_NoBG (2)

 

The post EXCLUSIVE: Ex-Star India VP Vivek Bhutyani launches ‘Lattu Kids’ & partners with Thought Cloud Studio to co-produce preschool animated program ‘Trigo’ appeared first on AnimationXpress.

Indian animation industry grew to Rs 15 billion in 2016, expected to reach Rs 23 billion mark in 2020

Animation continues to endow substantial opportunities for imaginative filmmakers. The year 2016 saw the Indian animation industry touching new heights. However, animation’s primary market continued to be for kids in the age group of zero to 14 years in the country.

The animation industry in India registered a growth of eight per cent in 2016, with revenues amounting to Rs 15 billion. Animation IP production has grown at a CAGR of close to eight percent  between 2011 and 2016. In 2016, it recorded a y-o-y growth of 8.7 per cent resulting in the domestic content production picking up. Domestic animation IP production across TV and digital domains has picked up dramatically. Additionally, advent of global VOD players such as Netflix, Amazon Prime and YouTube Kids in India is further proliferating the demand for original content.

Together, revenues from outsourced TV and film projects accounted for around 85 per cent of the total animation service turnover in India in 2016. Conversely, the domestic market remained tepid, but exhibiting strong growth – albeit on a smaller scale. TV projects continued to dominate the animation services market. Animation service for digital advertising is expected to register a CAGR of more than 24 per cent in the same period.

Investment and collaboration opportunities between animation studios and broadcasters in India have picked up, with the latter paying as high as Rs 1.5 to four million per 30-minutes of animation content.

Indian animation film space has seen only a handful of domestic productions like Motu Patlu King of Kings and Chhota Bheem: Himalayan Adventure, over the last few years. Production houses have been giving animated features a cold shoulder owing to limited returns. Domestic animated features struggle at the box office due to under-penetration of screens and direct competition with high quality Hollywood animated content.

Motu Patlu Teaser New 2

Regional animation film space is also starting to pick up in India- positive reviews from audience for Chaar Sahibzaade 2 being an example. Punyakoti, currently under production, is likely to be India’s first-ever animation feature in Sanskrit, with 30 independent animators working on it.

The Indian ad space has started witnessing diverse styles of animation in 2D, 3D, stop motion, puppet animation and other formats. In 2016, Rajasthan Tourism appointed Ogilvy and Mather – an advertising agency – and Studio Eeksaurus – an animation studio – to refurbish and create a fresh version of its tourism campaign. The team created a new logo, the depth of which was represented by the use of clay and sand relief forms and a distinction animation method.

The ingress of OTT platforms has seen the consumption of short form and preschool content rising. The advent of digital has also been a boon for smaller studios, which face challenges to find airtime on broadcast TV.

Digital players are also producing their own content. Sony LIV, the digital video entertainment platform of Sony Pictures Networks India (SPNI), introduced a premium kids’ content section called ‘LIV Kids’ on its platform. The content for the section is produced by Sony and majorly comprises famous nursery rhymes.

The recognition and brand awareness of several IPs has paved the way for growth in merchandising as well as increase in the number of collaborations and cross promotions in the animation industry.

Trends observed in the animation industry are:

Creators focussing on animated shorts:
In place of articulating themselves by means of a full-length movie, several Indian content creators are switching to making animated shorts and travelling around the world for numerous prominent film festivals. In 2016, Ishan Shukla’s Schirkoa became the first Indian animated short film that qualified for Oscars. It also premiered at the LA Short Film Festival, bagging the Best Animated Short award.

Focus on original Indian shows:
The emphasis on original Indian shows based on the establishment of a new business model that underpins the importance of characters has emerged. The growth of e-commerce has led to more opportunities for diversification and monetisation through sales of merchandise.

Challenges for the animation industry:

Animation films not doing well at the box office
Despite India being among the most flourishing markets in the world in terms of the number of films produced, animation is yet to make an impact, particularly in the domestic content category. For studios in India, despite having access to technology, manpower and infrastructure, the budgets to make quality animated movies are not available.

No set standard for animation education
Currently, there is no benchmark for animation education and training in India. The country is in a dire need of a guidance centre, either funded by the government or privately-run, to establish benchmarks for animation education.

A major proportion of animation studios in India have been working on the principle of quantity rather than quality. This has led to Indian animation lagging behind more developed markets in terms of sharpening the budding talents.

While outsourcing has been a major driver of the vigorous growth in India’s animation industry in recent years, competition from neighbouring countries with even cheaper wages is intensifying. A blend of both state-led investment and new talent is being tactically nurtured in the animation space in other Asian countries.

With the AVGC industry rising high globally, India is on its way of joining the list of countries that boast a robust animation landscape. Initiatives for the furtherance of the industry in India are being undertaken by the central and a number of state governments.

India’s first training institute devoted to animation, visual effects, gaming and comics is going to be established in Mumbai. In 2017, the government authorised to allot 20 acre of land in Goregaon Film City to set up the National Centre for Excellence for Animation, VFX, Gaming and Comics. Karnataka’s AVGC Policy comprises developing a Centre of Excellence for stimulating AVGC education in the state and establishing Digital Art Centres to carry out digital art and animation curriculum in certain fine art schools across Karnataka. Government of Telangana is also aggressively supporting AVGC sector and is planning to set-up an incubation centre called ‘Innovation in Multimedia, Animation, Gaming and Entertainment’ (IMAGE) in Hyderabad, which would provide an ideal environment for businesses in the animation, visual effects, gaming and comics industry. The Government of Gujarat is pursuing investments to launch an AVGC lab in the state that would provide a number of facets in the Gujarat AVGC sector a technological boost.

Government of India has permitted 100 per cent FDI in the animation industry through automatic route on a condition that it needs to be in agreement with the Reserve Bank of India guidelines.

With the shifting mindset of viewers, animation holds the potential to develop into one of the most desirable avenues for entertainment and storytelling in India. On the other hand, this would require a major impetus from the government in the form of incentives for talent and IP development along with an evolved approaches and attitude on the part of content creators.

 

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INCA Routine Check for colorectal cancer

The French National Institute for Cancer (INCA; l’institut national du cancer) is running a film-noir themed commercial, Un Contrôle de Routine (Routine Check), as part of Mars Bleu, a month focused on colorectal cancer. Although colon cancer is the second most deadly cancer in France with 18,000 deaths a year, it goes largely unacknowledged. With a 1950s detective film style and clunky sound effects, the black and white and studio-shot film presents colorectal cancer as a serial killer hurrying through the night down a deserted road where seemingly nothing is able to stop him. That is, until a simple routine check puts an end to his flight. The Routine Check film encourages men and women over the age of 50 to go for a check-up, as if the cancer is detected, in 9 out of 10 cases it can be cured.

INCA Routine Check

English translation

Because he works in the shadows
Because he knows how to lie low
Because nobody wants to hear about him
Colorectal cancer kills over 18,000 people per year
Whereas with a simple check up
9 out of 10 times, it’s curable.
Colorectal cancer. Detected in time, your life can be saved.
If you are 50 or over, talk to your doctor.

Routine Check Credits

The Routine Control campaign was developed at Havas Paris by creative director Christophe Coffre, copywriter Mathieu Doligé, art director Céline Pottier, designer David Bersanetti, partner Lucie Munsch, board director Marine Biette, consultant Marie Fontan, design editor agency Mathieu Doligé, producer Amandine Winter, account manager Christine Meneux working with INCA communication director Carine Delrieu, adjunct communication director Muriel Papin, and communication project chief Lydia Dauzet.

Filming was shot by director Wilfrid Brimo via Henry de Czar with executive producers Jean-Luc Bergeron and Jean Ozannat, director of photography Daniel Voldheim, and line producer Gaëlle Delaporte.

Visual art and set design was done at Family Production by David Bersanetti.

Post production was done at Digital District by producer Sébastien Gros.

Music and sound design were produced at HRCLS by producer Benoît Dunaigre.