Hasta La Motion!

Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, announced today the launch of CTE’s kids channel ‘Miao Mi’ in Singapore on Mediacorp’s OTT service, Toggle, and Singtel TV’s new OTT service, Cast. Miao Mi, the Mandarin edutainment channel created for preschool kids across Asia, is now available on Toggle’s Prime pack, and will be launched on Cast’s Kids pack starting 1 September. Singapore is the second market for Miao Mi, following its initial launch in Indonesia this January.

“We are elated to introduce Miao Mi to Singapore with the full support from two prevalent OTT services backed by two Singaporean media powerhouses,” said, Celestial Tiger Entertainment, executive vice president, TV Networks, Ofanny Choi. “Given the growing importance of Mandarin, and the desire of most parents to have their kids exposed to multiple languages, we believe Miao Mi offers great value for Singaporean families. Preschool kids, and their parents, can enjoy Miao Mi’s high quality children’s programming on various devices while practicing their Mandarin.”

Peet, The Forest Detective

Targeted at children aged three to six, Miao Mi aims to help kids in Singapore learn Mandarin in a fun and engaging way. The channel is carefully weaved with programs that entertain, educate and empower kids with an Asian perspective. The programming mix includes first and exclusive animated and live-action series, as well as family movies. These programs come from known children’s content providers, primarily from China, Korea and Japan, and are all dubbed in Mandarin. Miao Mi also features its own show, Miao Mi Classroom, which is hosted by the channel mascot and uses animated flash cards and songs to facilitate Mandarin language-learning.

Some of the first and exclusive programs premiering on Miao Mi include: two programs produced by Korea’s pre-eminent educational broadcaster EBS – Peet, The Forest Detective, a series centered around the theme of nature and Math Fun with Ria, an animated series teaching preschoolers mathematical fundamentals; Peek-a-boo, from Japan’s public broadcaster NHK, a live-action series designed to inspire kids’ curiosity through visuals and sounds; and Pleasant Goat Fun Class, an educational series focused on sports and animals featuring well-known animated characters from the Pleasant Goat franchise.

Miao Mi is available as a linear channel and a subscription VOD service through Toggle and Cast.

The post Celestial Tiger Entertainment Launches ‘Miao Mi’ in Singapore appeared first on AnimationXpress.

Bonds in Australia is marking Fathers Day 2016 with an advertising campaign recognising the endurance required of not only post natal mothers, but also post natal dads. A tongue in cheek film features a post natal support group for dads who reflect on the impact birth has had on their dad’s bods. Print ads present the same guys in their undies, reflecting on cravings, getting up for a feed, changed body shape and increased weight. The Bonds Think of Fathers campaign encourages everyone to ‘Think of Fathers’ and buy their dads some comfy undies for Sunday, September 4.

From the Bonds blog: “It’s not just mums who find the suddenness of parenthood a confusing, tiring and emotionally-turbulent time. Going from dude to dad is also a big adjustment – often in the waistband area. Forget what you’ve seen splashed across TMZ or the Daily Mail. Those images of a topless David Beckham jogging post-baby, without an ounce of love handle, isn’t what you see behind the closed doors of the average man’s bathroom. For many dads the reality is they don’t bounce back after childbirth. Why else has the term Dad Bod been invented? That’s why this Father’s Day we’re asking you to really think of fathers.”

Bonds Think of Fathers Credits

The Bonds Think of Fathers campaign was developed at Clemenger BBDO Melbourne by creative chairman James McGrath, chief creative officer Ant Keogh, creative director Ant Phillips, creative director Richard Williams, senior producer Lisa Moro, operations director Sharon Adams, account director Grant Oorloff, working with Bonds head of marketing Emily Small, senior brand manager Mahli Pullen, assistant brand manager Kedda Ghazarian, group managing director Simon Lamplough.

Filming was shot by director Tony Rogers via Guilty with director of photography Marin Johnson, producer Jason Byrne, editor Sam Coates and photographer Chris Budgeon.

Music video by Michael Jackson performing Man In The Mirror. © 1987 MJJ Productions Inc.

A Music Video by GOONO Directed by Tom Noakes In association with UNKO (Belinda Dean) And Scoundrel Films Starring: Ethan Dzang – Student Karina Bracken – Teacher Brock Fitzgerald – Janitor James Brown – Cinematographer Antony Miller – Art Department Naomi Enfield – 1st AD Justin Besser – Steadicam operator Nikki Gooley – Make up Jennifer Collier – Production Assistant