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Under Armour‘s tribute to Michael Phelps has won a Yellow Pencil at the D&AD Awards, for Film Advertising Crafts / Direction for Film Advertising and Use of Music. The Under Armour Phelps film is a last goodbye for an Olympic great — a personal story used to tell a bigger brand message. The film lets us see exactly what Michael Phelps has built his legacy on: a lifetime of going dark and becoming invisible, both literally and metaphorically — a lifetime of training in the relentless pursuit of sporting greatness. The film works towards the brand message “It’s what you do in the dark that puts you in the light.”

Under Armour Phelps Credits

The Under Armour Phelps campaign was developed at Droga5 by chief creative officer Ted Royer, creative chairman David Droga, creative directors Alexander Nowak and Felix Richter, art director Laurie Howell, copywriter Toby Treyer-Evans, design director Cynthia Ratasbouth, group creative director Tim Gordon, producer Adam Perloff, head of broadcast Ben Davies, head of integrated production Sally-Ann Dale, account director Brian D’Entremont, account handler Scott Bubis, account manager Jordan Cappadocia, communications strategists Hillary Heath, Julian Cheevers and Colleen Leddy, project managers Connor Hall and Courtney Kosup, global chief strategy officer Jonny Bauer, strategic planner Chet Gulland, strategists Candice Chen and Harry Roman, head of interactive production Niklas Windstorm, head of art production Cliff Lewis, senior art producer Julia Menassa, senior print producer Alyssa Dolman, retouching studio manager Michelle Leedy, retouchers John Ciambriello and Peter Gibson, designer Jennifer Lally and Tessa Modi.

Filming was shot by director Martin De Thurah via Epoch Films with director of photography Kasper Tuxen, executive producer Melissa Mulligan, and producer Michaela Johnson. Editor was Leo Scott at Stitch Editing and Cartel. Post production was done at Blacksmith. Sound was designed at Q Department, New York.

Audio post production was by Chris Afzal.

Music is “The Last Goodbye”, by The Kills.

Back us on Kickstarter to get Star Wars inspired t-shirts: http://bit.ly/1stMXZY Remix is on Patreon! https://www.patreon.com/kirbyferguson?ty=h Get ‘This is Not a Conspiracy Theory’: http://www.thisisnotaconspiracytheory.com/series The remix method of copying, transforming and combining is definitely used in The Force Awakens, as well as the other works of JJ Abrams. Is remixing a weak point in The Force Awakens? Is the remix method growing stale? Have we reached the limits of remixing? The Art of Star Wars: The Force Awakens: http://amzn.to/1rUENKc Music Featured “Rey’s Theme,” John Williams: http://amzn.to/1rUDXwV “Bunsen Burner,” CUTS: http://amzn.to/22gucpj “They Won’t See Me,” The Field: http://amzn.to/23XB1eT Movies & TV Featured The Force Awakens: http://amzn.to/1TpnV8J Star Wars Episodes IV-VI: http://amzn.to/23XAXvv Star Wars Trilogy Episodes I-III: http://amzn.to/1steyug Web Videos and Articles Features The Force Awakens Trailer (Official) REACTION!!!, Tyrone Magnus https://www.youtube.com/watch?v=NwvGP9EkBzM Star Wars Force Awakens Final Trailer Reaction Megan, SawdustFilms https://www.youtube.com/watch?v=LwHrBVOQ8qU STAR WARS: THE FORCE AWAKENS Official TRAILER REACTION & REVIEW!!!, The Reel Rejects https://www.youtube.com/watch?v=7oZJrKrhJB0 Trailer Reaction: Star Wars: Episode VII – The Force Awakens, Movieclips Trailers https://www.youtube.com/watch?v=LQMo6cVGq9o Star Wars: The Force Awakens Trailer (Official) Reaction!, Superhero News https://www.youtube.com/watch?v=E1QVZr242GA “Star Wars: The Force Awakens” – Trailer Reaction!, Dillon Garland https://www.youtube.com/watch?v=xw8kCD77JzI Star Wars: The Force Awakens Trailer Reaction, ColliderVideos https://www.youtube.com/watch?v=RQsbeMtfWg4 Star Wars: The Force Awakens – Movie Review, Chris Stuckmann https://www.youtube.com/watch?v=zBMW3y86cpo Star Wars: Force Awakens Reaction, boogie2988 https://www.youtube.com/watch?v=7iGMgJ6H8E8 Star Wars: The Force Awakens Review!, Screen Junkies https://www.youtube.com/watch?v=rh_84ExOdhU Star Wars: The Force Awakens gets 4 out of 5 stars, CBC News https://www.youtube.com/watch?v=efkrvCFmZcA Star Wars: The Force Awakens Angry Movie Review, AngryJoeShow https://www.youtube.com/watch?v=hipPC2UfYBY Star Wars: The Force Awakens movie review, Jeremy Jahns https://www.youtube.com/watch?v=UNfqzpCgu9k Star Wars: The Force Awakens — The Verge reaction roundtable, The Verge https://www.youtube.com/watch?v=J2mgeAK6ESk Review: ‘Star Wars: The Force Awakens’ is the Biggest Fan Film Ever Made http://bit.ly/1TI8tQZ Star Wars: The Force Awakens is a prime example of Hollywood’s nostalgia problem http://bit.ly/1ToiOEC “Star Wars” and Decadence http://nyti.ms/1Xmvs9u Star Wars: The Force Awakens: 5 ways the new movie copies the original film http://bit.ly/1TZTn9i “Star Wars: The Force Awakens” is a Remix of “A New Hope”…That is Both a Good and a Bad Thing http://bit.ly/22gw8OO 13 ways Star Wars: The Force Awakens is just a remix of A New Hope http://bit.ly/1rUHBHc ‘Star Wars: The Force Awakens’ succumbs to the worst parts of remix culture http://wapo.st/22gwyVl MORE LINKS TO COME

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Trailer Reaction: Star Wars: Episode VII – The Force Awakens (2015) – Movie3Some HD

Movie3Some hosts Kristian Harloff & Tiffany Smith & guest Dan Perrault react to and review the all new Star Wars: Episode VII – The Force Awakens Trailer.

Tiffany Smith – @TiffanysTweets
Kristian Harloff – @KristianHarloff
Dan Perrault – @DanJPerrault

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After getting our tickets for the opening night screening for The Force Awakens (AWH YEAH!!!) we sat down and watched the brand new trailer for the first time. And of course…myself, along with my friends Jarrod and Chelsea, filmed our reaction. Check out the official trailer over at www.youtube.com/StarWars