Hasta La Motion!

We’ve done this corporate message first shown at Adobe’s Year End Party 2014 in Japan. In this project we create a kind of visualization express “What do we have a passion for”. Client : Adobe Systems Japan Director / Compositor : Tatsuro Ogata (Composition Inc.) 3D Graphics : Tomohisa Kishida / Shota Oga Designer : Marie Ange Boyomo Music Composer : Yumetoki Suzuki Narrative Voice(Original version) : Eiji Takemoto (Aoni Production) and more images on Behance https://www.behance.net/gallery/22571119/Adobe-Our-Passion

This film made by I Am Los Angeles and was originally published by the New York Times Op-Doc Series. During summer breaks, my dad, who worked as a librarian, would bring home Westerns on VHS tape and we’d watch them together. I was fascinated and intrigued by the iconic cowboy characters living out an understated yet dramatic, high-stakes existence against such a spartan, other-worldly backdrop. Sure, much of this was a Hollywood fantasy, but the west truly was once the land of cowboys and indians. And now, in a relatively short period of time, things have changed quickly. Instead of sprawling ranches dotted with quiet loner cowboy types, the landscape is now largely populated by homogeneous residential communities and big box retailers. Perhaps out of a desire for life to seem simpler, and less encumbered by the lifestyle inherent to all our modern conveniences, I went looking for the closest thing I could find to that cowboy from the silver screen. This is how I happened upon Gary Leffew, an old-school yet surprisingly gregarious rodeo cowboy with some profound things to share about his philosophy on life and his sport. After meeting Mr. Leffew, I was haunted by this feeling that he represents an era that is slowly disappearing and becoming part of the region’s history. It was this feeling that urged me to make a character-driven short film that would encapsulate his character, experiences with the sport of rodeo, and general outlook on life. You can see the film here part of the Op-Doc series of the New York Times: http://www.nytimes.com/2015/04/08/opinion/the-bull-rider.html?_r=0

Kimberly-Clark in Brazil is running “Meeting Murilo”, a Mother’s Day advertising campaign presenting a new vision of the maternal bond and the new line of Huggies First 100 Days. The campaign is centered on Tatiana Guerra, a visually-impaired mother who touches her son for the first time, during an ultrasound scan. The baby’s face is reproduced with the help of a 3D printer, allowing the mother to feel and embrace her unborn child. Tatiana at age 17 was diagnosed with optic neuritis, an inflammation of the optic nerve, which caused vision loss. Now 30 years old and five months pregnant with her second child, she’s meeting Murilo. In addition to the film presenting Tatiana’s story, the campaign introduces videos of other visually-impaired mothers who were able to feel and hug their babies. The campaign has four commercials: Meeting Murilo (Mom Tatiana), Meeting Lorena (Mom Márcia), Meeting Wendell (Mom Renata) and Meeting Isabela (Mom Rosângela), and a version with Portuguese audio description for people with visual impairment.

Credits

The Huggies Meeting Murilo campaign was developed at Mood, Sao Paulo, by creative VP Valdir Bianchi, creative directors Bruno Brasileiro, Felipe Munhoz, and Rafael Gonzaga, creative team André Felix, Bruno Brasileiro, Felipe Munhoz, Rafael Gonzaga, and Ricardo “Brad” Correia, head of digital André Felix, graphic production team Julio Coralli and Dayane Souza, art buyers Rita Teofilo and Thiago Campos, project manager Rafael Coelho, digital media team Mariana Costa and Sabrina Titto, planning team Daniel Rios and Rafael Martins, account team Fabio Meneghati and Andrei Sanches working with Huggies marketing team Lizandra Bertoncini, Maria Eugênia Duca, Priya Patel, and Simone Simões.

3D production was done at The Goodfellas, with finishing by Byanca Melo.

Filming was shot by director Jorge Brivilati via La casa de la madre with screenwriter André Castilho. Photography was by Lucas Tintori, Rodrigo Westphal Galego, and Fábio Kenji.

Music is from Lua Nova, composed by Fred Benuce.

PR was handled at Edelman Significa and Giusti Comunicação.

Happy Mother’s Day, supermom! We celebrate YOU today, and all your heroic ways. You truly are a super hero! Director – Michael Cameneti Writers – Chris Lazor & Michael Cameneti Producers – Dawn Cobb & Shawna Whittaker AD – Chris Lazor AC – Michael Tell Gaffers – Jared Reichard & Miles Austin Set Design – Shawna Whittaker, Dawn Cobb, Noah Nickel, Aaron Cole DoP – Michael Cameneti Editor – Michael Cameneti Voice Artist – Dale Reeves http://voice123.com/dalereeves Score – Pinkzebra “Victory Theme” Talent (in order of appearance): Wendy Lazor Dawn Cobb Becki Snyder Emma Snyder Shawndra Bickley Zaaria Bickley Dan Bickley Brenden Albreicht Claytin Sweeney Mary Kay Rinaldi John Rinaldi Stephanie Sours Andrea Sutherland Kim Stanford Trisha Buck Kevin Buck Hailey Buck Caradey Buck Roman Buck www.myfaithfamily.com

Copyright Disclaimer: This sync is meant to spread awareness about an intellectual pursuit in the field of human consciousness. The sync serves as both a means of study, as well as proof of the concept itself. The concept in question is synchronicity (coined by the psychologist Carl Jung) in humanity’s creative works and culture. I do not own the music/movie/video used to create this sync, all credit goes to the respected owner(s). I understand that the sync in question serves as a means of study, teaching, and scholarship, into the concept of synchronicity in humanity’s creative works and culture. The sync is part of my research into the concept, and serves as further proof of the concept. I also feel that as time goes by and awareness grows around the concept, the sync in question as well as the remainder of my research will serve as a means of criticism, comment, and news reporting either through a third party, or myself in relation to a third party, regarding the concept of synchronicity in humanity’s creative works and culture. Because of this I feel the sync should be allowed to be posted on Vimeo pursuant to Section 107 of the Copyright Act of 1976 and be classified under “fair use” status. Under Section 107 of the Copyright Act 1976 allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.