Hasta La Motion!

https://www.sneakerhead.ru

Director – Inna Klen
DOP – Pavel Beklemishev
Editor – Dmitriy Maslikov

Starring – Lilia Skovorodnikova, Balletomania

@balletomania_moscow

DI Telegraph

Camille Sweeney advocates for allowing our curiosity to guide our pursuits in order to achieve happiness and success. She sees living life curiously as an art form. When people cultivate a habit of curiosity, they are able to innovate, make progress in their own lives, and impact society.

Camille Sweeney is an author and journalist who writes about how much people can achieve when they let curiosity be their guide. She is the author of The Art of Doing: How Superachievers Do What They Do and How They Do It So Well, a former staff-editor of The New York Times Magazine, a winner of a New York Times Publisher’s Award, and a MacDowell Arts Colony fellow.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

In this Dezeen movie, designer and researcher Amy Congdon explains how tissue engineering could be used to grow new biological textiles for the fashion industry. Read more: http://www.dezeen.com/2015/03/27/movie-amy-congdon-fashion-biological-atelier-textile-design-tissue-engineering/

Written & Directed by TO GUYS Produced by K48 – TO GUYS Cinematographer: LUCA COSTANTINI Editing & Color: TO GUYS Music & Sound design: MATTEO DE MARINIS Voice off: ROB RICOTTA Synopsis: EMILIANO S. VERGA Set design assistant: GIACOMO PANCALDI Starring: CRISTOPHE BOUQUIN, SHARI MONTAGNANA, FABIO SCHILINGI Special Thanks: ANDREA BUFALO, CLOTILDE DECROCQ, EDOARDO TALONI, ISTITUTO ZACCARIA. Collaboration: H57, CORTOLOGY

Global fitness leader Reebok today announced that it is making a foray into the fragrance market by launching its first ever scent, ‘swět.’ Inspired by the rich scent of perspiration following an intense workout, swět was created in the fitness center at Reebok World Headquarters. swět has been two years in the making and stands alone as a fragrance celebrating the effort that goes into each and every workout. With swět, the greatest scent in the world no longer has to be temporary.

To capture the distinctive blend of human sweat, Reebok invited a top scent creator to gather actual drops of perspiration from fitness enthusiasts throughout the company. While they worked out, the fragrance team tirelessly collected a broad range of sweats from the Reebok team members. These carefully collated samples were then transported to a fragrance distillery where, using the human sweat as a base, swět was slowly formulated. The team went through hundreds of iterations of the fragrance and, over the course of a two-year development process, the testers were eventually satisfied that the final blend perfectly evoked the true scent of sweat.

Reebok President, Matt O’Toole, commented: “There are countless other fragrances out there, from celebrity scents to designer colognes, but none that captures the unadulterated aroma of fitness. Our first fragrance is something real that you can wear every day. It has a powerful profile, bursting with top notes of salt and underscored by a rich vinegary base. Why smell like woodlands, meadows and lilies when you can smell of human?”

Made for athletes by athletes, the product launches today accompanied by a provocative black-and-white film. The 15-second teaser video shows athletes basking in their own sweat before it reveals Reebok’s intoxicating new fragrance. The launch is supported with a 360˚ cross-channel marketing campaign across TV, print and broadcast.

Credits

The April 1 Reebok Swet campaign was developed at M&C Saatchi.