Bud Light’s Super Bowl advertising in 2015 includes “Real Life PacMan”, a commercial promoting the “Up For Whatever” theme. An everyday Bud Light fan, agreeing to be “Up for Whatever”, find himself as a contestant in a huge PacMan arena. His challenge is to run through the 1980s style maze before being attacked by Blinky, Pinky, Inky and Clyde. Music for the life size PacMan game is provided by DJs Michael Mayeda, theBENJAMINrice and DJWS with beatboxer krNfx.
“We believe that our new Super Bowl commercial and the Bud Light House of Whatever will make Bud Light the most talked about experience at the Super Bowl,” said Alexander Lambrecht, vice president, Bud Light. “Bud Light will continue to create unexpected experiences for ‘The Perfect Beer’ campaign in 2015 and win with millennials through unforgettable, authentic experiences.”
Credits
The Bud Light Real Life PacMan ad was developed at Energy BBDO by chief creative officer Mark Taylor, executive creative director Sam Bergen, copywriter Miller Jones, art director Aaron Pendleton, executive producer Rob Tripas, head of TV production Rowley Samuel, managing director Jeff Adkins, planning directors Sean Girardin, Shannon Smiley, group account director Kevin Bogusz, account manager Emily Schowengerdt, account executive Zane Chao and account director Sean Brewster.
Filming was shot by director Fredrik Bond via MJZ with executive producer Kate Leahy, production manager Beth Schiffman, and assistant producer Will Vudmaska.
Editor was Jay Nelson at Cut + Run with producer Remy Foxx.
Post production was done at Method Studios by producer Lauren Roth. Colourist was Stefan Sonnenfeld at Company 3.
Audio post production was done at Another Country. Music was licensed at Comma by supervisor Daniel Kuypers.
