In May 2012, an Airbnb guest, Cathrine, told us a powerful story of a trip she took to Berlin with her father, Jörg, a Berlin Wall guard at the height of the Cold War. She wanted to show him the vibrant city Berlin had become, but it was the man they met at their Airbnb apartment that changed everything for Jörg. Discover more at http://BelongAnywhere.com/Berlin
The Audi A3 Sportback Commercial:
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Some initial walk cycles and test animations to figure out how we want the show’s movement to feel. www.facebook.com/supersciencefriends
Here’s the latest update of weird, random, scientists-fighting-space-zombies style action.
Producer – Ross Marcel Joseph Director – Tom Long The truly inspiring story of Talan Skeels Piggins. A testament to the inner courage and strength of the human soul.
John Lewis the British shopping chain is running “Monty’s Christmas”, an integrated advertising campaign featuring a boy and his pet Adelie penguin. The TV advert shows Sam and his penguin friend Monty doing everything together, from hide and seek to football. However as the winter months draw in, Sam begins to notice that Monty is sad and realises that he is longing for a companion. Knowing his friend so well, on Christmas Day Sam gives Monty the gift he has been dreaming of – a new penguin friend called Mabel. “Give someone the Christmas they’ve been dreaming of”. Fans can check out the campaign online at johnlewis.com, and follow Monty and Mabel on Twitter @Montythepenguin and @Mabelthepenguin.
The advert launched on the retailer’s social media channels on Thursday 6th November and then featured on TV for the first time on Friday 7th November during the first advert break in Gogglebox on Channel 4. This followed a teaser campaign using #MontyThePenguin, on digital outdoor advertising sites and on Channel 4, where the broadcaster’s dents have been transformed to feature Monty.
Craig Inglis, Marketing Director at John Lewis, said: “At John Lewis, this time of year is all about helping our customers create their dream Christmas. We hope this uplifting tale of Sam’s love for his friend Monty will remind people of the magic of Christmas through a child’s eyes and inspire them to think how they can make the festive season extra special for their friends and loved ones.”
This message will be amplified beyond the TV campaign through an in-store space called Monty’s Den. In partnership with Samsung, Monty’s Den uses a series of technology-firsts to harness the power of children’s imagination. This includes ‘Monty’s Magical Toy Machine’ which enables children to bring their favourite toys to life through innovative Microsoft technology and ‘Monty’s Goggles’, which use Google Cardboard to allow children to enter a 360o virtual world and interact with Sam and Monty. During the campaign, children will also be able to create their very own Monty Christmas card on the Samsung Galaxy Tab S.
Monty’s Christmas has been launched as a 360° Virtual Reality adventure developed by Stinkdigital. The Smartphone is transformed using Google Cardboard into a Virtual Reality headset transporting users into a magical world where they’re invited to join Monty and Sam on an animated Christmas adventure. Following the real-time narrative of Monty and Sam’s story, users are placed at the centre of the story and are invited to explore each scene from the book in 360 degrees. Lingering on characters and objects makes them come to life; twinkling stars in the sky as you look up, Monty and Sam playing hide and seek, dodging snowballs, and hunting for a near-by meowing cat. The 2D illustrations from the story book were mapped into highly crafted 3D environments. Final scenes were rendered out stereoscopically enabling the 360 experience to work on users smartphones and Google Cardboard. Stinkdigital built the application using a combination Unity, WebGL and CSS to ensure that the experience could be enjoyed across a wide range of devices. Intricate sound design adds the finishing touch. During the festive season, the experience will appear in 42 John Lewis flagship stores. For those without a Google Cardboard a simplified version was released online.
Monty is also being merchandised with a children’s book called Monty’s Christmas coming out, and an audio app version narrated by Dermot O’Leary launching on iTunes on Thursday.
The John Lewis Monty’s Christmas campaign was developed at adam&eveDDB, London, by executive creative directors Ben Priest, Emer Stamp, Ben Tollett, art directors Richard Brim and Andy Kelly, copywriter Daniel Fisher, agency producer Matt Craigie, planner David Golding, managing director Tammy Einav, producer Cave Ellson, digital producers Joseph Walker, Olivier Guitton, Agne Acute, and account director Caroline Grayson.
Filming was shot by director Dougal Wilson via Blink Productions with executive producer James Studholme, producer Ewen Brown, production manager Ellie Britton, production assistant Jim Cole, and director of photography Joost Van Gelder.
Editor was Joe Guest at Final Cut.
Visual effects and grading were produced at MPC, London, by VFX supervisor/CG lead Diarmid Harrison Murray, VFX supervisor 2D lead Tom Harding, 2D creative director/shoot supervisor Bill McNamara, lead animator Tim Van Hussen, VFX executive producer Julie Evans, VFX producer Sarah Walsh, line producer Sandra Eklund, VFX team Amir Bazazi, Fabio Bonvicini, Georgios Kyparissous, Mikkel H.Okholm, Rune Mansson, Tom OFlaherty, David Filipe, Toya Drechsler, Fabrizio Ghiso, Tanos Topouzis, Kasper Larsson, Vamsi Krishna Reddy, Sravan Kumar, S. Sundaramoorthy & Swarup Kumar Panigrahi, colourist Jean-Clément Soret, telecine producer Ellora Chowdhury.
Sound was designed by Anthony Moore and Neil Johnson at Factory. Music is ‘Real Love’, written by John Lennon and performed by Tom Odell, supervised by Leland Music. The track is available to download.
The Monty’s Christmas app was developed at StinkDigital, London and Supergoober.
Immaculate art direction from Lucas Zanotto humanizes health care insurance in these two spots for Health Source RI. Making of
Procter & Gamble in China has connected the Rejoice hair care brand with a campaign to reignite love in couples heading towards divorce. Social and economic growth in China has been associated with an alarming divorce rate. “I believe in love again” is an adaptation of a Chinese story circulated on the internet, in which a man’s request for a divorce is given on the condition that he carry his wife out of the bedroom to the front door every day over one month. This short film has the man agreeing to meet his wife each day to hold her. the video guides viewers through milestones of a young couple’s relationship and impending divorce. With over 40 million views in just four weeks, the video ends the “Smooth Heart Touching Moments” digital campaign on a high note.
Terence Lam, P&G Greater China Haircare Marketing General Manager said of the work: “We believe that no matter how complicated relationships can be, there’s always a way to smooth things up. As a brand devoted to smoothness and love, this is a position worth taking, having a strong point of view on this cultural phenomenon.”
Marked with the hashtag #ibelieveinloveagain, the greater campaign invited people to share and geo-tag special moments in their relationships to celebrate love. Trivia, info graphics and a key influencer strategy also kept conversation going. The campaign attracted 8.5 million participants with two million moments of love shared and 17 million online interactions to-date.
Lisa Ip, Regional Brand Director for Rejoice Greater China at Leo Burnett Hong Kong said, “This is a big step forward for us in our pursuit to become a truly iconic brand, loved by people.”
Opening scene: The husband hands the wife the divorce papers that already has his signature. With tears streaming down her face, the wife says she will agree to sign the papers with one condition. For the remaining days of the month, she requests a hug a day from her husband. The husband reluctantly agrees and carries his things out of the apartment.
Wife: Do you still remember that this is the place where you proposed to me? You went on one knee and gave me this (ring). You said you want to be with me forever. Hug me.
Husband: I am sorry.
Wife: This is where you said you love me.
Husband: Sorry, sorry I am late! Eh, we have been here before right?
Wife: Do you really remember? This is where you first kissed me.
Wife: I have signed the papers.
Husband: Can I hug you tomorrow?
Love, that you can’t bear to let go of. Last year, there were over 300,000 divorce cases. More than 10,000 pairs decided to reconcile at the end: #Ibelieveinloveagain.
The Rejoice I Believe in Love Again campaign was developed at Leo Burnett Hong Kong by executive creative directors Connie Lo and Brian Ma, creative director Julian Hernandez, interactive associate creative director Jason Luo, associate creative director Kim Wong, senior copywriter Kunal Kshirsagar, art directors Alex Li and Francesca Wong, assistant art director Shekee Shek, copywriter Natalia Zhu, regional brand director Lisa Ip, brand director Roxanne Phaisalakani, brand executive Amy Ng, global planning director Farheen Romani.
Filming was shot by director David Tsui via Moviola.
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