A co-production Andres Rossi Studio & Kasana https://vimeo.com/andresrossi Directed by Andres Rossi & Roberto Connolly Art direction and design: Andres Rossi Animation and compositing: Roberto Connolly Music and sound design: Lucas Totino Tedesco | www.hula-music.com “Life Cycles” www.andresr.com.ar | www.kasana.tv All rights reserved 2014
After Hurricane Katrina destroyed everything their family had worked to build since 1940, Young’s Dry Cleaning teamed with CPR + Partners to completely redevelop the brand and design a cost-conscious set of tactics to incrementally increase their free pick-up and delivery business. In the three short years since launching the brand, Young’s free pick-up and delivery business has increased by an astounding 243%, in-store sales increased 11%, and overall sales are up 25%—all at a time when dry cleaning is losing customers nationally. After a thorough planning process, the CPR design team developed a completely new brand identity forged around the idea that the brand had remained unchanged since 1940. Of course, the new Young’s brand was actually conceived and established in 2011. The tagline, Keep Your Clothes Looking Young’s!, was written in the same vein, to create a sense that Young’s had always been an established advertiser and member of the New Orleans community.
The branding campaign was expanded further to include a new branded website with enhanced functionality, print advertising campaign, store signage, company vehicle designs, social media campaign, and direct mail campaign among other web search and public relations tactics. The branding campaign was later recognized nationally by earning CPR + Partners a 2012 Silver ADDY award for mixed-media campaign in a nationwide competition of U.S. advertising agencies.
2014 marketing efforts are set to extend the branding campaign with additional print ads and direct mail. Each will continue to support Young’s professional dry cleaning services as well as introduce Young’s Express, an advanced locker delivery system that enables customers to use their smartphones to quickly and conveniently place and pick-up their orders at any metro location whenever it’s convenient for them. Young’s Express promises to be an entirely new, more convenient way to receive Young’s exceptional dry cleaning services.
The Youngs Branding project was developed at CPR and Partners, New Orleans, by creative director/copywriter Justin Bonura, creative director/designer David Caruso, creative director/designer Rocky Russo, photographer Michael Terranova.
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Voiceover Narration by Jon: http://youtube.com/jon3pnt0
Title design by Robert Holtby
Series Created by Andy Signore http://twitter.com/andysignore & Brett Weiner
Written by Spencer Gilbert, Dan Murrell, Ian Weinreich, Matthew Brian Cohen, and Andy Signore
Edited by Dan Murrell & Jason Inman
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For us, designing the Timbuk2 x Blue Bottle Travel Kit meant considering a wide range of coffee obsessives: the urban traveler, weary of stale hotel selections. The weekend adventurer, gearing up for a surf session or camping trip. The road tripper, now liberated from the scorched (and sometimes blueberry-flavored) disappointments of gas station urns. Starting now, the proper tools are collected and within reach. It’s time to Brew Where You Are.
“It’s ok to hold on tight…and to let go.” Sarah, played by Dree Hemingway, reads a letter from her deceased mother as she rides through the sweeping mountains of Jackson Hole, Wyoming. It’s a personal journey, but one she doesn’t have to make alone. With her love, played by Joel Danielsson, alongside her, she retraces her mother’s steps by following the words scribbled on the page of an old weathered journal. The letters weave a story that will ultimately connect the mother and daughter across time, will bring Sarah closer to herself, and ultimately lead her into the future that lies ahead. Shop the collection: http://www.freepeople.com/october-14-catalog/ Credits Creative Direction: Free People Actors: Dree Hemingway, Angela Lindvall, Joel Danielsson Film Director: CMCM and Duncan Winecoff @ All:Expanded Director of Photography: Stuart Winecoff @ All:Expanded Written By: CMCM and Free People Editor: Ryan McKenna @ The Mill Producer: Carl Walters @ The Mill Color: Michael Rossiter @ The Mill Special Thanks: Dornan’s, Moose WY
A vignette about a large format photographer. Photographer: Joseph Allen Freeman www.joefreemanjunior.com Producer/Co-Director: Nick Bolton Cinematographer/Co-Director: Taylor Hawkins This video was graded with FilmConvert. If you’d like a contact print from the negative featured in this film, Joe has made them available on his Etsy site: https://www.etsy.com/listing/207304694/cave-eastern-washington-2014
IMDB: http://www.imdb.com/title/tt3806962/?ref_=nm_flmg_act_3 behind the scenes: https://vimeo.com/107085078 writer-director – justin robinson director of photography – brent christy bobby – mark ashworth sherry – rachel hendrix rodrigo – cranston johnson troy – isaiah stratton mr. leo – jay c russell first ac – scott jones sound mixer – david sniadecki boom op – tyler wade hair/makeup/wardrobe – latia curtis editor – justin robinson composer – jake sidwell colorist – john carrington re-recording mixer – christian sawyer property master – clayton tilley key set production assistant – andrew bradford production assistant – gunner willis production assistant – wesley wooten production assistant – chris burch production assistant – ryan hendrick production assistant – ben maciejack set photographer – shawn stom BTS – david gaskin catering – maria conner shot on RED EPIC with rokinon 35mm 1.5 & canon L series 85mm 1.2 audio gear: scheops CMIT 5U & sound device/recorder 722
My graduation project at the University of the Arts Bremen in 2014. A short animated film about the weather – inspired and informed by chaos theory and Lorenz attractors, romantic landscape paintings and the minimalist polygonal look of early computer simulations. Music: Origamibiro – Flicker (http://www.origamibiro.com) Watching in fullscreen is recommended!
Dir / Editor: Samuel Kristofski @kristofski DP: Kieran Fowler Art Dir: Brant Fraser @brantos Producer: Dan Higgins SFX: Mike Robinson Gaff / Grip: Pablo Stevens & Pez Zee Wardrobe: Brant Fraser & Kylie Cook Featuring: Stephen Engstrom @chipnsalt Shannon Fowler @tomlarkmusic Rosie Herdman @rosie.herman Sarah Fabrin Georgie Wright Abdul Adegbite Harrison Burt @burts_business Johnny Egdell Rikihana Douglas @rikihanana Daniel Fowler Brant Fraser Elliot Collins Paul Litterick Cam Neate @camneate Guy Cowan Mark Perkins Jonathan Perkins @tomlarkmusic https://soundcloud.com/tomlark
BTS broll shot by David Gaskin. Justin Robinson interview shot by Andrew Bradford.
This is site is run by Sascha Endlicher, M.A. during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
