Hasta La Motion!

3D kings Nathan Love take a fifty-year old Toucan Sam and make him look like a spry young ‘un in their 3D reboot of the Froot Loops brand. The texture and rendering have a fantastic hand-made feel – the deep felty blues in the nephews coats and, wow, that king crab!

Credits
Client: Kellogg North America Company
Spot Title: Carl the King Crab
Airdate: April 29, 2013

Agency: Leo Burnett USA
Creative Director: Craig Barnard
Copywriter: Michael Franklin
Art Director: Brad Mamo
Producer: Andrea Friedrich

Production Company: Nathan Love
Executive Producer: James Braddock
Head of Production: Derrick Huang
Associate Producer: Dennis Samatulski
Creative Directors: Joe Burrascano and Anca Risca
Director: Joe Burrascano
Character and Environment Design: Sigmund Lambrento
Additional Design: Jim McKenzie
Storyboards: Matt Haber
Animatic: Jim McKenzie
Character Modeling: Pedro Conti, James Chan
Character Texturing: Pedro Conti, Christina Ku
Rigging Lead: Lukas Wadya
Additional Rigging: Tyler Hurd
Lead Technical Director: Ylli Orana
Animation Supervisor: Tyler Hurd
Animation Leads: Tony Travieso and Doug Litos
Animator: MinSeok Jeon
Environment Modeling, Texturing and Layout: Paul Liaw, James Chan, Ylli Orana, Triston Huang
Props Modeling and Texturing: Danielle Charles, Eric Xu, Triston Huang
Lighting and Rendering Lead: Natasha Saenko
Lighting and Rendering: Ylli Orana, Eric Xu, Triston Huang
Compositing Lead: Herculano Fernandes
Matte Painting: Jim McKenzie, Sigmund Lambrento
2D FX: Kristjan Zaklynsky

Posted on Motionographer

L.A based Wolf & Crow crushed it for SkullCandy in this spot featuring Kevin Durant. Several more great updates on the Wolf & Crow site as well.

Lucas Camargo is a Brazilian Art Director, Designer and Illustrator currently working for Ogilvy NY, has recently updated his personal project Untitled Army with great new illustration work.

The Rube Goldberg machine is a reoccurring gimmick in advertising, but before anyone complains about having “seen it before”, take a look at 1st Ave Machine‘s approach for Panera. The circular loop marries conceptually with the daily bakery cycle. There’s beautiful design and craftsmanship throughout the varied kinetic elements. The camera cuts close on details and back wide again rather than restricting itself to the typical “all-in-one-take” approach. They make a very complicated process look effortless.

Credits
Client: Panera Bread Company
Agency: Cramer-Krasselt, Chicago
CCO: Marshall Ross
ECD: Derek Green
ACD/CW: Bill Dow
AD: Brandon Knowlden (Anthem, B&B, ABF, Place), Brandon Ireland (Anthem)
Agency Producer: Katie Green Juras
Group Account Director: Hilary Burns
Account Supervisor: Tiffany Alexander
Co-Director of Brand Planning: Joan Colletta-Sapp
Planning Director: Kay Bradley
Campaign Managers: Ericka Svenonius, Bill Lampert

Production Company: 1st Ave Machine
Directors: Antonio Balseiro and Bob Partington
Creative Director: Aaron Duffy
EP: Sam Penfield
Line Producer: Melinda Nugent
DP: William Rexer
Conceptual Artist: Carlos Ancalmo
Fabrication: Tom Talmon Studios

Editorial Company & VFX: 1st Ave Machine
Editor: Nate Buchik
Producer: Topper Anton
Lead Compositor: Ariel Altman
Compositors: Beryl Chen, Maxim Kornev
Colorist: Tim Masick, Company 3

Music: Nylon
Sound Design: Dave Robertson
Executive Producer: Mark Beckhaus

Sound Mix: Nylon
Sound Engineer: Dave Robertson
Producer: Joey Reyes

Posted on Motionographer

Melbourne-based The Fox And King (aka Glenn Thomas) created these short scenes for the 11Eleven Project. Like some of the projects cited in our recent How To Make Sure You Can Show Work In Your Portfolio feature, the film’s creative eventually went in a different direction. Though they weren’t used in the final documentary, Glenn does have some lovely portfolio pieces to show off his illustration and animation skills.

The concept behind the videos was to show the time 11:11, at different places in the world. Night time in NYC. Sunrise in Africa. Coffee & Toast in Melbourne. Catching the subway in Tokyo. The last one, titled Home, was meant to be a nostalgic piece, to evoke that feeling of wonder we all use to have as children, before life started and got in the way.

Posted on Motionographer