Hasta La Motion!

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Elaborate, ambitious, dramatic and passionate are some of the words I find myself using when describing something that really impresses me.

Directed by Adam Berg, this beautiful commercial for Dulux ticks all those boxes.

Now, every week we will post the interesting portfolio on the basis of artwork and how much properly utilized the folio featuresdiv class=”feedflare”
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Over the past decade the Big Brother format has swept the world, and along with it broadcast thousands of hours of people sleeping. It’s had an enormous cultural impact, made this guy incredibly wealthy and at least a couple people mildly famous.

But the format has been losing steam for a while now, the Australian version wrapped up in 2008, and now in 2010 the British version is also saying goodbye.

The final season is embracing its impending death, with a strange circus themed title sequence, and a rather witty promo featuring former housemates attending the shows funeral. It’s nice that the show is acknowledging its departure from British television screens with as much dignity a show like this can muster.

– Big thanks to Craig for the videos.

And yet another spot for Amnesty from a powerhouse French directing-collective brings us “Russian Dolls” from BIF, produced by Rods.

Despite the lack of CG on this one, the narrative techniques share major similarities in their refined simplicity and symbolism to Pleix’s Death Penalty piece. Its audio also turns a table-top into a landscape for drama.

Although this spot is coming via La Chose rather than TBWA, in the case of Pleix’s piece, Amnesty has always found ways to address large issues in visually universal terms while still delivering the same impact as being completely literal.

Agency : La Chose, Paris
Creative Director : Pascal Grégoire
Creative Team : Axel Didon, Kevin Colinet, Benjamin Parent

Production Company : Rods Films
Director: BIF
Executive Producer : Alexandre Richardot
Line Producer : Julie Piganiol
Production Manager : Emeline Courtecuisse
1rst AD : Severine Bouvier
Production Assistant : Thibaud Noyer
DOP : Nicolas Loir
Camera Assistant : Vincent Toubel
Electrics : Olivier Benoist, Romain Droy
Grips : Stephane Germain, Gael Leroux
Painter : Virginie Louis
SFX : JC Spadaccini

Post Production : BIF

Sound : Kouz Production

Posted on Motionographer

“Death Penalty” is latest from Pleix, produced by Warm and Fuzzy, for Amnesty International.

Drawing inspiration from the Amnesty logo, a lit candle, Pleix (collaborating with Parisian VFX-house, Digital District) crafts a simple, elegant and haunting piece.

Surprisingly, this spot was done in CG with some minimal shot elements. The statues were all sculpted in CG and then deformed.

“Creating the texture of wax was relatively easy to render compared to simulating realistic deformations of wax,” says Pleix. “CG software is great when you are making quick water splashes, but they were unusable to melt things very slowly. So we had to find many tricks to make it work, especially with the melting being the highlight of this project. We also did a number of facial scans which enabled us to create extra details on the faces. It was a challenge to the very end. ”

Agency: TBWA Paris
Advertiser: Amnesty International France
Product: Death Penalty

Executive Creative Directors: Eric Holden, Rémi Noël
Copy Writer: Benoît Leroux
Art Director: Philippe Taroux
Agency Producer: Maxime Boiron
Account Supervisor: Anne Vincent
Account Manager: Anne-Laure Brunner

Director: Pleix
Production Company: Warm & Fuzzy
Executive Producers: Edward Grann, Jean Ozannat
Editor: Pleix

Post Production: Digital District
Executive Producer: David Danesi
VFX Supervisor: Alexis Vieil
3D Lead/FX: Thomas Marqué
FX: Marc-Thomas Cavé , Florian Rihn, David Roubah
Rendering: Nicolas Belin
Composting: Philippe Aubry, Dan Elhadad, Jimmy Cavé, Guillaume Nadaud, Guillaume Martin

Music: Artist/Song Title: Carly Comando – Everyday

Posted on Motionographer