Hasta La Motion!

Toronto, Canada – April 8, 2010 – Southpaw Technology, a leading developer of production digital asset management (DAM) technology for digital entertainment and enterprise companies, announced today that it has rolled out its flexible DAM solution, TACTIC, to digital intermediary Legend 3D, to speed its 2D to 3D conversion workflow. Digital media systems integrator, Integrated Media Technologies Inc., assisted Southpaw with the studio-wide roll out.

Legend 3D is the creator of a patented 2D to 3D conversion technology that seamlessly enhances filmmakers’ storytelling through pixel perfect™ 3D. Merging his expertise in graphic arts and neuroscience, Legend 3D’s founder, Dr. Barry Sandrew, developed the process that integrates sophisticated technology with skilled artistry, offering filmmakers incredible flexibility and customizable conversion of film, television, advertising, online and mobile content from 2D to 3D. The company is now deploying TACTIC across its San Diego studio to manage all of the digital assets in its conversion projects.

Designed by veterans of film, visual effects and video game productions, TACTIC gives studios an open, flexible solution that speeds the creation of digital assets across highly complex digital productions. Combining asset management, workflow management, project management and communication tools with a dynamic Web-based interface, cross-platform support and robust API, Southpaw enables vast teams of artists and animators to work with terabytes of digital assets the way they want to, rather than forcing them into a specific workflow. This significantly
speeds and secures the creation process, while minimizing the costs of training large teams on completely new and closed systems.

“We were originally using an inflexible system that was forcing us to work within the confines of its complicated interface and toolset,” said Barry Sandrew, founder, president and COO of Legend 3D. “We understood pretty quickly that our team was accustomed to working a specific way, and what we really needed was a smarter, more flexible solution to keep our assets secure and our teams productive. TACTIC gave us an easy-to-install, easy-to-use system that we could quickly customize to our specific workflow.”

“Having worked with some of the largest studios around, we’ve learned that no two productions are alike,” said Gary Mundell, CEO of Southpaw Technology. “We designed TACTIC from the ground up to speed the production process by adapting to any workflow. We look forward to working closely with our integrator IMT and the talented team at Legend 3D to further refine our solution to their individual needs.”

###

Attached Thumbnails