Hasta La Motion!

The long awaited sequel to Marvel’s "Iron Man" movie is finally here. Expected to be this summer’s blockbuster mega-hit, Iron Man 2 has been forecasted to have the biggest opening weekend of any film.

Continuing its collaboration with Marvel, Perception designed and developed key scenes throughout the entire film. The team first began by crafting a fully animated sequence that was used in the shooting of the Stark Expo sequence and was projected across a 70 foot screen behind Robert Downey Jr. Once the filming ended and the post-production phase began, Perception designed, animated, tracked and composited over 125 shots including… (details to be released after the release of the film on May 7th).

Using a combination of the Adobe Creative Suite of products and Maxon’s Cinema 4D for 3D animation, Perception put out full 2k renders for what would ultimately be a film output for IMAX presentations and normal theatrical release. All working on the Macintosh platform, Perception’s team of designers, compositors, animators and rotoscope artists worked tirelessly to deliver the entire package.

Perception and Marvel’s past collaborations included designing title sequences for 3 DVD features: Hulk Vs, Planet Hulk and their upcoming Thor-Tales of Asgard. "All of us at Perception are huge Marvel fans and collaborating on a project of this scale has been a goal since the company’s inception 9 years ago," says company co-founder and Executive Creative, Jeremy Lasky. "Having the opportunity to join forces with the Marvel team and Jon Favreau on a project of this scope was a dream come true." Danny Gonzalez, Co-founder and Executive Creative adds, "Working with the experienced and talented team at Marvel is a moment of Perception’s life that I will never forget. I look forward to collaborating with them on future projects."

Check out the film when it is released on Friday, May 7th, 2010 to see Perception’s work. The work is also featured in the not yet released "The Art of Iron Man 2" (available June 1st) and at www.perceptionnyc.com.

PR Contact, Cary Flaum at Perception

About PERCEPTION
Perception was founded in late 2001 by former R/GA creatives Jeremy Lasky and Daniel Gonzalez. With a notable heritage of design and visual effects for film and commercials, the company began with the philosophy that high-end graphics could now be accomplished on the desktop. Nearly a decade later, Perception has grown into an award winning, multi-disciplinary collective specializing in design, visual effects, and branding.

At its core is a cutting edge design lab that’s focused on crafting extraordinary creative solutions for their clients and creative partners. From the biggest IMAX screens to the smallest mobile devices, Perception consistently innovates across all media platforms. Client collaborations have flourished into a prodigious collection of international brands, major networks and top film studios across the planet.

Perception has provided groundbreaking solutions for clients such as Deutsch, NBC, Marvel Entertainment, Ammirati, FX Network, Digitas, Cramer-Krasselt, Wieden & Kennedy, Speed Channel, Merkley and Partners, The Vidal Partnership, CourtTV, MMB, Discovery Channel, SS+K, Brandbuzz, Sony, R/GA, MTV, AFG, Grey Worldwide, BBDO, IFC, Sundance Channel, ABC, Bravo, Miramax, WE Channel, AMC, the entire ESPN family, TruTV, Ogilvy and Mather, Playboy Entertainment, SNY, SpikeDDB, Time Warner, Showtime, Spike TV, Concept Farm and HBO/Cinemax.

Constantly evolving and ever building, the momentum has never stopped.

Dare to see different. Perception.

PERCEPTION 12 West 31st Street New York NY 10001 O (212) 563-3388 F (212) 563-3571