Out with the Sci, in with the Fy.

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While opinion remains mixed, I’m still a huge fan of the SciFi to SyFy rebrand, and think its one of the more clever name changes we’ve seen recently.

To mark the dumping of the old brand, Syfy have produced a series of idents wiping the old logo away to make room for the new. BBC Three did a very cute and similar thing when they relaunched last year.

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