First look at the new ABC1 idents and branding.

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> iPod Compatible
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> Watch in Flash
(1.9mb)

> Quicktime H.264
(4mb)
> iPod Compatible
(2mb)
> Watch in Flash
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> Quicktime H.264
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> iPod Compatible
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> Watch in Flash
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Update: More about the who, what, why of the rebrand here.

Australia’s national broadcaster has relaunched the branding of its flagship ABC1 with a focus on elevating the entertainment value of the channel.

ABC1 has had a number of looks since this site first started some six years ago. Starting with the Everyone’s ABC look, followed by There’s More To.. in 2005 and It Begins with 1 in 2008, and now this…

Keep reading for more videos from the new look.

> Quicktime H.264
(2mb)
> iPod Compatible
(1mb)
> Watch in Flash
(1mb)

> Quicktime H.264
(2mb)
> iPod Compatible
(1mb)
> Watch in Flash
(1mb)

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