Apr 27

Sehsucht: Lamborghini Pacemaker

Posted in: "cg car", black and white, debris, General, lamborghini, photorealistic 3D

Sehsucht’s latest production is this dark and elegant short film for Lamborghini’s super sports car, Gallardo Superleggera. Lamborghini Pacemaker is an epic journey that follows the transformation of carbon fiber to birth a superior sports car.

Never has the power of carbon fiber been portrayed in such CG excellence, including photo-realistic terrain and debris. These elements, fused with its high-contrast, hyper-realistic lighting, awesome camera work and perfectly-paced animation make this piece as intriguing and solid as any of Sehsucht’s work.

Please check out the Directors Cut and Making of Lamborghini Pacemaker.


Client: Lamborghini, Sant´Agata Bolognese, Italy
Director Brand & Design: Manfred Fitzgerald

Agency: Philipp & Keuntje, Hamburg, Germany
Creative Direction: Diether Kerner, Jo Marie Farwick
Art Direction: Alexander Norvilas
Copy: Dennis Krumbe
AP: Diana Scarfó, Alex Schulte
Consultant: Steffen Schwab

Production: Sehsucht Hamburg, Germany
Directors: Hans Schultheiss, Ole Peters
DOP: Bernd Wondolek, Ole Peters
Concept Design: Axel Brötje, Peter Balicki, Silke Sieler, Mate Steinforth, Lasse Clausen, Helge Kiehl
3D Artists: Timo von Wittken, Maurice Panisch, Peter Balicki, Hannes Geiger, Felix Geremus, Matthias Thomann, Joern Engelke
2D Artists/Compositing: Christian Heyde, Thomas Schindler, Tom Abel, Jan Toensmann, Sebastian Spitze, Moritz Glaesle, Michael Welz, Max Dennison (Matte Painting)
Editor: Ole Bergmann
Producer: Jan Tiller, Jens Monske
Music: DamienDamien

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Mar 03

Aladino Debert: Beauty in Engineering

Posted in: "Aladino Debert", "cg car", General, radium

Individuals and companies often create spec spots to showcase their talents and capabilities. Though without the support of a paying client (and a media buy) these works often fall flat and rocket straight into obscurity despite their inspiration and effort. Not so with this exceptional spec spot for Audi from director Aladino Debert and Radium.

“I wanted to treat it as photographically as possible,” says Debert, “and to design the lighting and choreography to mimic what we could have done in live action if resources had been available. If the reaction is ‘what a cool CG spot’ I would feel that we failed.”

Then I’ll say it: this is so not just a cool CG spot. And one I’d like to see more of. On air.

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