See the big picture.. on Prime.

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As a follow up to last years toy figurines inspired spot, this year the same team have produced this deconstruction of Belgium broadcaster Prime’s upcoming programming line up.

The childish games of adult drama.

> Quicktime H.264
(6mb)
> iPod Compatible
(4.5mb)
> Watch in Flash
(4mb)

Inbetween Magic have created this excellent promo for Belgium based channel Prime. Set to the sounds of American folk music, this dramatic spot uses the innocence of toy figurines to distill the drama of the networks programming slate.

A great idea well executed, and with a heap of spin-off potential.

– Thanks for the tip Marc.