Buck: Designed by Apple

apple
Elegant typography and buttery smooth animation from Buck make this spot for Apple a memorable, classy experience.

Posted on Motionographer

The next big thing in promos? Parodying Apple.

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British channel E4 have looked to Apple and its soon to be released iPad for inspiration and parody in this new promo.

Mocking Apple’s product videos this new spot jumps on board the iPad hype machine with their very own, if not slightly bulkier alternative, the ePad.