Hasta La Motion!

It’s not too often that you come across a designer who has such a meticulous eye for the details.
The incredibly talented Jake Sargeant demonstrates just that and more with his updated online presence.

Produced by Auckland-based studio Assembly for the Draft FCB creative agency, this dark and funny commercial for NZI (a New Zealand-based insurance company) is an example of great use of CGI.

CREDITS:

AGENCY:
Draft FCB

DIRECTOR:
Damon Duncan

EXECUTIVE PRODUCER:
Amanda Chambers

TECHNICAL DIRECTOR:
Rhys Dippie

3D TEAM:
Craig Speakman
Geoff Kirk Smith
Josh Fourt-Wells
Gary Sullivan
Alex Scollay
Mark Williams
Rhys Dippie
Damon Duncan
Joe Helmore
Craig Baxter
Pritish Dogra
Jonathan Hamer
Amber Kell
Patrick Blades
Eugene Tay
Kyle Dey
Josh Kell

DRAFT FCB
EXEC CREATIVE DIRECTOR:
Tony Clewett

CREATIVE TEAM:
Hywel James
Kelly Lovelock

HEAD OF CONTENT:
Pip Mayne

ACCOUNT TEAM:
Toby Sellers
Michelle Koome

NZI:
Karl Armstrong
Donna Williams
Amanda Watts

Simply a beautiful and poetic track that comes with a brilliantly directed animation!

Yoko Kuno has directed the video for “Airy me”, included in Cuushe‘s debut album “Red Rocket Telepathy” (2009) that has been released on Flau records. The animator has used 3000 individual hand-drawn illustrations to create this incredibly rich and intricate world all around Cuushe’s dream pop song.

Cuushe herself has described the story behind this video to Dazed Digital:

” The prologue is set in the past.  In a hospital, a doctor is doing mysterious living-body experiments. A nurse runs to a tree and eats an apple from the tree, but when she opens the apple there is a worm inside.  Humans made the apple.  This represents the idea that the place is still under the control of the doctor who is carrying out these experiments. In the main part of the animation the patient is being given an injection everyday and when she receives her final dose, her nose turns into a switch. Upon pressing the button, the young girl turns in to a chimera. Even though she may be a chimera, she still has human heart. What’s going to happen to her? This is the main theme of the video. Is it a dream? Is it real? Where am I? Who am I? These are things I think about when I watch this animation”.

Cuushe’s new album “Butterfly Case” will be released on September 23rd by Flau.

Sehsucht Creative addict Hans-Christoph Schultheiss turns a rejected animation project into a slippery self-promotion campaign not only to boast Sehsucht‘s mad render skills but to answer the ever present question that spurs us every second: What is visual addiction?

Based on an ancient recipe discovered by mystical aztec tribes that utilized the toxin of a rare species of colorful frogs we feed our minds with an highly addictive substance to create visuals beyond imagination. Through digital dreams we make the frog dance.

Making of (epileptic warning):

Jeremy & Bob, of Polyester Studio cut their latest reel montage.