Hasta La Motion!

[NEWS=”http://www.cgnews.com/wp-content/uploads/pod_man_thumb.jpg”]25104[/NEWS]Philips have debuted five innovative and compelling films that comprise “Parallel Lines” a project commissioned for Philips Cinema 21:9 TV. Among them is the dazzling, cinematic thriller “Podarok” which was written and directed by RSA’s Carl Erik Rinsch and edited by Cut + Run’s Dayn Williams and Dan Swietlik.

A follow-up to the award-winning “Carousel” short film, ‘Parallel Lines’, is part of a new global campaign to promote the unique cinematic viewing experience offered by Philips’ range of TVs. For the project, Philips selected a single unifying theme and challenged RSA’s directors to submit treatments for a short film in a genre of the director’s choice.

Forty-five treatments were received from which Philips selected five it believed were most groundbreaking including Carl Erik Rinsch’ tale of otherworldly espionage.

Cut + Run editor Dayn Williams, who previously collaborated with Rinsch on projects for Hiscox Insurance and Sci-Fi channel, calls Podarok: “an amazing opportunity to edit commissioned film with incredible scope, brilliant imagery and feature film pacing.” He adds, “Plus I got to work with Carl and Dan Swietlik, ACE. It doesn’t get better that that.”

Dan Swietlik adds, “The story has an interesting arc, starting out in a very slow and subtle way, but ending in a surprisingly chaotic cliffhanger. It’s a wild trip in an anachronistic world created by director Carl Erik Rinsch — a pleasure to work with because he’s basically a mad scientist with a camera.”

Now on view at www.philips.com/cinema the films are being shown using the Philips’ ‘Ambiplayer’ – a special online media player which recreates the effect of Philips’ unique Ambilight technology, plus picture quality and sound quality of Philips TVs.

The campaign was promoted extensively through social media including a Facebook Fan Page – View here.

Credits
PROJECT: PHILIPS ‘PARALLEL LINES’
TITLE: ‘PODAROK’

CLIENT: PHILIPS
VP, HEAD OF INTEGRATED MARKETING: GARY RAUCHER
SR DIRECTOR, INTEGRATED MARCOMS: EVA BARRETT

AGENCY: DDB LONDON
GLOBAL CREATIVE DIRECTOR: NEIL DAWSON
ART DIRECTOR: SHISH PATEL
COPYWRITER: SAM OLIVER
BUSINESS DIRECTOR: NEILL ROBB
AGENCY PRODUCER: LUCINDA KER
AGENCY PRODUCER: NATALIE POWELL

PRODUCTION COMPANY: RSA FILMS
EXECUTIVE PRODUCER: CASPAR DELANEY
EXECUTIVE PRODUCER: KAI LU HSIUNG
DIRECTOR: CARL ERIK RINSCH
PRODUCER: MARGO MARS
PRODUCTION MANAGER: IMOGEN DE TRAFFORD
COSTUME DESIGNER: SUSIE COULTHARD

FACILITY COMPANY MOSCOW: MONTY
FACILITY PRODUCER: JAMES ELKUS
1ST ASSISTANT DIRECTOR: ANDREY RAMAZOV
DIRECTOR OF PHOTOGRAPHY: ROMAN VAS’YANOV
ART DIRECTOR: DENIS LISCHENKO
STUNT CO-ORDINATOR: VIKTOR IVANOV

EDITING COMPANY: CUT + RUN
EDITOR: DAYN WILLIAMS
EDITOR: DAN SWIETLIK
ASSISTANT EDITOR: STERLING ROBERTSON
PRODUCER: CARR SCHILLING

VISUAL EFFECTS BY: BIG LAZY ROBOT
VISUAL EFFECTS SUPERVISOR: J.J. PALOMO
ORIGINAL ROBOT DESIGN: JEFF JULIAN

TRANSFER, TK, CONFORM & DCP: MPC
HEAD OF DATA LAB: CHRIS VINZCE
COLOURIST: MARK GETHIN
PRODUCER: LOUISA CARTWRIGHT

MUSIC BY: AMON TOBIN

SOUND DESIGN & MIX: 740 SOUND DESIGN
SOUND DESIGNERS: ROMMEL MOLINA, ANDREW TRACY, EDDIE KIM
EXECUTIVE PRODUCER: SCOTT GANARY
MIXER: MIKE FRANKLIN