The eye-catching :30s feature B&W still photographs of the New York skyline, bridges, streets and landmarks, vividly contrasting the brightly attired foreground models. Crossroads director Glenn Lazzaro sought to showcase America’s fashion capital, where the show is set, by mixing architectural photography and live-action in a stylized, arresting way.
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“By blurring the boundaries between still images and live action, we tried to bring fashion magazine portraiture to life,” said Lazzaro. “That allowed us to reflect the show’s sexy, spontaneous spirit while capturing Manhattan’s rough, iconic beauty.” |
Crossroads has produced dozens of Bravo campaigns over the past four years, including promos for Top Chef and Shear Genius. The second season of Make Me a Supermodel debuts Wednesday, March 4, at 10 p.m. EST on Bravo.
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“Is there a cooler network for hip pop culture?” added Crossroads executive producer Dean Winkler. “We don’t think so, and we’re delighted to have the privilege of helping them promote their brand.” |
About Crossroads Branding + Promotion:
Crossroads is a creative services agency that delivers award-winning branding and promotion for broadcast and entertainment clients. It has recently produced shiny new campaigns for Bravo, CBS, ESPN, Lifetime, HGTV, ABC, and other fine networks.
With its sister company Headlight, a creative design studio, Crossroads offers full-service brand solutions. Both are divisions of Crossroads Films, a multimedia company with offices in New York, Los Angeles, Chicago and London.
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“One of the things we love about working with Glenn and Crossroads is how collaborative they are,” said Amy Troiano, Bravo’s VP/on-air promotion. “They always know how to make any idea look gorgeous, and we’re thrilled at how the footage for Make Me a Supermodel jumps off the screen.” |
The Creds:
Client: Bravo
Spot Title: Make Me A Supermodel Promos
Air Date: February 2009
Agency: Bravo On-Air Promotion
VP Brand Strategy/CD: Trez Thomas
VP: Amy Troiano
CD: Justin Reichman
Graphics Designer: Fran Chamberlain
Senior Writer/Editor/Producer: Craig Shannon
Prod Company: Crossroads Branding + Promotion
Director: Glenn Lazzaro
EP: Dean Winkler
DP: Pierre Rouger
Art Director: Richard Piekos
Post Production Supervisor: Brett Karley
Producer: Bettina Schneider
Production Manager: Logan Luchsinger
Shoot Location: Silvercup Studios, NYC
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