Hasta La Motion!

Psyop’s latest for LG brings a living room to life with a whimsy few others can rival.

It has become too easy to blindly praise the powerhouse that is Psyop. Their talent and resources consistently put them out in front of the competition and they have continued to set the bar for the better part of five years.

Let’s stop for a moment and dissect what it is that really makes them great. For me, it’s that extra percent from concept to delivery. It’s that hyper-attention to movement and timing, details in design and an overall way of noticing moments of beauty in the mundane that push this spot – like many others – into the realm of greatness. Immerse and enjoy.

Agency: Young & Rubicam NY
Executive Creative Director: Scott Vitrone
Executive Creative Director: Ian Reichenthal
Global Creative Director: Stuart Harricks
Global Creative Director: Andrew McKechnie
VP, Creative Director / Art Director: Gabriel Hoskins
Creative Director / Writer: Cheryl Chapman
Executive Director of Content Production: Lora Schulson
Executive Director of Content Production: Nathy Aviram
Senior Content Producer: Tennille Teague
Executive Music Producer: Eric David Johnson
Assistant Content Producer: Luiza Naritomi

Production Company: Psyop / Smuggler
Director: Psyop
Psyop Creative Directors: Marie Hyon, Marco Spier
Executive Producers (Psyop): Lucia Grillo, Justin Booth-Clibborn, Lydia Holness
Producers (Psyop): Michael Neithardt, Sean Sullivan
Executive Producer/Partner (Smuggler): Patrick Milling Smith
Executive Producer/Partner (Smuggler): Brian Carmody
Executive Producer/COO (Smuggler): Lisa Rich
Executive Producer (Smuggler): Allison Kunzman
Head of Production (Smuggler): Laura Thoel
Live Action Producer (Smuggler): Erin Wile
Director of Photography: Fred Elmes
Animation: Psyop
Lead 3D Artist: Christian Bach
3D Artists: Todd Akita , Alvin Bae, Jonah Friedman, David Barosin, Miguel Salek, Xuan Siefert, Jimmy Gass, Pat Porter, Kitty Lin, Keith Kim
3D Animator: Jae Ham
Lead 2D Artist: Nick Tanner
2D Artists: Adam Flynn, Dan Short
Designers: Anh Vu, Jonathan Saunders
Editor: Cass Vanini
Storyboard Artist: Ben Chan
Tracking: Joerg Liebold
Design Interns: Sam Ballardini, Hung Liao

Music and Sound Design: Q Department

Posted on Motionographer