More Data from Motion Theory
Posted in: General
Here are two new gorgeous spots from Motion Theory for IBM. Data Energy visualizes a holographic field of data around real-world objects, envisioning a near-future of clean and efficient energy managed through intelligent data gathering and processing. Data Transportation presents an abstract view of a city’s transportation network with different shapes and symbols representing the traffic flow – a slick and trippy version of a subway map, overlaid with bicyclists, and every taxi and car and bus moving through a city at once. Motion Theory’s knack for visualizating data through code and Processing-type graphics really shines though in these. Utopian? Yes, undoubtedly. We can dream, though, right?
Credits:
IBM “Smarter Planet” Campaign
“Data Energy”
AGENCY
Agency: Ogilvy & Mather
Executive Producer: Lee Weiss
Associate Producer: Rich Fiset
Sr. Partner/Worldwide ECD: Susan Westre
Sr. Partner/ECD: Tom Godici
Sr. Partner/ECD: Greg Ketchum
Creative Director: Rob Jamieson
Creative Director: Chris Van Oosterhout
Executive Music Producer: Karl Westman
PRODUCTION
Production Company: Motion Theory
Director: Mathew Cullen
Executive Producer: Javier Jimenez
Line Producer: John Marx
Director of Photography: Guillermo Navarro, Eric Schmidt
POST PRODUCTION
VFX Company: Motion Theory
Creative Director: Mathew Cullen
Producer: Patrick Nugent
VFX Supervisor: John Fragomeni
Art Director: Angela Zhu
Design Lead: Satomi Nagata
Lead Code Artist: CJ Cenizal
Code Artists: Jeremy Rotsztain, Tim Stutts
Onset FX Supervision: Sean Looper, Trevor Tuttle
3D Model: Brandon Lester, Gil Hacco, Nick Loizides
3D Layout: Marion Spates
3D Lighting/Generalist: Trevor Tuttle
3D FX Artists/Animators: Tom Allen, Casey Hupke, Andrew Kinsler, John Robson
Tracking/Match move: Joe Cullen, Gil Hacco, Trevor Tuttle
Comp Lead: Danny Koenig
Compositors: Andrew Ashton, Rachel Dunn, John Robson, John Stanch
Finishing: Danny Yoon
Rotoscope Artists: Megan Gaffney, Gil Hacco, Jackie Shibles
Production Manager/HR Director: Tina Van Delden
Production Coordinator: Paul Pianezza
Production Assistant: Sarah Smith
EDITORIAL
Editorial Company: String
Editor: Jeff Consiglio
Assistant Editors: Jeff Aquino, Jeff Johnston
– – – – –
IBM “Smarter Planet” Campaign
“Data Transportation”
AGENCY
Agency: Ogilvy & Mather
Executive Producer: Lee Weiss
Associate Producer: Rich Fiset
Sr. Partner/Worldwide ECD: Susan Westre
Sr. Partner/ECD: Tom Godici
Sr. Partner/ECD: Greg Ketchum
Creative Director: Rob Jamieson
Creative Director: Chris Van Oosterhout
Executive Music Producer: Karl Westman
POST/PRODUCTION
Production Company: Motion Theory
Directors: Mathew Cullen, Mark Kudsi
Executive Producer: Javier Jimenez
VFX Company: Motion Theory
Creative Director: Mathew Cullen
Associate Creative Director: Mark Kudsi
Producer: Patrick Nugent
Art Director: Chris Riehl
CG Supervisor: Danny Zobrist
Designers: Leanne Dare, Kenneth Lee, Satomi Nagata
Code Artists: Ryan Alexander, Elise Co, Josh Nimoy, Keith Pasko, Jeremy Rotsztain, Tim Stutts
Previs/Layout: Scott Cullen, Parker Sellers
3D Artists/Animators: Brian Broussard, John Cherniak, Scott Cullen, Casey Hupke, Matt Johnson, Andrew Kinsler, Oded Raz, Bryan Repka, Klaus Seitschek
Compositors: Mathew Cullen, Matt Lavoy, Ash Wagers
Finishing: Danny Yoon
Production Manager/HR Director: Tina Van Delden
Production Coordinator: Paul Pianezza
Production Assistant: Sarah Smith
EDITORIAL
Editorial Company: String
Editor: Doron Dor
Assistant Editors: Jeff Aquino, Jeff Johnston
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