Hasta La Motion!

An epic particle motion feast. In “Data Anthem,” a new spot for IBM via Ogilvy & Mather NY, director James Frost of Zoo Films worked closely with The Mill NY’s Head of Design, Jeff Stevens, and his team, to create an environment that appears alive and buzzing with data. Frost filmed LIDAR scans of the script’s scenes, including cars on the freeway, a hospital gurney and doctors, and power lines spanning a city grid, with resulting footage of data viz. The Mill animated that static data in a compelling way to bring IBM’s story to life.