May
14
Frankie De Leonardis
Posted in: Argentina, bbva, boolab, character animation, General, illustration, lost, Spain
boolab recently teamed up with agency Young & Rubicam Madrid to create a whimsical three-spot testimonial campaign for financial services company BBVA. Directed by Frankie De Leonardis, each spot stars a different Spanish celebrity relating the story of their life to BBVA’s 59+ program for seniors.
We first bumped into De Leonardis’ work via the epic Season 6 Lost promo he directed for Spanish network Cuarto last year. Visually, that project is so radically different from the BBVA work that I wanted find out a little more about this eclectic filmmaker.
Read on for our Q&A with Frankie De Leonardis and a making-of video for the BBVA campaign…
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