Elastic: Arrowhead Nature’s Fix
Posted in: GeneralWhat’s more illicit than bottling water and shipping it across state lines? Just about everything.
But that didn’t stop Elastic and director Andy Hall from casting cuddly woodland creatures as nature’s outlaws in a new campaign for Nestle and agency McCann Worldgroup.
These worlds feel like a perfect blend between Rudolph, the Red-Nosed Reindeer and Traffic. (And now I think we all know why Rudolph’s nose is so red.) Props to New Deal Studios for superb set construction.
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Credits
Client: Nestle Waters
Agency: McCann Erickson NY
ECD: Craig Markus
Associate Creative Director/AD: David Waraska
Copywriter: Don Wilhelmi
Art Director Banners: Joseph Carreno
Producer: Andrea Kaye
Director Integrated Production: Jonathan Shipman
Business Partner: Emily Giordano
Project Manager: Christiane Basagoiti
Design + Animation
Production Company: Elastic
Director: Andy Hall
Set Construction + Photography: New Deal Studios
Designer(s): Chris Sanchez, Max Ulichney
Producer: Heather Johann, Meredith Tomasulo
Executive Producer: Jennifer Sofio Hall
CG Lead: Max Ulichney
2D Lead Compositor: Shahana Khan
2D Compositors: Maciek Sokalski, Ned Wilson
3D Artists: Joe Paniagua, Andy Lewis, Erin Clark, Tom Nemeth, Joe Chiechi, Tim Donlevy, Martin Furness, Paulo De Almada, Chris Janney, Adam Carter, Amy Gohal, Ryan McDougal,
3D Animators: Frantz Vidal, Abel Salazar, Matt Ornstein, Lindsey Butterworth, Pablo Smith, John Tumlin
Assistant Editor: Anton Capaldo-Smith
Colorist: Shahana Khan
Conform: Brendan Crockett
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