KLM: Claim Your Place In Space
Posted in: event, Interactive
RAPP together with DDB & Tribal Amsterdam launch KLM SPACE, a campaign that offers people the chance to win a real spaceflight aboard the SXC Lynx
KLM Royal Dutch Airlines is offering a ticket to space for the winner of a social media campaign: ‘Claim Your Place In Space‘, leads up to an event on 22 April – when a balloon holding the space ticket goes loose and ‘live’ from area 51 in Nevada desert, USA. From a digital grid on the website, choose where you think the balloon will pop. The person choosing closest to the actual pop will win a ticket that is “out of this world” — a ride in space.
The balloon will contain cameras and a GPS-tracker that stream data to klm.com/space where the balloon’s progress can be followed live. As the balloon approaches the outer atmosphere it expands and eventually pops. On the website people can predict where the balloon will pop by claiming their place in space before the balloon takes off. The best prediction wins the ticket to space.
KLM Royal Dutch Airlines has always been a pioneer in air travel. Space Expedition Corporation (SXC) is a revolutionary space project that aims to launch the first commercial space trip from the Caribbean island of Curacao. KLM supports SXC in finding a way to make space accessible in a responsible, sustainable manner. This underlines KLM’s pioneering spirit and highlights the entrepreneurial characteristics of KLM.
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