Framestore delivers eight million petals in stunning 4K
Following on from Sony’s famous bouncing balls advert for its first HD television, the brand’s latest majestic demonstration of its technology by McCann London has been shot at 4K on its flagship F65 motion picture camera to show off the capabilities of its new 4K Ultra HD TV. For us that meant delivering four times the detail in just two weeks.
“It was really exciting to work on an iconic series of ads because the Sony commercials have been so strong over the years. It was nice to put a bit of a twist on that and take it to a new scale” says VFX Supervisor Russell Dodgson. Russell and CG Supervisor Martin Aufinger led a team of 12 people that worked around the clock to deliver this beautiful spot. It was graded by our Senior Colourist Simon Bourne, who helped the multiple passes fit together by keying and grading them to look the same.
“The director and the creatives wanted to keep the look real and not over grade or saturate it because it already looked brilliant.” adds Simon. Of course, four times the detail meant tonnes of data, especially as it was a multi-camera, high speed shoot. Compositing everything in Nuke was particularly helpful as we had the back-end support of the farm to handle all that data. “It looks fantastic” says Russell. “The thing that’s scary about it is that when I saw a 4K football match on the TV you could see someone in a wide shot getting chewing gum out of his pocket. It’s going to make crowd replacements a lot harder!”
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