Polish directing duo Kijek/Adamski (aka Katarzyna Kijek and Przemysław Adamski) have made lovely music videos using yarn and paper shredders. Their music video for We Cut Corners‘ Pirate’s Life is “As simple as it looks. The whole video is hand drawn frame by frame – markers on paper.”
We caught up with Kijek/Adamski to find out more about the video and exactly how many marker fumes produced this fluid gem. Read the interview here.
Amsterdam-based agency Selmore selected Matthijs van Heijningen (Bonkers) to direct this epic tale of a water drop’s lifelong mission to join his breathren as a pint of Bavaria Beer. While the denouement in chuckle-worthy and nicely paced, the real replay value comes from the lush CG work from Eight VFX. Each scene is fully realized and full of nearly tangible depth.
As an aside: the concept reminds me of a bit of a photo-realistic retelling of the oft-admired Guinness “Dot” spot from Psyop and agency IIBBDO Dublin.
Credits
Agency: Selmore
Art Director: Jarr Geerligs
Copywriter: Kim Triesscheijn
Account: Olivier Koning, Floor Schroeiers
Client: Marco van Bilsen, Frenkel Denie, Peer Swinkels, Mathieu Veldhuijzen
VFX: Eight VFX
VFX EP: Baptiste Andrieux
VFX Supervisor: Vania Alban-Zapata
AD, Shoot Supervision and Matte Painting: Yann Mallard
Compositors: Nicolas Cadorette Vigneau, Jean-Marc Demmer, MC
Animators: Freddy Burgos, Chien-I Kao
CG Artists: Giancarlo Lari, Shuichi Nakamara, Mathias Jourdes, Raphael Protti
Digital Integration: Yannick Leblanc
Roto Artists: Marianne Magne, Joe Chiao
VFX Producer: Marsi Frey
If you haven’t seen Ogilvy & Mather Paris’ Perrier “Melting” spot on the interw3bs yet, you will. It’s one of those projects destined for viral stardom. And for good reason.
Frédéric Planchon (Academy Films) did a great job directing the project towards a satisfying finish.
I’m not sure who handled the vfx, but they’re spot on. (Any help with further credits would be great.)La Maison did a beautiful job on the CG. Thanks to Todd Akita in the comments for this link, which sheds a little light on the fluid simulations at work in the spot.
Red Bee: “House of Saddam”
I can’t help but also share an earlier project here, a promo from agency Red Bee for the BBC “House of Saddam” series.
The vfx (handled by Finish) for “House of Saddam” are much less ambitious and on a smaller scale, but they serve the spot well enough.
It’s the application of the melting concept in the second spot that wins me over, though. It perfectly encapsulates the rise and fall of Saddam’s empire—from stately confidence to embarrassing meltdown. The house of wax metaphor sticks with you well beyond the last frame.
Thanks to Denny Tu for bringing “House of Saddam” to my attention.
This is site is run by Sascha Endlicher, M.A. during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
