Everything’s the same except the name.

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> Quicktime H.264
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> Quicktime H.264
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> Watch in Flash
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British network Virgin 1 launched in 2007 as the flagship general entertainment channel of the newly rebranded Virgin Media (formerly NTL Telewest).

However with Virgin Media offloading its channel group to British Sky Broadcasting earlier this year, the new owners decided to ditch the Virgin brand (perhaps understandably from their point of view) and relaunch it as simply Channel One.

Before, after and during videos above.

The Life Times of Richard Branson.

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The amusingly dirty HBO animated sitcom The Life & Times of Tim makes its UK debut this month on Virgin 1. To promote the show, a very animated Richard Branson is featured in a series of promos with Tim, demonstrating a very creative way to market an imported programme while adding a local feel.