Nov 11

Channel 4: Born Risky.

Posted in: Channel 4, Videos: Promos

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Channel 4 stands up for what it believes in a new campaign designed to remind viewers of its remit and purpose.

We were set up to experiment, provoke and entertain, and to put our profits into our programmes. You may love us, you may want to punch our lights out, but we make programmes we believe in. We can do this because we were Born Risky.

Produced in house by 4Creative. Full credits here.

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Dec 16

There’s always more to uncover.

Posted in: SBS, Videos: Promos

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Launched earlier this year to highlight the diversity of factual programming on SBS, this trio of promos created by US Sydney and Method Studios are simply stunning.

This award winning campaign creatively integrates programme footage into a unique and compelling spot worthy of its broadcaster.

Full credits here.

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Jul 24

Meet The Superhumans.

Posted in: Channel 4, olympics, paralympics, Videos: Promos

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Broadcast concurrently across 78 different UK television channels last week “Meet the Superhumans” is a 90 second film produced as part of Channel 4′s campaign to promote their coverage of the London 2012 Paralympic Games.

Accompanied by ‘Harder Than You Think‘ from Public Enemy, it’s a spectacular piece of work from 4Creative and a powerful introduction to the Paralympics.

Full credits here.

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May 03

See the big picture.. on Prime.

Posted in: belgium, European TV, Mad Men, prime, Videos: Promos

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As a follow up to last years toy figurines inspired spot, this year the same team have produced this deconstruction of Belgium broadcaster Prime’s upcoming programming line up.

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Mar 14

I love “I love Food”.

Posted in: Foxtel, lifestyle food, Videos: Promos

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A simple, funny and beautifully shot promo from Samuel Dunn and Benjamin Jones for the LifeStyle Food Channel once again proves that a well chosen song and a witty premise is all it takes to get my attention.

I particularly appreciated that it took 60 seconds before the voiceover came in, because as someone once told me: a lack of explication makes for..

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Feb 06

Happy Super Bowl, America.

Posted in: 30 rock, American TV, nbc, snl, Super Bowl, Videos: Promos

All I can say is.. bravo NBC.

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Jun 10

Improved branding for Australian preschoolers.

Posted in: ABC2, abc3, Videos: Promos

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The excessively clunky “ABC for Kids on 2” brand has been relaunched as “ABC 4 Kids”. Running from 6am-7pm on ABC2, this channel-within-a-channel has long deserved better positioning, if not its own dedicated slice of the airwaves.

Thus concludes the refresh of the ABC’s suite of channels with ABC1 in February and ABC2 in April.

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Mar 06

The placement of product placement.

Posted in: ofcom, Videos: Promos

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Apparently product placement (in literature at least) dates back to the 19th century, but for British television programmes its been a strict no-no.. until now.

February 28th this year was the first day of new laws allowing for commercial broadcasters to accept payment to use or display certain products. Part of the new laws require programmes that accept product placement to display a special symbol on-screen, which is what this promo is about.

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Feb 03

The childish games of adult drama.

Posted in: belgium, European TV, Mad Men, Videos: Promos

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Inbetween Magic have created this excellent promo for Belgium based channel Prime. Set to the sounds of American folk music, this dramatic spot uses the innocence of toy figurines to distill the drama of the networks programming slate.

A great idea well executed, and with a heap of spin-off potential.

– Thanks for the tip Marc.

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Jan 29

The news needs more Steadicam (and laughs).

Posted in: Channel 4, Videos: Promos

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The wit of David Mitchell and the profundity of Charlie Brooker have joined forces along with Jimmy Carr and Lauren Laverne for a new topical comedy programme on Channel 4 called 10 O’Clock Live.

In a similar vein to local productions Hungry Beast or the 7pm Project the show is a tight hour or news, chat and comedy. Visually the programmes colour palette and set design are decidedly un-newsy, and the use of Steadicam makes for a (quite literally) smooth viewing experience.

Something that’s meant to make us laugh, is somehow also making us smarter. The rise of comedy in the delivery of news is challenging new audiences to have a greater understanding of the world around them, and hopefully that’s a good thing.

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