Marc Atlan Design: Updates

Marc Atlan Design updated their facebook group with several new projects including designs for these James Perse Window displays.  Join their group for all the latest updates.  We’ve heard there are some big things coming in early 2010.

Blacknail Pictures Make No Excuses


Comprised of London VFX veterans Mario Ucci and Rick Thiele, Blacknail Pictures created this stunning piece for Breast Cancer awareness for IBCC via Ogilvy, São Paulo. The simple concept: excuses let Breast Cancer grow.

This visual metaphor could have stopped as a simple typographic solution. However, it ended as visceral and cinematic experience. The beauty of the fluid movement, renders and lighting captivate, allowing for the message to seep into your subconscious.

This labor of love was pulled off by just the two of them (with the support of Passion Pictures) while busy in their day jobs on feature films.

Agency: Ogilvy, São Paulo
Art Directors: Fernando Reis, Guilherme Nobrega (Ruivo!)
Copywriter: Marcelo Padoca
Head of Art: Denis Kakazu
Creative Directors: Anselmo Ramos, Fred Saldanha
Production: Blacknail Pictures
Director: Rick Thiele
Photography Director: Mario Ucci
Editor: Rick Thiele
Sound: Dr. DD/Bonde Fumegante

Posted on Motionographer

Motionographer | Motion graphics, design, animation, filmmaking and visual effects » General 2009-10-16 12:39:43


Comprised of London VFX veterans Mario Ucci and Rick Thiele, Blacknail Pictures created this stunning piece for Breast Cancer awareness for IBCC via Ogilvy, São Paulo. The simple concept: excuses let Breast Cancer grow.

This visual metaphor could have stopped as a simple typographic solution. However, it ended as visceral and cinematic experience. The beauty of the fluid movement, renders and lighting captivate, allowing for the message to seep into your subconscious.

This labor of love was pulled off by just the two of them (with the support of Passion Pictures) while busy in their day jobs on feature films.

Agency: Ogilvy, São Paulo
Art Directors: Fernando Reis, Guilherme Nobrega (Ruivo!)
Copywriter: Marcelo Padoca
Head of Art: Denis Kakazu
Creative Directors: Anselmo Ramos, Fred Saldanha
Production: Blacknail Pictures
Director: Rick Thiele
Photography Director: Mario Ucci
Editor: Rick Thiele
Sound: Dr. DD/Bonde Fumegante

Posted on Motionographer

Schofield Is Just Getting Started Where Others Might End

keith_justice_01
Keith Schofield continues to battle it out with structure in his latest video for Lenny Kravitz & J.U.S.T.I.C.E, “Let Love Rule” via El Nino Productions. When a film ends, Keith’s is just beginning. The end-credit sequence becomes the bed for a tale in which the scrolling text becomes the main character’s antagonist.

As with several of his other recent internet sensations, “SFW: Diesel XXX” and this other XXX joint for the BPA (feat. David Byrne & Dizzee Rascal), format becomes the concept itself.

Director: Keith Schofield
Production Company: El Nino
Executive Producer: Jules Dieng
Producer: Steve Buchanan
DP: Damian Acevedo
PD: Mike Beamer

Commisioner: Xavier De Nauw
Label: EMI Music

Posted on Motionographer

5′th Annual Typophile Film Festival: Opening Title

TypophileFilmFestival_OpeningTitle
If you love typography, look no further. Handmade by students and faculty at Brigham Young University (BYU), the opening-title for the 5′th annual Typophile Film Festival, is a bona fide type de force. Uniquely inspired by the 5 Senses, the designers stir up a theme that describes how sight, hearing, taste, smell, and touch inform human creativity. Like a game of dress-up, each of the senses is visually fitted in it’s own swathe of tactility – thumbing their nose at squeaky-clean CG, and relying entirely on raw materials. Its means are thrifty, but in scope, ambitious. The result is authentic.

Naturally, the common denominator is typography, and like a buffet of sorts, there is something here for everybody. From sans serifs to scripts, the contrast of typefaces are strung together so cannily that the graphical mishmash makes you feel like you’re staring into a bowl of alphabet soup. Devoid of superficial extravagance, the whole piece has a sense of frugality about it; an economy of form, that with such wide eyed (student) endeavors , makes you feel warm and fuzzy, or genuinely, proud to be a designer. Easily, that’s as good as it gets.

True, that for all its inherent qualities, a piece of such prudent and exceptional means is sure to inspire. False, that for all its inherent, accessible qualities, a work like this is a piece of cake. Frankly, in the nature of great work, the many designers who created this opening title made it look easy. In honesty, this piece is a labor of love, and born from the passion, grunt work, and elbow grease of Brent Barson (Creative Director, Faculty member), and over a dozen young designers. The team made a conscious decision to avoid CG, and in turn, conceive a work on the flip side of high-end. When the dust settles, the effect, with all the Astroturf, Play-Doh, and Jell-O bouncing typography, is unabashedly innocent, and playfully inviting; coming home to what Motion Graphics used to be all about; pure, unadulterated fun.


Creative Director & Faculty Mentor:
Brent Barson

Writers:
Brent Barson
Jessica Blackham
Analisa Estrada
Meg Gallagher
John Jensen
Regan Fred Johnson
Colin “The Pin” Pinegar

“Our dreams drench us in senses, and senses steep us again in dreams.” — Amos Bronson Alcott
“If eyes were made for seeing, then beauty is its own excuse for being.” —Ralph Waldo Emerson
“Sound conducts the symphony of life.” — Anonymous
“Everyone eats and drinks, but few appreciate taste.” — Confucius
“Nothing conjures a more vivid memory than a familiar scent.” — Anonymous
“The sense of touch adds dimension to our existence.” — Anonymous

Storyboards:
Brent Barson
Jessica Blackham
Analisa Estrada
John Jensen
Regan Fred Johnson
Colin “The Pin” Pinegar

Construction, Paint & Glue:
Brent Barson
Wynn Burton
Analisa Estrada
Meg Gallagher
Olivia Juarez Knudsen
Casey Lewis
Reeding Roberts
Deven Stephens

Brain Sculpture:
Brian Christensen

Animators:
Brent Barson
Wynn Burton
Analisa Estrada
Meg Gallagher
Olivia Juarez Knudsen
Reeding Roberts
Deven Stephens

Cinematographer:
Wynn Burton

Editing:
Brent Barson
Wynn Burton
Analisa Estrada
Meg Gallagher
Reeding Roberts

Hand Models:
Analisa Estrada
Meg Gallagher
Olivia Juarez Knudsen
Deven Stephens
Michelle Stephens

Original Music:
micah dahl anderson
www.micahdahl.com

Shot with a RED One, a Canon EOS 5D Mark II, a Canon EOS 40D, and a Nikon D80.
Stop motion created with Dragon Stop Motion.

Special thanks to Kevin “Laser” Cole and the BYU waterjet cutting crew.
Effusive thanks go to Eddie King and Rubberball Productions for the RED shoot.
Thanks to Font Bureau for the usage of their handsome typefaces.
Much obliged to Verite, Bethanne Anderson and Paul “P-Dudey” Adams for the lighting & equipment, and Adrian Pulfer for the Mark II.
Thanks to the Amanda Knight Hall for the ghosts, and lingering nagchampa smell.

Posted on Motionographer

CROSS-EYED PHILOSOPHY.

C_P_tauba_auerbach
Next week Deitch Gallery is having Tauba Auerbach exhibit her break down of the dichotomous nature of language and philosophy in conceptual symbols and typography in the Here And Now/And Nowhere show.  Prepare for a eye-crossing cerebral ride!hereandnowandnowhere_poster

Yes or no and-or Yes and No

5050IIIL

Mighty Nice: Melbourne Writers Festival

mighty nice type

Typographic animation, it’s everywhere. You now get a free typographic animation with a box of breakfast cereal, and word has it that there’s an iPhone app for turning your shopping list into a twirling maelstrom of typographic glee. Apparently, Gary Busey is planning to turn himself into a typographic animation for an installation piece at The Whitney…

Anyhow, the point is that here at Motionographer Glades we kind of now feel that a typo animation now has to be pretty special to make the cut—which is definitely the case with this new cinema spot from Mighty Nice for The Melbourne Writers Festival.

Says Mighty Nice’s Darren Price:, “JWT Melbourne came to us with a straight brief: to animate type as it gets read by a voice over. Each genre of writing would see a change in the style of typography.”

And so it does. Type styles were meticulously mapped out by Mighty Nice’s art director, Softly Dunstan, who then contracted swine flu and dropped out of the picture, leaving the boys in charge.

“By the time the art director returned to the task,” says Price, “there were little girls turning into skeletons, spaceships and zombie hands added to the mix.”

What really surprised me is that all the voice over tracks were recorded by the authors themselves. The horror author sounds creepy, romance writer sounds sexy and the sci-fi author makes a great android… amazing.


Credits:
Director: Darren Price
Producer: Trish Knapp
Art Director: Softly Dunstan
Animation: Pete Nizic, Brad Pickford, and Darren Price

Posted on Motionographer

Emilio Gomariz: Folder Type

Emilio Gomariz, a Madrid-based art director, created and colored 22,655 empty folders in OS X to create an engaging type-based animation.

This video adds to the tradition of using the OS and/or software applications as media for animation. For other works in the same spirit, continue past the jump.

Posted on Motionographer

Onesize: OFFF 2009 Sponsor Titles

As festival season makes its way around the globe, we are hit with an annual slew of exceptional, experimental (no pun intended) work from some of our most talented shops and individuals.

This time around we’ve got Onesize coming strong with the Sponsor Titles for OFFF Lisbon, 2009. This ambitious, 8 minute piece walks us through a countless number of classic and unexpected 3D type experiments. I encourage you to stick around until the end!

An Eastern-Block archival video vibe sets the mood, while an impressive cameo from Onesize’s own Head of 3D (Harm van Zon) brings narrative and humor to what could have become another piece of derivative shape/type-porn.

Be sure to check out some of behind-the-scenes extras as well.

Posted on Motionographer

Sprint Now Network: Anthem

sprint-now

I love it when everything falls into place, when the hot potato is passed elegantly from hand to hand along the creative chain. When it works, it looks something like this new spot for Sprint, created to launch the broadcast portion of a campaign masterminded by Goodby, Silverstein and Partners.

Continuing along the vein of their previous Sprint work, Superfad rocked the graphics tip in this anthem. The engine of this thing is its impeccable timing—the voiceover, visuals and sound design (Human) move at a confident click that delivers punchlines with tick-tock surety.

The density is just right: enough to justify repeat viewing, but not enough to make you scratch your head.

Posted on Motionographer