Global Creative Innovation Network Iris Worldwide, Singapore have partnered with a D&AD black pencil winning Director to create a 90-second film titled The Glass Car. The film is the latest installment from Johnnie Walker’s Responsible Drinking global initiative – Join The Pact.
The film acts as a reminder of the fragility of human life as it asks people to make the commitment to never drink and drive. Its release coincides with the final 2013 Formula One race in Brazil and end of year festivities around the globe.
CREDITS:
Agency: iris Worldwide, Singapore
Client: Ewan Topping – Global Marketing Manager Johnnie Walker Sponsorship
Regional Creative Director APAC: Grant Hunter
Director: Russell Appleford
Producer: Louise Oliver
3D: Russell Appleford
2D: Garrett Honn & Victor Perez
Editor: Peter Booth
Music and Sound Design: ECHOLAB
Sound Mix: Rich Martin – Envy Post
Creative Group Head: Jonathan Cockett
Senior Creative: Shawn Foo
Creative: Lam Nasril
Planning Director: Paul Gage
Board Director: Hannah Dogger
Agency Producer: Prema Techinamurthi
Senior Account Executive: Cheryl Chan
OFFSHORE is a interactive documentary created by Brenda Longfellow, Glenn Richards and Helios Design Labs that explores the dark waters of the global offshore oil industry in the wake of the 2010 Deepwater Horizon explosion. OFFSHORE offers a vision of what happens when need and greed push this industry past a level of competence into a new world inhabited by questions we might not want the answers to. Sound Design by CypherAudio. More info HERE.
This is a personal project by Omar Meradi, started 3 years ago when he was a student at ATI (Arts et Technologie de l’Image, université Paris 8), he finally found the time to finish the work, and it’s a really beautiful achievement. Music by Doug Kaufman.
New supernatural sensory experience spot from Turkish Motion Designer / Director Emrah Gonulkirmaz with fantastic sound design from Toronto based CypherAudio. Read more on the Nike Site.
A collaboration with Ayhan Cebe, Statosdado and Echolab ::: “Behind the Seen” is a science, technology TV show series with human flavor, tackling intriguing and exciting topics at the boundaries of human knowledge while mixing with human-interest stories.
The folks over at Everynone just released a new addition to their series of shorts in collaboration with NPR & WNYC’s Radiolab – an evocative interpretation of communication which explores the role that language plays in our perception and understanding of the world: WORDS.
As a “bonus video” to reflect Radiolab’s recent subject matter of the same title, Everynone composed an extremely heartfelt visual array…a menagerie of everyday snapshots reflecting the human condition, presented symbiotically through masterful editing and an empathetic score. Each image runs beautifully into one another creating a warm lyricism that not only pays tribute to the minutia of our daily lives, but weaves together a story that represents our society as a whole, tangential only through our assigned definitions of each part.
Everynone was kind enough to elaborate on their process:
“Our friends at Radiolab were making a show about ‘words’, and they wanted us to make a companion video. Upon hearing that the subject for the show would be ‘words’, we immediately thought of the big books, the dictionary and thesaurus. From there, we decided that we’d make some sort of visualizations of these books. Pretty early on, we knew it’d play quite like a game, you could call it a “game-film”. Starting with “play”, we simultaneously created and connected the dots, back and forth between dictionary and thesaurus.
It took a good week to write the piece out, and about a month to shoot and edit. There were a fair amount of changes along the way, but the entire piece existed, for the most part, on paper. Of course, when working in a realm of “planned non-fiction”, there are surprises everywhere. Every person in the piece is a non-actor. We made lots of phone calls and pulled tons of strangers off the street to get the subjects and actions we wanted.
To keep the whole flow fresh, we played with the detail and branches of the word associations, and the transitions between words became our glue.
It was a new way to approach the filmmaking process, and it made the whole thing fun and exciting. If you listen to Radiolab, you’ll find that sort of curiousity and positive energy is gushing, so it was a breeze for us to play with it.”
Lastly, as you all probably know by now, Radiolab is awesome. Jad Abumrad & Robert Krulwich (and team) consistently create a beautiful musicality of scientific exploration, unique sound design, and affable storytelling – a program more lucid than most visual media, in my opinion – and their latest presentation doesn’t miss a beat. It’s an exploration into the role that structured language plays into our perception of ourselves and the world around us. Be sure to check out Radiolab’s Words following Everynone’s kickass supplement.
This is site is run by Sascha Endlicher, M.A. during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.